Stratasan Blog

Taking The Guesswork Out of Practice Site Selection

By Lee Ann Lambdin

This post was first published in 2014 on Medical Practice Insider. Click here to see the original post.

When physician practices need to open a new office, they often pick a location based on gut instinct. They could get better results with mapping technology that helps ensure that the site selected is the ideal spot for increasing revenue and market share.

In site selection, there’s a vast amount of information to analyze — and most of it comes in the form of spreadsheets that don’t offer much clarity in the decision-making process. But when all that data gets integrated into Geographic Information System (GIS) software, you can “see” the data in a variety of ways to make smarter choices.

GIS mapping makes it easy to visualize anticipated population growth by zip code, census tracts and even block groups.

Here’s a breakdown of key data visualization tool capabilities.

Avoid Healthcare Map Missteps by Properly Using Legends, Titles, Scale Bars, and Sources

Most people who see healthcare maps every day don’t give much thought to their content and cartographic execution. Titles display the purpose of a healthcare map, scale bars display distance, sources explain where the data originated, and legends identify the attributes on a map. All of these cartographic elements combined embody the important final touches that make healthcare maps readable and useful. Cartographic elements help those looking at the map understand the various layers and data without having to concentrate, ask questions, or decipher. This is why the choices made on the final touches of healthcare maps are the most essential part of the map-making process.

Legends, Titles, Scale Bars, and Sources in Healthcare Mapping

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Healthcare Visualization: Effective Use of Color

This post is the third in a five-part series (I. Projection, II. Base Maps, III. Color Selection, IV. Symbology, and V. Legends) which will look at various GIS tools and methodologies utilized by Stratasan.

In this post we will discuss the colors and color schemes we use in our maps at Stratasan. Color is an important part of any map.  It helps the map reader understand what is being presented, helps separate and organize different attributes, and draws the reader into the cartographic presentation.

Healthcare Mapping: Behind the Scenes of Stratasan GIS (Part II) - Base Maps

This post is the second in a five-part series (I. Projection, II. Base Maps, III. Color Selection, IV. Symbology, and V. Legends) which will look at various GIS tools and methodologies utilized by Stratasan.

In this second entry we will discuss our uses for different base map layers in our GIS-based products.

Healthcare Mapping: Behind the Scenes of Stratasan GIS

This post is the first in a  five-part series (I. Projection, II. Base Maps, III. Color Selection, IV. Symbology, and V. Legends) which will look at various GIS tools and methodologies utilized by Stratasan.

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