Stratasan Blog

True or False: Physician Referrals Are Affected by Distance

Posted by Dave Sellers on Apr 17, 2018 4:13:02 PM

A Surprising Trend in Patient Care Patterns

By Dave Sellers

We recently tested a theory as to whether or not distance to a physician referral affects how quickly a patient seeks care.* All other factors being equal, we hypothesized that patients would not act as quickly in scheduling a physician visit if that physician is far away. Conversely, if the doctor is close by, we assumed patients would be more likely to book their appointment sooner.

In a previous post, we discussed a similar idea. Are patients more likely to go to the hospital closest to them when in need of care? In that case, tif all other factors are equal, then the answer was yes. But rarely are all other factors equal. Factors such as a hospital's CMI, their community perception, and relative patient satisfaction rates all come into play and can often be more important than proximity.

With this new theory, we were still considering the role of distance, but this time, we wanted to know how it would affect a patient’s responsiveness when needing to schedule time with a referred physician. Our findings surprised us.

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Tags: physician referral, physician referral tool, physician relations, healthcare physician strategy, physician outreach strategy, physician retention, physician patterns

Founder's Perspective: Innovation through Collaboration with Client Partners

Posted by Jason Moore on Apr 11, 2018 8:41:43 AM

By Jason Moore, with original post from XMI

Recently, I had the pleasure of being interviewed on the topic of how collaboration between technology companies and larger, more established healthcare provider companies (e.g. hospital system, ambulatory surgery company, etc.) propels product innovation.

During this conversation, two prevailing thoughts kept occurring. First, Stratasan has been extremely fortunate with a partner base of clients who have approached the collaboration process with an open mind and generosity to share their expertise and experiences. Second, our core value of “Our Success Is My Success” extends further outside of our walls than I believe we intended when we first adopted it.

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Tags: software development, product development, leadership, core values, company philosophies, company values, founder's reflections

Physician Patterns and Loyalty

Posted by Jackie DeGroat on Apr 4, 2018 7:50:08 AM

Foster Physician Alignment and Uncover Opportunities for Growth

By Jackie DeGroat, Tony Camarata, and Rebecca Groner

In case you missed the earlier announcement, Physician Pathway is now comprised of two tools: Physician Loyalty and Physician Patterns. Here is a quick overview of what each tool offers:

  • Physician Patterns shows you where physician referral patterns and any leakage is occurring.
  • Physician Loyalty shows you where physicians are treating their cases.

Together, these tools provide focused intelligence around physician and provider relationships and uncover physician behavior in your market. Your team will spend less time mining data and more time strategizing.

Important note: For existing users, Physician Pathway has been renamed to Physician Patterns. It’s the same product, just with a new name!

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Tags: physician liaison, Physician Pathway, physician recruitment, physician referral tool, physician relations, physician tool, healthcare physician strategy, physician outreach strategy, physician retention, physician patterns

7 Steps to a Sustainable, High-Impact Patient Experience Model

Posted by Lessie C. Poyner on Mar 20, 2018 7:30:00 PM

Establish a Patient-Focused Culture and Drive Growth

By Lessie C. Poyner

In the past decade, patient experience has been a game changer for providers looking to surpass the competition and increase community impact. “Improving the patient experience can help a hospital improve its financial performance by strengthening customer loyalty, building reputation and brand, and boosting utilization of hospital services through increased referrals to family and friends,” states a recent report from the Deloitte Center for Health Solutions.

Fostering positive customer experience is the secret sauce for any organization. While different terminology is used across industries, the concept is the same: focus on delighting the people you are serving. As a healthcare provider, arming oneself with an understanding of what an excellent patient experience looks like will be a key component to meeting your hospital’s long term goals.

