How Tanner Health Has Found Success Through Advanced Market Segmentation
By Kelly Meigs and Drake Jarman
Stratasan's Drake Jarman and Kelly Meigs of Tanner Health System led a breakfast session on “How to Create Planning and Marketing Initiatives Based on Real-Time Intelligence” at this year's GSHMPR Annual Conference. Attendees learned how, by geocoding internal patient data to the block group level, Tanner Health System can assess growth plans in real-time and pivot execution strategies as needed.
Download the slides from their presentation, here.
What They Are, How to Address Them, and How to Avoid Them
By Hank Neuhoff
Many hospitals and healthcare systems are challenged with having too many analyst needs and too few analysts to complete the work. The massive increase in available healthcare data and our insatiable desire to extract value from that data are both going to continue to grow.
With the increased need for analyst expertise and the shortage of analysts to do the work, we simply cannot afford the cost, time, or trauma of repeating classic analyst missteps. The purpose of this post is to highlight some of the common mistakes analysts make and address how to avoid them.
How to Create Simple, Actionable Maps that Inform Strategic Growth
By Jason Haley
A well-designed map can be an incredibly valuable tool for healthcare strategy, marketing, and planning. But sometimes, good maps can go bad; and bad maps can easily hurt more than they help. It has been a few years since our last “Bad Maps” post, so let’s have some fun and learn from the cartographic missteps of others!
Why the Benefits of Being Independent Can Outweigh Systemization
By Lee Ann Lambdin
Independent hospitals face undeniable challenges in today’s stressful, competitive healthcare environment. The estimated 1,609 independent hospitals in the U.S. must go at it alone in the world of declining reimbursement, increasing expenses, declining inpatient volume, new competition, and provider shortages. Consider these stats:
In the face of these challenges, a 2011 to 2015 Definitive Healthcare analysis identified a concerning trend: only 143 out of around 1,450 independent hospitals could be classified as “high-performing,” based on a median operating margin of at least four percent.
The benefits of systemization are well touted: increased efficiency, lower costs, increased quality, economies of scale, increased access to capital, greater talent and intellectual resources, increased leverage with payers resulting in increased reimbursement. However, there is debate around how recent megamergers will fail, and on March 16, 2016, Paul B. Ginsberg, lauded economist, testified before the California Senate Committee on Health on fostering competition in consolidated markets and stated, “The research literature on hospital mergers is now substantial and shows that mergers lead to higher prices, although without any measured impact on quality.” In light of his testimony, we want to consider how stand-alone hospitals can succeed in today’s difficult healthcare environment. Being an independent hospital has advantages, and those must be used as the basis of short- and long-term strategic planning for success.
healthcare strategic growth,
strategic growth plan,
Stay Safe this July 4th by Avoiding these Injury Trends
By Gavin Chance
Don’t become a statistic - stay safe this July 4th! In an effort to help you prepare for this holiday and avoid the most common accidents, we’ve researched fireworks injury data from the past five years. This is what we found:
- 72% of fireworks accidents occur at home
- Men are twice as likely to become injured as women
- 27.9% of injuries happen to children, ages 0-10 years old
Click-to-Tweet: Did you know? 72% of fireworks accidents occur at home, 11.75% occur in public, and 11% at a sporting event.
Interested in learning more, such as the most common diagnoses and where most injuries occur? Check out our infographic, below.
Why You Need Both for Growth Planning and Physician Relations
By Haley Attridge, Tony Camarata, Rebecca Groner, Lee Ann Lambdin, and Dave Sellers
Every hospital and healthcare system looking to grow could benefit from reliable, clean, and standardized healthcare patient data. It’s critical for strategic planners and physician liaisons, in particular, to have access to data they can trust when looking to expand offerings, build physician relationships, and improve accessibility to care for their service area.
We recently compared state and CMS datasets and discussed how to sort through the complexities of both to extract valuable insights. If you missed that post, we encourage you to check it out, here.
In this post, we’re analyzing state and all-payer claims data. We’ll explore how these datasets differ, why they differ, and how, when armed with insights from both datasets, planners and liaisons can gain a more complete picture of the opportunities within their market.
healthcare strategic planning,
all-payer claims data,
Validate Your Market Understanding for More Informed Strategic Planning
By Morgan Atkins and Hank Neuhoff
An Environmental Assessment (EA) is an opportunity to validate your market understanding and can serve as an exposition on your market’s climate. EAs provide a comprehensive baseline for planning and can serve as a year-long reference point for measuring the progress and success of your strategic initiatives.
With so many high-priority outcomes connected to your EA findings, it’s important to get these assessments right. This checklist can serve as a handy guide to completing a successful EA. We’ll outline best practices and provide you with a step-by-step process for the best possible results.
market research analysis
Interviews with: Mitzi Kent and Dustie Maguire
Get an insider look at the organization of a successful physician relations program as shared in this interview with Stratasan and LifePoint Health. Learn about the goals and responsibilities, hiring and leadership, relationship building techniques, intelligence and information, and compliance needed to run a thriving and effective team.
physician referral tool,