Stratasan Blog

Healthcare Analysts are in Short Supply

By Lee Ann Lambdin

The Challenging Healthcare Analyst Landscape

As the sheer amount of data that healthcare organizations are collecting continues to grow at a rapid rate, the talent pool of individuals needed to analyze this information is having trouble keeping up. The high demand to fill this position has created an environment where health systems have no choice but to be very competitive with their offers.

Talented analysts are hard to find and, if you are lucky enough to have a great analyst, their skills are most likely needed all the way across the organization. Functioning with an overloaded analyst team or having directors learn the skills of a full-time analyst and taking responsibility to run the reports is not a sustainble solution. 

Another solution is needed. 

A Straightforward Approach to Avoiding Patient Loss

Why Having the Right Number of Physicians is Key to Retaining Your Patients

By Lee Ann Lambdin and Jackie DeGroat

Your facility’s growth or decline in market share is closely tied to the physicians who are available in your service area. If you don’t have the right number of physicians to support the number of patients in your service area, they will likely go elsewhere to receive care.

According to the Association of American Medical Colleges, patient demand is surpassing physician supply. In other words, there are more patients needing care than there are physicians practicing medicine. Hospitals that conduct a community physician and provider demand analysis, sometimes known as a Physician Demand Estimator or Medical Staff Development Planning, will be armed with the right intelligence to effectively recruit for the appropriate specialists needed in their service area.

Overcoming Consolidation Challenges for Healthcare Marketing and Strategic Planning

Maintain a Growth Mindset in the Face of Tightening Margins and Shrinking Departments

By Lee Ann Lambdin

As healthcare margins continue to tighten and consolidation remains a reality for many small hospitals, numerous marketing professionals are feeling the need to validate their impact by developing marketing strategies based on reliable, data-based intelligence. The pressure is on to stretch marketing dollars as far as possible, and it’s important for marketing outreach to be focused and data-based

Marketers and strategic planners alike are facing a new reality that requires them to do more with less. Many who have marketing in their title are also responsible for planning and strategy as well, and it’s apparent that this phenomenon is due to one of two things:

  • Either there was never a planning position or strategy has increasingly become a more important function for the hospital or health system so this job was given to the department that made the most sense: marketing.
  • Or, the planning position was eliminated over time and the function was consolidated with the marketing function.

Success Story: Switching to an Outside Partner When Your In-House Multi-State Data Process is Failing You

By Drake Jarman

6 Ways to Create More Effective Presentations

By Lee Ann Lambdin and Forrest Rich

How to present more insightful and strategic data-based findings.

When given the opportunity to present market insights, pitch new marketing ideas, or showcase progress updates regarding your growth-related projects, are you delivering presentations that tell the most compelling story possible? Or do you often find that your presentations fall flat and fail to achieve your intended outcome?

Equipped with the right method for creating impactful presentations, your meetings can effetively and clearly present the right information and achieve your desired results. If your presentations are not clear, easy to interpret, and readily facilitating productive conversations, then this white paper is for you.

5 Key Considerations for Hospital Service Area Growth

By Morgan Atkins

The pressure to compete and expand market share is at an all-time high.

Providers in many markets are feeling the impact of reduced patient payments, competitor maneuvers, and new market entrants. When trying to determine the best expansion opportunities, hospitals and health systems often develop growth plans based upon instinct, local knowledge, or raw market data.

Big Data or The Right Data? Why Hospitals and Healthcare Systems Should Focus on Data Relevant for Strategic Growth

By Tony Camarata

Discussions around “big data” — what it is and why it’s useful — are infiltrating every arena of the healthcare space. Strategic planning, marketing, business development, patient care, and health outcomes are looking to big data for answers.

While the intelligence gained from big data analysis is valuable, there are compelling reasons to believe that working with the right data is far more important than simply having access to, and analysis of, big data.

Healthcare Analysts are in Short Supply: How to Overcome the Challenge

by Lee Ann Lambdin

I hired a great analyst a few years ago. She was skilled with database programs, understood the complexities of the healthcare market, and had previously been a medical records coderin short, she was very talented. The longer she was in her position, the more our state data was reported accurately and on a reliable schedule. It was a huge win for me and my team!

Recognizing her capabilities, I asked if she could start running "quarterly standard reports" that present key findings which could influence how our planning, marketing, and business development departments would function and what we would focus on in the weeks and months to come. These quarterly updates would be high-level summaries of our market landscape and would cover everything from our hospital’s market share, trended volume, competitor positions, product lines, payor mix, patient migration patterns and more.

 

 

5 Ways to Increase Organizational Alignment: It Starts with Data

By Tony Camarata

Is your healthcare system failing to meet annual strategic goals due to a lack of organizational alignment? Studies show that the highest-performing healthcare organizations have a strategic plan that sets a clear direction for all functional teams. This plan succeeds or fails depending upon organization-wide understanding of the goals, tactics, and measurable outcomes needed to fulfill the strategic goals. Conversely, if your team is unable to establish alignment, your health system risks stagnation and year-over-year frustration about your inability to meet goals and expectations.  

Here’s a look at how to improve your hospital’s organizational alignment from top to bottom and and why getting this right could be the key to meeting your 2017 strategic goals.

 

6 Ways to Create More Effective Presentations

How to Be More Insightful and Strategic with Data-Based Findings

by Lee Ann Lambdin and Forrest Rich

At the close of each quarter, strategic planners in the healthcare industry have the opportunity to present quarterly findings and progress updates to executive teams and upper-level management. These quarterly meetings often provide critical insight to continued advancement in planned growth-related projects or could be the ideal time to present new ideas. They present an opportunity to share key findings to leadership that can change the course of how a hospital’s planning, marketing, and business development departments will function in the weeks and months to come. Therefore, it is critical that you are prepared to tell the most compelling story possible with the data you have on-hand.

Executives expect these quarterly updates to be high-level summaries of the market landscape and cover everything from your hospital’s market share, trended volume, competitor positions, product lines, payor mix, patient migration patterns and more, to be presented in a brief, insightful, and visually appealing way. Insight to your progress in reaching planned goals and new details about emerging market opportunities will need to be clear and easy to interpret and must readily facilitate productive conversation.

In order to deliver the brief, insightful presentations that are expected from leadership, strategic planners must pull and sift through significant amounts of data to determine what details are most important. Planners are then tasked with transforming these meaningful details into a compelling story. Stratasan has compiled a list of six ways to tell a better story with your data.