Stratasan Blog

Pro Tips for Presenting Market Data Visualization to Any Audience


By Morgan Atkins

In the healthcare industry, marketing professionals and strategic growth planners are tasked with the important job of creating stories out of datathe art of visualization. You must take rows upon rows of data and transform it into an easily digestible formata skill that when executed properly, is extremely valuable. Anyone can create a bar graph, but the ability to create visualizations that are meaningful and insightful is an art form. 

Healthcare Visualization: Symbology

This post is the fourth in a five-part series (I. Projection, II. Base Maps, III. Color Selection, IV. Symbology, and V. Legends) which will look at various GIS tools and methodologies utilized by Stratasan.

In this post we will discuss different types and styles of symbologies used in our maps at Stratasan. Symbology is the combination of the color, shape, and size of attributes on a map. It is critically important in polygon, line, and point layers. Symbology is quintessential in making a map readable and in helping the information on the map be interpreted both easily and quickly. The symbology of attribute labels helps the map reader understand what locations are important and which locations are  most significant.  Without proper symbology, a great map can become completely useless.

Healthcare Visualization: Effective Use of Color

This post is the third in a five-part series (I. Projection, II. Base Maps, III. Color Selection, IV. Symbology, and V. Legends) which will look at various GIS tools and methodologies utilized by Stratasan.

In this post we will discuss the colors and color schemes we use in our maps at Stratasan. Color is an important part of any map.  It helps the map reader understand what is being presented, helps separate and organize different attributes, and draws the reader into the cartographic presentation.

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