Healthcare Strategic Growth Blog

4 Ways to Identify Service Line Opportunities

Posted by Sara Handa on Oct 16, 2018 10:27:46 PM

Drive Growth and Provide Quality Care to the Right Patients

By Sara Handa

Hospitals have long used service line development to provide easily accessible, quality care to well-defined patient populations. While vital to growth, these development efforts can be risky and often require significant time and financial investment. In order to minimize risk and expand your service offerings more effectively, hospitals need reliable, data-based intelligence to guide their efforts.

In this post, we consider four ways to identify pockets of unmet demand and consider how to add new facilities in these areas that will ultimately grow your market share and meet patient needs. We’ll highlight some common mistakes providers often make and discuss how to get a more detailed understanding of your patient population so you can focus on the right service line growth opportunities.

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Tags: service line growth, service area growth, hospital service area, service area, healthcare service line, healthcare service area, hospital growth, growth planning

Does Your Organization Really Value Physician Relations? A SHSMD 2018 Session Recap

Posted by Stephanie Johnson on Oct 10, 2018 1:27:10 PM

How to Gain Leadership Trust, Support, and Collaboration

By Stephanie Johnson

Many healthcare organizations have a physician relations effort, but the value that c-suite leaders place on this effort can vary significantly. Leading programs establish a system for how to communicate the right information and demonstrate the right value to their leaders.

This session, titled Does Your Organization Really Value Physician Relations? Was led by Kriss Barlow, Principal of Barlow/McCarthy, and Mitzi Kent, Vice President of Strategic Growth and Provider Recruitment/Relations for Lifepoint Health. It had the following key learning objectives:

  • Understand the need for aligning program goals with the organization’s strategic goals
  • Clearly describe the must haves for demonstrating value to the internal stakeholders
  • Create a plan that details the steps to achieve a stronger value with internal leaders
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Tags: shsmd18, SHSMD, physician relations

SHSMD 2018 Session Summary: An Agile Strategic Planning Process Inviting Diverse Team Participation, Coalition Building, and Open Collaboration

Posted by Lee Ann Lambdin on Oct 10, 2018 8:51:37 AM

The Huggins Hospital Strategic Planning Success Story

By Monika O’Clair, Huggins Hospital VP of Strategy and Community Relations and Lee Ann Lambdin, Stratasan SVP Healthcare Strategy

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Tags: shsmd18, SHSMD

Data-Driven Marketing: A SHSMD 2018 Recap

Posted by Brian Dailey on Oct 9, 2018 6:27:39 AM

Measure Effectiveness and Communicate Value to Your Organization

By Brian Dailey

One of the great things about attending the Society of Healthcare Strategy & Market Development (SHSMD) annual conference is talking directly with our customers. If one were to build a Venn diagram of SHSMD attendees and Stratasan clientele, the circles would very nearly overlap.

A common thread I've heard in these conversations is that proving the value of planning and marketing to the rest of the business can be very difficult. Businesses want to see a very clear return on investment, and it's on marketing and planning departments to not only do their jobs, but also communicate the value of their jobs to the rest of the organization. This is especially true as the industry continues to do more with less (as has been very succinctly described in SHSMD's "Bridging Worlds.")

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Tags: shsmd18, SHSMD, healthcare marketing, strategic growth planning

Pop Culture Trivia Quiz: SHSMD 2018

Posted by Megan Reeves on Oct 7, 2018 9:31:58 PM

Up Your Pop Culture Game With These 10 Questions

By Megan Reeves

The Stratasan team loves trivia. In fact, we have a team that regularly competes in a weekly trivia night in Nashville, TN where we are based. As we prepared for SHSMD 2018, we saw the perfect opportunity to pair our love for trivia with one of the key events of the conferencethe 2018 networking social being held at Seattle’s Museum of Pop Culture (MoPOP). The following quiz is filled with trivia questions referencing exhibitions currently on display at the museum. Take a few minutes to test your pop culture savvy and for those of you attending SHSMD 2018, take away a few conversation starters you can test out with new friends you make at the networking event.

