Most people who see healthcare maps every day don’t give much thought to their content and cartographic execution. Titles display the purpose of a healthcare map, scale bars display distance, sources explain where the data originated, and legends identify the attributes on a map. All of these cartographic elements combined embody the important final touches that make healthcare maps readable and useful. Cartographic elements help those looking at the map understand the various layers and data without having to concentrate, ask questions, or decipher. This is why the choices made on the final touches of healthcare maps are the most essential part of the map-making process.
At this year’s Esri User Conference in San Diego the biggest psychographic news of the year was finally presented. That’s right, folks, the completely overhauled and revamped Tapestry Segmentation dataset has finally been released into the wild. And nobody was more excited about this than our team at Stratasan!
We are constantly searching for new, effective ways to present intelligence from data. In order to accomplish this, the Stratasan team uses tables, charts, graphs and maps instead of raw data tables alone. Pairing these visual tools with raw data increases the efficacy of our products and adds a necessary element of excitement to the black and white world of data for our customers. The most common requests we fulfill are those around market share. This report specifically benefits from converting the data into visuals. Our goal is to present market share data in a way that clearly displays a hospital’s (and their competitors') presence in a market. We wanted it to be visually interesting while still providing a useful picture of a market area. So, Stratasan is pleased to introduce the Market Dominance Map.
Maps have been a hot topic this week with the release of Apple’s iOS6. Apple pulled the plug on its partnership with Google maps and opted for their proprietary map app. Being a map geek, I had heard about the new Apple Maps for months. How the 3D mapping and turn by turn navigation would not only blow Google out of the water, but establish a strong competitor against Google’s industry standard. The problem is Apple’s maps have been plagued with bugs since release. 3D mapping only works in a few major markets and has been known to warp the landscape when it fails to engage properly. Search results and directions have also been causing trouble. People have reported their simple search results have sent them to the wrong location, and in some cases, into bodies of water.