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Sean Conway

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Five Surprising Lessons from SHSMD 2017, Day One

Session Summary: Physician Relations Inside and OutLaunching and Fueling Your Program for the Long Haul

By Sean Conway

The first day of SHSMD Connections 2017 was jam-packed with excellent educational opportunities, just as you would expect. The SHSMD website promises a conference that will equip healthcare professionals with the information and resources needed to face the rapidly evolving future of healthcare, head-on. Day one of the main educational sessions lived up to this commitment.

The “Physician Relations Inside and Out” session was a perfect example of an instructional, learning opportunity created with future growth in mind. Carol Koenecke-Grant of Valley Health System has built a physician relations program from the ground up, using a well-planned strategy. In this session, she shared how to develop a business plan integrating communication best practices, gain ongoing access to physicians, and deliver results.

Top 5 Nightlife Destinations at SHSMD 2017 Orlando

By Sean Conway

You’ve made it to SHSMD Connections 2017, congrats! While your main goal over the next few days will be to make lasting connections with some of the estimated 1,400+ healthcare professionals on-site and attend as many sessions and keynotes as possible, it’s not a bad idea to plan a few after-hours activities as well. Take advantage of the Orlando nightlife to bond with co-workers or mingle and connect with other SHSMD attendees.

The Data Doesn't Lie: Things That The Data Will Tell You That Doctor's Won't

As a Physician Relations Rep, data is the foundation upon which your entire outreach strategy lives or dies. Without a reliable data source and a trustworthy physician referral tool, your strategy will lack the full depth of understanding needed to meet your annual growth goals.

The goals of a Physician Relations program are to:

  • Promote physician engagement in order to grow volume in alignment with the hospital's strategic plan.
  • Engage and connect physicians to other physicians and to support key hospital services.
  • Unearth any quality, customer service, or access issues physicians may be experiencing.
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