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Tags: hospital strategy, healthcare patient, hospital growth, employee experience, patient experience, customer experience

Stratasan's Demographic Data: [The Many Reasons] Why We Use Esri

Posted by Jason Haley on Mar 16, 2018 10:00:00 AM

By Jason Haley

One of Stratasan's most powerful assets is our demographic/psychographic data [check out our six-part Tapestry series here]. Using this data in tandem with our state, federal, and proprietary datasets we create actionable healthcare market intelligence from the block group level to the national level. What you might not know is that this annual demographic/psychographic data comes from Esri, the market leader in both GIS software and data. Most of our customers know that we use Esri for our demographic and psychographic data, but not everyone knows why.

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Tags: Blog, demographics, Esri, GIS, Psychographics, Tapestry

Helping Hospitals Grow Using Data

Posted by Jason Moore on Mar 14, 2018 9:15:30 AM

A HealthRedesigned Podcast

By Jason Moore

The rapid progression of healthcare means it’s more important than ever for hospitals to understand how they should evolve. The need for the right data to make the best strategic decisions possible has become a critical component to growth.

Through our applications and our services, Stratasan makes it easier for hospitals and healthcare systems to turn their data into intelligence and make data-based decisions that’ll help them grow strategically and stay competitive.

I recently chatted with Jon Lay, Founder at Hanno, and discussed these ideas, which were recorded in this podcast conversation.

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Tags: healthcare analytics partner, healthcare growth, healthcare patient, strategic growth plan, Hospital growth plan, healthcare market data, healthcare data analytics, hospital growth, podcast, growth mindset

Spring Forward and Your Health Could Suffer [Infographic]

Posted by Dave Sellers on Mar 7, 2018 9:37:38 AM

Analysis on Daylight Savings Time and Heart Attacks

By Dave Sellers and Morgan Atkins

Our data research proves it: the number of heart attacks rises the Monday after daylight saving time. Our research uncovered an 80 percent jump in the number of heart attacks occurring the Monday after we “spring forward” for daylight saving time compared with other Mondays in March. That’s an increase worth taking seriously!

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Quiz: How Strong is Your Strategic Planning Process?

Posted by Lee Ann Lambdin on Feb 27, 2018 3:20:00 PM

Does your hospital have a good strategic planning process in place? How frequently is the plan updated and does it impact your day-to-day work and growth planning? Take this short quiz and find out how your team is doing with strategic planning!

With this quiz, you'll receive:

  • Immediate feedback as to how good your team is at strategic planning
  • Tips and best practices for improving your strategic planning process
  • Insights about the value of strategic planning to meet growth, quality, service, and physician relations goals
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Tags: strategic planning, healthcare strategic planning, hospital strategic planning

A Roadmap to Switching Analytics Partners

Posted by Drake Jarman on Feb 23, 2018 2:51:15 PM

By Drake Jarman

Make it Happen in 60 Days or Less

Download Now

In a healthcare ecosystem where change is the only constant, hospital leaders want:

  • A partner who is nimble, creative, and who can scale to meet their evolving needs
  • A robust tool that can equip them with intelligence to adapt and evolve amidst changing healthcare realities
  • Data transparency for more insightful and effective growth planning

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Tags: data analytics, healthcare, analytics partner, healthcare analytics partner, healthcare data analytics, success story

5 Tips for Better Brainstorming

Posted by Morgan Atkins on Feb 13, 2018 5:56:31 PM

By Morgan Atkins

Within healthcare organizations, teams are now a fundamental unit of organization. One study, published in The Harvard Business Review, found that ‘‘the time spent by managers and employees in collaborative activities has ballooned by 50 percent or more’’ over the last two decades and that more than three-quarters of an employee’s day is spent communicating with colleagues at many companies.

With the emphasis on teamwork, it’s important for the practices of these teams to be thoughtfully considered. Particularly, the common and important team effort of brainstorming new ideas together. “Studies show that people working in teams tend to achieve better results and report higher job satisfaction.” The New York Times Magazine reports. Knowing that, we wanted to discuss how brainstorming can be an effective team experience.

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Tags: strategic growth planning, strategic planning, growth planning, team, strategic growth plan, growth mindset, brainstorming

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