As learned in the first and second installments of this blog series, it can be quite useful to use Esri's Tapestry Segmentation to target specific populations that your hospital, system, or physicians serve. Tapestry Segmentation was designed specifically to understand your customer’s lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use the Tapestry Segmentation dataset to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.
As we know from the first post in this series, Esri's Tapestry Segmentation is diverse and quite different depending on the part of the country in which you live. Tapestry was designed specifically to understand customer's lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use the Tapestry Segmentation dataset to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.
Know thy customer. It's marketing and product development 101. In order to fully meet the needs of the consumers in your service area, you must first have a thorough and detailed understanding of who they are. Only then will you be equipped to grow the appropriate services lines to accurately meet their needs. And only then will you be able to target your marketing outreach to let the right consumers know about the services you have developed just for them.
Stratasan, through the use of Esri's Tapestry Segmentation, is positioned to equip your hospital and health system for strategic growth and targeted consumer outreach. This post, and the related post in the series to come, will pull back the curtain, explaining how and why we are equipped to walk your team through the process of getting to know your customer like never before.
Most people who see healthcare maps every day don’t give much thought to their content and cartographic execution. Titles display the purpose of a healthcare map, scale bars display distance, sources explain where the data originated, and legends identify the attributes on a map. All of these cartographic elements combined embody the important final touches that make healthcare maps readable and useful. Cartographic elements help those looking at the map understand the various layers and data without having to concentrate, ask questions, or decipher. This is why the choices made on the final touches of healthcare maps are the most essential part of the map-making process.
with Christian Nicholl, and Hank Neuhoff
The Affordable Care Act was implemented to ensure that patients would have access to affordable, high quality, and safe healthcare. Regulations and measures were put in place to make certain that hospitals were meeting these newly implemented standards of care and safety. These standards, known as the Health-Acquired Conditions (HAC) requirements, have led to more in-depth scrutiny into whether hospitals are truly doing everything they can to reduce preventable infections and patient death through unnecessary complications.
With the three big winners in last night’s lottery splitting such a large pot, the income-level demographic data for where they live will be effected. However, depending on the way you look at this effect, there will either be slight changes if any, or there will be a large change. The reason for this difference is that demographic datasets supply both mean and median household incomes.
Last week on the blog we discussed the 2015 Esri User Conference. This week we are going to break down the second of our summer conferences the Esri Health and Human Services Conference that took place in Atlanta, Georgia earlier this month. Although it’s much smaller in size, it provides us with just as much useful information on the use of GIS in both the Public and Private healthcare spheres!
As you know, the psychographic Tapestry Segmentation system Stratasan utilizes had a major overhaul when Esri released their 2014 datasets [You can find the specifics on these changes here]. The look and feel of the updated tapestries is better in every way. This superiority is true for both aesthetic and format. Let's look at an example of both of these below:
Since its inception, Stratasan has been at the forefront of using mapping technology with the many forms of health data we use on a daily basis. Not surprisingly, our competitors have realized that consumers in the healthcare industry value maps as well. Many of the other data vendors in our industry have started using various Esri products since Stratasan arrived on the scene. These companies mention “having Esri” now, but if you look at their offerings and compare them to Stratasan's you will quickly realize there is a BIG difference between “having Esri” and actually doing Healthcare GIS work using Esri.
One of Stratasan's most powerful assets is our demographic/psychographic data [Especially now that their Tapestry Segmentation was updated this year and is better than ever!]. Using this data in tandem with our state, federal, and proprietary datasets we create actionable healthcare market intelligence from the block group level to the national level. What you might not know is that this annual demographic/psychographic data comes from Esri, the market leader in both GIS software and data. Most of our customers know that we use Esri for our demographic and psychographic data, but not everyone knows why.