Stratasan Blog

A Straightforward Approach to Avoiding Patient Loss

Why Having the Right Number of Physicians is Key to Retaining Your Patients

By Lee Ann Lambdin and Jackie DeGroat

Your facility’s growth or decline in market share is closely tied to the physicians who are available in your service area. If you don’t have the right number of physicians to support the number of patients in your service area, they will likely go elsewhere to receive care.

According to the Association of American Medical Colleges, patient demand is surpassing physician supply. In other words, there are more patients needing care than there are physicians practicing medicine. Hospitals that conduct a community physician and provider demand analysis, sometimes known as a Physician Demand Estimator or Medical Staff Development Planning, will be armed with the right intelligence to effectively recruit for the appropriate specialists needed in their service area.

Overcoming Consolidation Challenges for Healthcare Marketing and Strategic Planning

Maintain a Growth Mindset in the Face of Tightening Margins and Shrinking Departments

By Lee Ann Lambdin

As healthcare margins continue to tighten and consolidation remains a reality for many small hospitals, numerous marketing professionals are feeling the need to validate their impact by developing marketing strategies based on reliable, data-based intelligence. The pressure is on to stretch marketing dollars as far as possible, and it’s important for marketing outreach to be focused and data-based

Marketers and strategic planners alike are facing a new reality that requires them to do more with less. Many who have marketing in their title are also responsible for planning and strategy as well, and it’s apparent that this phenomenon is due to one of two things:

  • Either there was never a planning position or strategy has increasingly become a more important function for the hospital or health system so this job was given to the department that made the most sense: marketing.
  • Or, the planning position was eliminated over time and the function was consolidated with the marketing function.

Stratasan’s Data Processing Services: A Strategic Growth Focus

co-authors: Wendy Posten and Anusha Achukola

*
We’ve previously discussed the importance of the DIKW pyramid and how Stratasan uses this philosophy to help our healthcare partners make better strategic growth decisions. In this post, we will further unpack Stratasan’s data processing service and walk you through the technical aspects of how we turn raw data into actionable intelligence.

5 Tips for Maximizing Your Time at SHSMD

 

 

Like any big conference, attending the Society of Healthcare Strategy & Market Development (SHSMD) Connections can be an overwhelming experience. Headed into its 20th year as an event, SHSMD Connections 2016 is taking place September 11 - 14 in Chicago. With an estimated 1,400+ healthcare marketing, public relations and communications, and strategic planning professionals on-site, 60 sessions to choose from, 8 targeted learning tracks, and more than 4 hours worth of keynote sessions, it’s easy to see how this could be an enriching experience, but it can also feel like you’re drinking from a firehose.

Webinar: Psychographics

Hospital Strategic Planning: Psychographics

Speaker: Lee Ann Lambdin - VP of Strategic Planning, Stratasan

Webinar: Industry & Business

Hospital Strategic Planning: Health Status

Speaker: Lee Ann Lambdin - VP of Strategic Planning, Stratasan

Webinar: Health Status

Hospital Strategic Planning: Health Status

Speaker: Lee Ann Lambdin - VP of Strategic Planning, Stratasan

Webinar: Demographics

Hospital Strategic Planning: Demographics

Speaker: Lee Ann Lambdin - VP of Strategic Planning, StratasanJoin Lee Ann Lambdin for a 30 minute educational webinar to analyze the demographic profiles of your patients and community.

Webinar: Physician Demand Analysis

Hospital Strategic Planning: Physician Demand Analysis

Speaker: Lee Ann Lambdin - VP of Strategic Planning, Stratasan

Webinar: Market Share

Hospital Strategic Planning: Market Share