Stratasan Blog

3 Things Healthcare Strategic Planners Need to STOP Doing, ASAP!

By Lee Ann Lambdin

As a healthcare strategic planner, your time is both limited and valuable. Planning departments are shrinking with the evolution of decision support departments. Strategic planners and marketers alike are facing a new reality that requires them to do more with less. Many who have planning and strategy in their title are responsible for marketing as well. This is due to one of two things:

  • Either there was never a planning position at all or strategy has increasingly become a more important function for the hospital or health system so this job was given to the department that made the most sense: marketing.
  • Or, the planning position was eliminated over time and the function was consolidated with the marketing function. This is often the case in small systems and independent hospitals, where one person is faced with juggling multiple roles.

Increase Marketing ROI: Use Data to Focus Your Outreach

*This post is based on information shared in a webinar co-presented by Stratasan’s SVP of Healthcare Strategy, Lee Ann Lambdin and TenAdam’s President, Jon Headlee. For the full presentation, watch the webinar.

Target Practice: Using Data to Focus Your Marketing

Most hospital and health system marketing and planning teams are familiar with the basics of strategic growth planning. This includes ensuring that your mission is favorable to growth, creating measurable goals, and developing a well-planned strategy for execution.

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