Stratasan Blog

Best Practices: Measuring Physician Relations Success

Why the Right Referral Software is Necessary to Ensure Goals Are Being Met

By Jackie DeGroat and Sean Conway

Hospitals depend heavily on their referring physicians for patient volume and revenue, which is why developing and maintaining relationships with these physicians is so important. Physician Liaisons are the face, voice, eyes, and ears of this demanding effort. Physicians have a lot of options for referrals and this competition puts even more pressure on physician relations teams to effectively manage provider relationships.

Physician relations teams are responsible for strengthening relationships between physicians and their hospital or health system, with the goal of driving more referrals in-network. There are many components that make up a quality physician relations program, such as a strategic sales plan, effective encounters, and meaningful conversations. But to ensure program goals are being met, physician relations teams must track and measure their initiatives so they can successfully identify opportunities for improvement.

Demographic Data: From Commodity to Strategic Planning Asset

Introducing Demographics for Launch Pathway

By Tony Camarata, Morgan Atkins, and Rebecca Groner

Demographic data is one of the oldest forms of strategic planning data available. The inaugural US Census was in 1790, which is relatively recent considering the history of census data. Today, demographic data is a basic commodity with detailed information being available on the Census Bureau's website. You can also get this kind of information from numerous established businesses or from a trade association.

While easy access to demographic data is convenient, simply having the information is often not enough. Businesses and organizations looking to use demographic data to find opportunities for growth will need the data to be filtered and organized in a way that makes it useful. This is especially the case for hospitals and healthcare systems.

7 Marketing Tactics Healthcare Providers Need to Consider in 2018

Why Healthcare Marketing is Worth the Investment

By Taylor Burke

Healthcare marketing is often overlooked. Since healthcare is a service we all need, it’s often placed into a lackluster stereotype in which it’s assumed either no or very dry marketing tactics will work to win-over new patients.  

But that stereotype is inaccurate for a couple of reasons. First, because healthcare is interesting. It’s about science, personal relationships, and self-care—all incredibly powerful topics. Second, despite the need for healthcare, not every provider is guaranteed patients.

The industry is expected to see massive growth in the coming decade, healthcare startups are booming and taking up market, and our most powerful consumer group, millennials, are less likely than any other generation to visit the doctor. With these factors at play, it’s critical that healthcare providers make intelligent marketing decisions that will help them stand out. The content is there, it’s what you do with it that counts. Here are seven marketing tactics healthcare providers should test out in the coming year to ensure continued patient growth and retention.

Top 5 Popular Strategic Growth Blog Posts from 2016

We hope it’s been a wonderful year of growth and learning through Stratasan's Strategic Growth blog series. As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2016. These posts received the most hits and seemed to provide the most helpful strategic growth guidance to you, our readers.

If you’re traveling over the holidays, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.

How to Drive ROI: Creating Marketing Campaigns that Work

Mass marketing, shotgun marketing, spray and pray marketingcall it what you like, but if your marketing strategy can be described in any of these ways, you’re likely wasting valuable money, creating marketing programs with no trackable ROI, alienating large patient groups, and missing opportunities to connect with your preferred population.

Shotgun marketing can be defined as an attempt to raise awareness about a product or service to a large, non-specific group of people, rather than advertising to a specific demographic. There’s a chance that your marketing could hit the right population group, but there’s no guarantee. Not to mention that if you do, there’s likely to be a lot of waste. With this approach, there is no data-based assurance that you’re aiming for patients who actually need the service your hospital is offering.

Increase Marketing ROI: Use Data to Focus Your Outreach

*This post is based on information shared in a webinar co-presented by Stratasan’s SVP of Healthcare Strategy, Lee Ann Lambdin and TenAdam’s President, Jon Headlee. For the full presentation, watch the webinar.

Target Practice: Using Data to Focus Your Marketing

Most hospital and health system marketing and planning teams are familiar with the basics of strategic growth planning. This includes ensuring that your mission is favorable to growth, creating measurable goals, and developing a well-planned strategy for execution.

Healthcare Marketing: 5 Tips on How to Make Better Use of Your Marketing Budget

 

The healthcare marketing landscape has changed in many ways over the past few years. Perhaps the biggest change is that the healthcare consumer is more empowered now than ever before. With an increasing amount of information about healthcare services and providers at their fingertips, consumers are making more educated decisions about how they seek the care they need. To stay competitive, your marketing mix has to evolve.

 

Here are 5 tips on how to make better use of your healthcare marketing budget:

A Hospital By Any Other Name

Our team at Stratasan often receives strange questions from our clients. Because the depth of our data, the range of our content, and the power of our analytic engines, we can generate meaningful answers. This includes data driven answers to market branding. Just as we trust brands for cars, clothing, and insurance, hospitals are eager to earn patient’s trust in their brand.

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