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Tags: shsmd18, SHSMD

Top 7 Seattle Destinations to Explore While at SHSMD 2018

Posted by Sean Conway on Oct 7, 2018 7:04:32 AM

Restaurants, Breweries, and Hotspots You Won’t Want to Miss

By Sean Conway

You’ve made it to SHSMD Connections 2018, congrats! While your main goal over the next few days will be to make lasting connections with some of the estimated 1,200+ healthcare professionals on-site and attend as many sessions and keynotes as possible, it’s not a bad idea to plan a few local activities as well.

The Washington State Convention Center and surrounding hotels are located in the heart of downtown Seattle, the ideal hub to access all of the city's best drinking and dining opportunities. Take advantage of this and check out the Seattle foodie scene to bond with co-workers or mingle and connect with other SHSMD attendees.

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Tags: shsmd18, SHSMD, seattle

Make the Most of SHSMD 2018: 5 Tips to Maximize Your Time

Posted by Lee Ann Lambdin on Oct 2, 2018 3:48:48 PM

By Lee Ann Lambdin

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Tags: shsmd18, SHSMD

6 Steps to Conducting an Effective Physician Needs Analysis

Posted by Jackie DeGroat on Sep 25, 2018 3:08:16 PM

The Right Methodology Can Improve Your Physician Recruitment Strategy

By Jackie DeGroat

Physician shortage continues to be a concern for hospitals and healthcare systems. To combat this shortage, it is critical to develop a physician recruitment plan that will best meet the needs of the community. Recruiting the right number and types of physicians will grow service lines where expansion is needed and add new service lines where needed services do not already exist. That being said, the recruitment process will take time and effort, but the result will be new physicians who fulfill community needs, succeed in their practice, and stay long term. You can improve your physician recruitment strategy in the following ways:

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Tags: healthcare physician strategy, physician retention, physician outreach strategy, physician recrutiment, physician tool, physician strategy, physician shortage, physician needs analysis

Intern Insights: An Inspired Season of Life Lessons, Coding Tips, and Strategic Analysis

Posted by April Adams on Sep 11, 2018 9:24:47 PM

Stratasan’s Summer Class of 2018

By April Adams, Caleb Blakenship, and Morris Eguakun

As referenced in this May 2018 post, we set a goal this year of taking Stratasan’s internship program a step further by targeting local colleges and students with an eye towards diversity and inclusion. We think it’s important to build a pathway for people from different backgrounds and experiences to look at Stratasan as an employer of choice—a goal that was certainly met with this group, as all three have accepted positions to continue working with our team!

While we still only want the best and brightest—we also want to be open to candidates who may have a unique background, have possibly served our country before entering college, or who have worked or traveled for a time before pursuing higher education. Our program is designed to:

  1. Introduce diverse and underrepresented groups of undergraduate and graduate students to career options within our industry  
  2. Provide a training ground for top talent to learn more about the analytical and technical side of our industry and our company
  3. Position Stratasan as a future employer of choice
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Tags: internship, interns of nashville, intern

3 Steps to Healthcare Digital Marketing

Posted by Carly Farlow on Sep 4, 2018 10:00:32 PM

Online Marketing Strategies that Connect with Today’s Patient Needs

By Carly Farlow and Jennifer Keller

Today’s healthcare patients are searching the internet to understand medical symptoms, research diagnoses, and find trustworthy health information. They are also looking for providers and hospitals who can meet and address their unique needs and concerns. Rather than simply using the doctor down the street, today’s patient wants customized care over convenience, even if that means a longer commute to their provider of choice.

Healthcare marketing must continually evolve alongside patient needs, attracting patients by providing an online experience that is fresh, relevant, and reliable. A digital marketing strategy can be the key to reaching new prospects in a way that will convert them to satisfied patients. The strategy we use here at Stratasan, and one we highly recommend, is the methodology known as inbound marketing.

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Tags: hosptial marketing, healthcare marketing, content marketing, marketing, marketing roi, targeted marketing

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