Stratasan Blog

Jennifer Keller

Recent Posts

Top 5 Popular Strategic Growth Blog Posts from 2016

We hope it’s been a wonderful year of growth and learning through Stratasan's Strategic Growth blog series. As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2016. These posts received the most hits and seemed to provide the most helpful strategic growth guidance to you, our readers.

If you’re traveling over the holidays, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.

A Comprehensive Approach to Service Line Growth: Recorded Webinar

Have you been tasked with the growth of a particular service line or want to reach a larger population with your services?

If so, you don’t want to miss this recorded webinar session!

Integrating a CHNA into Your Strategy: Recorded Webinar

 Are you looking to improve your community relationships while positively impacting the health of the population in your service area?

If so,  you don’t want to miss this recorded webinar session!

A Comprehensive Approach to Service Line Growth: Product Line Toolkit Webinar

Without reliable, data-based intelligence, it is difficult to create actionable and measurable strategies for growing a service line.

In this webinar, Drake and Sean cover the various challenges to growing a service line and potential solutions, as well as looking at how Stratasan's Product Line Toolkit can help in these efforts.

How to Drive ROI: Creating Marketing Campaigns that Work

Mass marketing, shotgun marketing, spray and pray marketingcall it what you like, but if your marketing strategy can be described in any of these ways, you’re likely wasting valuable money, creating marketing programs with no trackable ROI, alienating large patient groups, and missing opportunities to connect with your preferred population.

Shotgun marketing can be defined as an attempt to raise awareness about a product or service to a large, non-specific group of people, rather than advertising to a specific demographic. There’s a chance that your marketing could hit the right population group, but there’s no guarantee. Not to mention that if you do, there’s likely to be a lot of waste. With this approach, there is no data-based assurance that you’re aiming for patients who actually need the service your hospital is offering.

Crack the Code on Your Physician Referral Strategy

Why It's Time to Reconsider Your Source

Download the White Paper

Whether it proves to be an opportunity or a curse, one thing is certain; today’s healthcare providers are living in interesting times. With the U.S. healthcare system facing a monumental physician shortage, as millions of new patients flood the market, hospitals and health systems have never had a more urgent need for accurate, actionable intelligenceespecially with regard to fostering and maintaining their physician referrals to drive strategic growth as they move into the latter half of 2016, and beyond.

November Webinar: Integrating the CHNA into the Strategy

Announcing our November Webinar

Integrating the CHNA into the Strategy

Social Media and Healthcare: Which Hospitals Are Doing it Right?

It’s no secret that the way consumers interact with the healthcare industry is undergoing an unprecedented change. One of the many new realities for hospitals and healthcare systems is the importance of a positive and active social media presence. Tech-savvy consumers are increasingly aware of the power they hold to influence hospital behavior through social sharing. The online world opens the door for positive or negative expression about a healthcare experience.

 

Healthcare Marketing: 5 Tips on How to Make Better Use of Your Marketing Budget

 

The healthcare marketing landscape has changed in many ways over the past few years. Perhaps the biggest change is that the healthcare consumer is more empowered now than ever before. With an increasing amount of information about healthcare services and providers at their fingertips, consumers are making more educated decisions about how they seek the care they need. To stay competitive, your marketing mix has to evolve.

 

Here are 5 tips on how to make better use of your healthcare marketing budget:

July Webinar: Bridging the Gap between your Strategic Plan + Marketing Execution

Announcing our July Webinar

Bridging the Gap Between Your Strategic Plan + Marketing Execution