Healthcare Strategic Growth Blog

Marking the Trends in Physician Recruitment and Relations

Posted by George Sackllah on May 16, 2022 7:30:00 AM

How to Readily Identify Opportunities for Growth and Expansion

By George Sackllah

The dynamics of physician relations are perpetually changing. For now, there’s a seeming shift in priorities as a generation of physicians are placing greater emphasis on work-life balance and less drawn to managing their own practice. Additionally, as more Boomers reach retirement age, many are seeking options to transition out of full-time practice. Physician liaisons need insight and support as they work to navigate these discussions, track patterns to inform their conversations, and build mutually beneficial relationships. In this post, we’ll discuss in more detail trends in physician recruiting and relations, and how physician liaisons and those in business development can be better equipped to keep pace with the changes.

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Tags: physician liaison, physician relations, physician strategy

State Data: Three Things You Need to Know

Posted by Daniel Dreaden on Apr 12, 2022 8:46:00 AM

Reconsidering the Value this Data Set Provides

By Daniel Dreaden

Most states have access to their own state data, though the value of this data is often overshadowed by other data sets. In this blog, we’ll look at the top three things you need to know about your state data - and why you should reconsider the value it provides.

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Tags: state data

Solving for Referral Leakage and Outmigration

Posted by Michael Shipley on Mar 7, 2022 2:56:17 PM

How Stratasan’s ZIP5 Patient Origin Modeling Can Help You Identify Trends and Opportunities

By Michael Shipley, Morgan Atkins

Stratasan recently began offering a new capability: ZIP5 analysis of our All-Payer Claims Database. This capability helps health systems and hospitals better assess critical business performance in areas such as patient outmigration and physician referral tracking.

Stratasan assigns a ZIP5 to patient IDs in order to provide an enhanced level of granularity. The ZIP5 assignment is for All-Payer Claims 837 submit data since that is the data being rolled up to the ZIP. This modeling is based on the patient’s observed healthcare utilization from All-Payer Claims Data (APCD). In this blog, we’ll explore our methodology for ZIP5 modeling, but first, let’s explain why this level of insight is useful.

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Tags: data analytics, apcd, zip5

Answers to Your Top Community Health Needs Assessment Questions

Posted by Lee Ann Lambdin on Feb 22, 2022 1:49:37 PM

Advice from the Experts on How to Successfully Complete Your CHNA

By Lee Ann Lambdin 

2022 will be a big year for Community Health Needs Assessments (CHNAs). With the requirement that they are conducted every three years, this is the year for many hospitals to undergo a systematic collection, analysis, and dissemination of information about the health of their community.

With this in mind, we recently gathered some of the brightest minds we know - all experts on how to successfully conduct a CHNA: Dr. Stephanie Bailey, Amanda Ables and Carol Quest. Each of these industry healthcare leaders have been there, struggled with and come out the other side of at least one CHNA. (You can read full bios for each of our panelists at the end of this post. We also recorded the session, and you can listen to it here.)

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Tags: chna, Community Health Needs Assessment, community outreach

Uncovering the Top Concerns of Healthcare Decision Makers

Posted by Jennifer Keller on Feb 8, 2022 9:53:18 AM

And How the Right Tools Can Help You Know Where to Grow

By Jennifer Keller

Our entire Stratasan team knows the importance of deeply understanding the needs and desires of the healthcare strategists, marketers, physician liaisons and other decision-makers we serve. We're constantly working to identify our customers' motivations, challenges and struggles, so we can more effectively support them and better tailor our products and services to capably address their top priorities.

It was with this in mind that we recently brought in outside experts to help bridge knowledge gaps and amplify internal understanding of the always complex, always changing acute care, ancillary and payer spaces. This amazing team - highly skilled at conducting in-depth qualitative research and utilizing simple frameworks to capture a central message - served us well, both confirming what we already knew and uncovering many interesting new insights. In this post, we’ll share some common themes from our research, and how we’re pivoting our outreach to more closely align with the ways we provide value.

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Tags: strategic growth, strategic growth planning, healthcare strategic growth, healthcare growth

[Infographic] Top 3 Reasons People Don’t Visit the Doctor

Posted by Daniel Dreaden on Dec 28, 2021 10:17:00 AM

Combat the Trends and Get Patients the Care they Need

By Daniel Dreaden

Research shows that regular check-ins with a primary care provider can lead to the early detection of major healthcare concerns. It can also keep chronic problems like diabetes, asthma, and congestive heart failure from turning into emergencies and costly hospital stays. And yet, nearly half of all Americans say they or someone they live with has delayed care since the onslaught of coronavirus, according to a survey from the Kaiser Family Foundation.

