Stratasan Blog

How to Drive ROI: Creating Marketing Campaigns that Work

Mass marketing, shotgun marketing, spray and pray marketingcall it what you like, but if your marketing strategy can be described in any of these ways, you’re likely wasting valuable money, creating marketing programs with no trackable ROI, alienating large patient groups, and missing opportunities to connect with your preferred population.

Shotgun marketing can be defined as an attempt to raise awareness about a product or service to a large, non-specific group of people, rather than advertising to a specific demographic. There’s a chance that your marketing could hit the right population group, but there’s no guarantee. Not to mention that if you do, there’s likely to be a lot of waste. With this approach, there is no data-based assurance that you’re aiming for patients who actually need the service your hospital is offering.

Crack the Code on Your Physician Referral Strategy

Why It's Time to Reconsider Your Source

Download the White Paper

Whether it proves to be an opportunity or a curse, one thing is certain; today’s healthcare providers are living in interesting times. With the U.S. healthcare system facing a monumental physician shortage, as millions of new patients flood the market, hospitals and health systems have never had a more urgent need for accurate, actionable intelligenceespecially with regard to fostering and maintaining their physician referrals to drive strategic growth as they move into the latter half of 2016, and beyond.

The Data Doesn't Lie: Things That The Data Will Tell You That Doctor's Won't

As a Physician Relations Rep, data is the foundation upon which your entire outreach strategy lives or dies. Without a reliable data source and a trustworthy physician referral tool, your strategy will lack the full depth of understanding needed to meet your annual growth goals.

The goals of a Physician Relations program are to:

  • Promote physician engagement in order to grow volume in alignment with the hospital's strategic plan.
  • Engage and connect physicians to other physicians and to support key hospital services.
  • Unearth any quality, customer service, or access issues physicians may be experiencing.

Demographics: Key Considerations When Placing Urgent and Primary Care Clinics

 

With so much competition for patients among healthcare providers, picking a convenient, attractive spot for your new facility is crucial. As covered in an earlier post, we’ve considered six key factors for the successful placement of a new primary care or urgent care clinic. In this post, we will take a deeper look at the sixth consideration: demographics. 

If you are not targeting the right demographic for your clinic, all other considerations are essentially irrelevant. To look at it another way, all five of the other considerations are dependent upon demographics. It doesn’t matter how good parking is if the patients you are hoping to attract won’t come to that area. If your proposed clinic doesn’t have any competition, that could be because your competition is right in the heart of your target demographic while your location is outside the viable radius (or perhaps it’s the other way around).

Confident Asset Deployments with Webpack & Django, part 4

  

In the previous post in this series, we've described how at Stratasan, we integrate our Webpack builds into our main Django application. By moving the specific links to our Javascript and CSS out of our Django templates and instead using django-webpack-loader to render these tags, our deployments become more stable and less error-prone.

We want to finish this series with a few niceties that we've built for ourselves to improve our process of delivering valuable software to our clients.

November Webinar: Integrating the CHNA into the Strategy

Announcing our November Webinar

Integrating the CHNA into the Strategy

Know Your Customer Like Never Before, Part 2: Targeting Older (40+) Rural Populations

 

As we know from the first post in this series, Esri's Tapestry Segmentation is diverse and quite different depending on the part of the country in which you live. Tapestry was designed specifically to understand customer's lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use the Tapestry Segmentation dataset to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

5 Takeaways from SHSMD 2016

SHSMD Connections 2016 was held in Chicago from September 11-14. As we introduced in our previous post, the Society of Healthcare Strategy & Market Development (SHSMD) Connections is a tremendous opportunity to network with an estimated 1,400+ healthcare marketing, public relations and communications, and strategic planning professionals while taking in more than four hours of keynote sessions and choosing from 60 sessions and eight targeted learning tracks.

Confident Asset Deployments with Webpack & Django, part 3

In the previous posts in this series, we've explored why we've switched to delivering front-end assets with Webpack and how we configure our Webpack builds.

Here, we're going to cover how to integrate our Webpack builds into Django so that our site serves links to the newest version of our front-end assets.

Stratasan’s Data Processing Services: A Strategic Growth Focus

co-authors: Wendy Posten and Anusha Achukola

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We’ve previously discussed the importance of the DIKW pyramid and how Stratasan uses this philosophy to help our healthcare partners make better strategic growth decisions. In this post, we will further unpack Stratasan’s data processing service and walk you through the technical aspects of how we turn raw data into actionable intelligence.