Stratasan Blog

Healthcare Analysts are in Short Supply: How to Overcome the Challenge

by Lee Ann Lambdin

I hired a great analyst a few years ago. She was skilled with database programs, understood the complexities of the healthcare market, and had previously been a medical records coderin short, she was very talented. The longer she was in her position, the more our state data was reported accurately and on a reliable schedule. It was a huge win for me and my team!

Recognizing her capabilities, I asked if she could start running "quarterly standard reports" that present key findings which could influence how our planning, marketing, and business development departments would function and what we would focus on in the weeks and months to come. These quarterly updates would be high-level summaries of our market landscape and would cover everything from our hospital’s market share, trended volume, competitor positions, product lines, payor mix, patient migration patterns and more.

 

 

5 Ways to Increase Organizational Alignment: It Starts with Data

By Tony Camarata

Is your healthcare system failing to meet annual strategic goals due to a lack of organizational alignment? Studies show that the highest-performing healthcare organizations have a strategic plan that sets a clear direction for all functional teams. This plan succeeds or fails depending upon organization-wide understanding of the goals, tactics, and measurable outcomes needed to fulfill the strategic goals. Conversely, if your team is unable to establish alignment, your health system risks stagnation and year-over-year frustration about your inability to meet goals and expectations.  

Here’s a look at how to improve your hospital’s organizational alignment from top to bottom and and why getting this right could be the key to meeting your 2017 strategic goals.

 

6 Ways to Create More Effective Presentations

How to Be More Insightful and Strategic with Data-Based Findings

by Lee Ann Lambdin and Forrest Rich

At the close of each quarter, strategic planners in the healthcare industry have the opportunity to present quarterly findings and progress updates to executive teams and upper-level management. These quarterly meetings often hold the keys to continued advancement in planned growth-related projects or could be the ideal time to present new ideas. They present key findings to leadership that can change the course of how a hospital’s planning, marketing, and business development departments will function in the weeks and months to come. Therefore, it is critical that you are prepared to tell the best story possible with the data you have on-hand.

Executives will expect these quarterly updates, which are a high-level summary of their market landscape and cover everything from your hospital’s market share, trended volume, competitor positions, product lines, payor mix, patient migration patterns and more, to be presented in a brief, insightful, and visually appealing way. Insights into your progress toward reaching planned goals and new details about emerging market opportunities will need to be clear and easy to interpret and must readily facilitate productive conversation.

In order to deliver the brief, insightful presentations that are expected from leadership, strategic planners must pull and sift through significant amounts of data to determine what details are most important. Planners are then tasked with transforming these meaningful details into a compelling story. Stratasan has compiled a list of six ways to tell a better story with your data.  

Know Your Customer Like Never Before, Part 3: Tapestry Segmentation and Wealthy Urban and Suburban Populations

As learned in the first and second installments of this blog series, it can be quite useful to use Esri's Tapestry Segmentation to target specific populations that your hospital, system, or physicians serve. Tapestry Segmentation was designed specifically to understand your customer’s lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use the Tapestry Segmentation dataset to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

A Comprehensive Approach to Service Line Growth: Recorded Webinar

Have you been tasked with the growth of a particular service line or want to reach a larger population with your services?

If so, you don’t want to miss this recorded webinar session!

Integrating a CHNA into Your Strategy: Recorded Webinar

 Are you looking to improve your community relationships while positively impacting the health of the population in your service area?

If so,  you don’t want to miss this recorded webinar session!

Avoid These 4 Pitfalls When Choosing a Healthcare Strategic Growth Partner

As you are planning for the start of a new year, it may be time to consider bringing on an outside partner or switching to a new one, to help facilitate your 2017 strategic growth plans. As you consider options for a strategic growth partner, there are a variety of factors to consider.

Should you go with a software platform? A consulting firm or services team? Should you keep things simple and go with the partner who could do a little bit of everything, but may not specialize in any one area? Should you hire the company with the fancy website? Or perhaps you could choose a provider that offers just the niche you need.

Ultimately, your best choice depends on your system’s unique needs; but if you find yourself noticing any of the following things as you walk through the evaluation process with a new partner, take note, as it could be a warning sign for a less-than-stellar partnership down the line. Any one of these issues could lead to costly consequences and pitfalls that may not seem important early on but can cause big problems for your health system as the relationship progresses.  

Seven Ways to Get the Most Out of Your CHNA

Performing a Community Health Needs Assessment (CHNA) is more than just a practice required by law for certain hospitals. When executed well, it can also dramatically further publicity and marketing initiatives, supporting your annual planning process and enhancing the execution of your strategic growth goals.

CHNAs provide so much beneficial information that one of the nation’s largest for-profit hospitals has brought on Stratasan to execute 17 CHNAs on their behalf. These CHNAs will benefit their community outreach and population health initiatives.

5 Considerations When Vetting Healthcare Analytics Partners

The planning, strategy, and execution of a strategic growth plan can be daunting for any size healthcare organization. Most healthcare groups need assistance from one or more outside partners for various aspects of the process. Your choice in partner(s) is a big one and is not something to jump into hastily: contracts can make up a significant portion of your budget and onboarding is long and time-consuming.

 

Before you get started, it’s important to know what qualifies a vendor as a good strategic growth partner for your specific needs. We’ve compiled a list of the five most important qualities you should look for and think about when pursuing a vendor partnership:

 

12 Productivity Tips for Busy Healthcare Professionals

Time is everything.

Regardless of the size of your organization or your position, it’s a reality in healthcare today that your job will require you to wear many hats. You may find yourself responsible for multiple departments or teams in several different locations. Maybe your organization has experienced a merger and you are now involved in marketing, business development, and strategic planning. Whatever the case may be, it’s critical now more than ever that you master the skills of productivity and time management to get the most out of every minute.