While fears of COVID continue to be, not surprisingly, a major factor keeping patients from visiting their doctor, there are other concerns to be considered as well. A Zocdoc survey shows that Americans across the board—especially Millennials—are dropping out of healthcare. These stats may surprise you:

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Tags: healthcare news, healthcare trends, healthcare market data, site location, site selection

Stratasan's Most Popular Blogs of 2021

Posted by Jennifer Keller on Dec 13, 2021 9:32:16 PM

2021 has been a year full of learning, growing, and overcoming for all of us. We hope Stratasan's Strategic Growth blog series has been a bright spot in your week, delivering insight and inspiring creativity. We discussed how to widen outpatient planning opportunities, learned how to use reimbursement data when entering new markets, discovered how to access the latest population data for better strategic planning, and much more.

As we close out the year, we thought it'd be helpful to share our five most popular blog posts of 2021. These posts received the most views and seemed to provide useful growth guidance to you, our readers. If you’re staying home for the holidays or enjoying some downtime before the new year begins, check out these posts that you may have missed or revisit your favorites for fresh insight.

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Tags: Blog, strategic growth, health care, healthcare, healthcare strategic growth

How Hospital Associations Can Help Members With CHNAs

Posted by Megan Reeves on Dec 7, 2021 1:30:14 PM

Connecting Your Members with the Right CHNA Partner 

By Lee Ann Lambdin and Megan Reeves

A Community Health Needs Assessment (CHNA) identifies a community’s most significant health issues and needs through systematic data collection and analysis. Every three years, non-profit hospitals are required to submit a CHNA report and adopt an implementation plan to address the identified needs so they can maintain their 501(c)(3) tax-exempt or “charitable” status.

As 2022 quickly approaches, many of your member hospitals will be due to complete their new CHNA. In this post, we’ll discuss the ways you can help your members prepare for and navigate the CHNA process, including:

  • Ensuring your members are clear on what they must do to stay federally compliant
  • Finding ways to promote the real value that can be gained from a CHNA (beyond compliance)
  • Offering resources to members who need help executing their CHNA 

The CHNA process may take several months and resources to complete, so now is the time for your member hospitals to be thinking about their 2022 CHNAs. Keep reading to learn how you can help.

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Tags: chna, community health, Community Health Needs Assessment, hospital associations, state associations

Widen Your Outpatient Planning Opportunities

Posted by Charles Glover on Nov 1, 2021 9:39:24 PM

How APCD Insights Can Empower Healthcare Growth Planners

By Charles Glover and Sean Conway

The trend toward outpatient healthcare is here to stay, and for several reasons revolving around cost savings. For starters, while outpatient facilities may vary in size and services offered, they are almost always less expensive to build than traditional hospitals. Second, without the need for extensive nursing units and housekeeping functions required within a hospital, they are more affordable to operate. Finally, staffing expenses are lower as offices are typically closed on nights and weekends.  

There are other factors driving the increase in outpatient care, including:

  • Changes in insurance reimbursement rules, and the adoption of site-neutral payments, are incentivizing providers to rethink their care delivery strategy.  
  • New technologies and better drugs have allowed medical tests, procedures, and therapies to be provided outside of acute care settings. (Rehab Insights)
  • The easier access to care, along with the potential for lower out-of-pocket costs, has made outpatient care a popular choice for patients.

With all these pressures pushing the development of outpatient care, healthcare growth planners need solid strategies for tracking patient movement, leveraging trends in reimbursement, and addressing physician leakage. In this post, we’ll discuss which data is the right data for planners to use to access the critical information needed for informed outpatient planning.  

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The No Surprises Act: Its Impact on Payer and Provider Negotiations

Posted by Michael Shipley on Sep 28, 2021 3:01:35 PM

Be Equipped to Address the Fallout of this Legislation 

By Stephen Burgess, Ancore Health, and Michael Shipley, Stratasan

On July 1, 2021, the Departments of Health and Human Services, Labor, and Treasury, and the Office of Personnel Management issued an interim final rule to implement fundamental parts of the No Surprises Act (NSA). Despite the disarming title, the No Surprises Act will lead to many surprises, around lack of parity in reimbursements within a market. In upcoming years, payers and providers will be forced to evaluate their value proposition, market positioning, customer/patient transparency, and data analytics.

The NSA contains key protections to hold consumers harmless from the cost of unanticipated out-of-network medical bills. According to the Kaiser Family Foundation, “surprise bills lead the list of affordability concerns for many families; 2 in 3 adults say they worry about unexpected medical bills, more than the number worried about affording other health care or household expenses.  Surprise bills can number in the millions each year.”

While the major implications of the NSA will benefit consumers, the severity of impact that this legislation will have on payers and providers will depend on how they react. In this post, we’ve worked to summarize this new law and discuss some of the ways that both providers and payers can be prepared to act.

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Tags: market reimbursement analyzer, reimbursement, payer negotiations

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