Healthcare Strategic Growth Blog

4 Ways to Compete in Today’s Hospital Market

Posted by Daniel Dreaden on Jan 7, 2019 9:43:27 PM

How to Grow and Stay Relevant in the Evolving Healthcare Space

By Morgan Atkins and Daniel Dreaden

It has been predicted that 2019 will be marked by many changes in the healthcare industry. The progression towards more cost effective and convenient healthcare will continue to motivate mergers and acquisitions that will disrupt the status quo and alter the way consumers interface with this industry.

"In overwhelming numbers, consumers are willing to abandon old [healthcare] models for more efficient, convenient care… We are seeing this go far beyond flu shots." Ceci Connolly, managing director of PwC's Health Research Institute, said during a webinar on the study.

The shifting dynamics of healthcare will continue to drive providers of all sizes to remain flexible and open to new possibilities. Here are four ways hospitals can embrace these changes, stay competitive, and see growth in 2019.

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Tags: healthcare trends, healthcare market share, healthcare growth, healthcare mergers and acquisitions, healthcare planning, strategic planning, strategic growth

[Infographic] The Health of America

Posted by Gavin Chance on Jan 2, 2019 11:04:21 AM

A Look At the Healthiest and Unhealthiest ZIPs in the US

By Gavin Chance 

As we begin a new year, health and wellness are top of mind for many. Americans everywhere are setting New Year’s resolutions to amend bad habits and to lead a healthier, happier lifestyle in 2019.

It can be beneficial to understand the current state of our health as we collectively look to the future and make plans for improvement. This infographic shares statistics and trends about our health as a country, focusing on the following information from 2018:

  • The average amount spent on health

  • The average number of visits to the doctor

  • The number of cigarettes smoked

  • The average amount spent on prescription drugs

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Tags: infographic, data visualization, data analytics, healthcare demographics

Stratasan's Most Popular Blogs of 2018

Posted by Jennifer Keller on Dec 26, 2018 10:07:55 AM

We hope it’s been an incredible year of growth and learning through Stratasan's Strategic Growth blog series. We’ve learned how to apply the principles of “good strategy” to our annual planning, outlined how to achieve organizational alignment, and discussed how to thrive as an independent hospital in challenging healthcare times.

As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2018. These posts received the most hits and seemed to provide the most helpful growth guidance to you, our readers. If you’re traveling over the holidays or just enjoying some downtime before the new year begins, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.

 

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Tags: Blog, health care, healthcare, healthcare marketing, healthcare service area, healthcare strategic growth, marketing, physician recrutiment, physician relations, service area, strategic growth, software, 2018

Healthcare Digital Marketing: Part 2

Posted by Carly Farlow on Dec 19, 2018 9:50:34 AM

Optimize UX and Marketing Automation for Improved Patient Engagement

By Carly Farlow and Jennifer Keller

Today’s digital savvy healthcare patients know how to do their research when it comes to finding the right care. They are combing the internet for everything from all-natural cold remedies to patient reviews on their local hospital. They are looking for providers and hospitals who can address their unique needs and are willing to commute longer distances, if they must, to get the best care available.

In order to attract the right patients though an optimized online experience, healthcare marketing must continually evolve alongside patients and keep pace with the latest digital marketing trends. A digital marketing strategy can be the key to reaching new prospects in a way that will convert them to satisfied patients. The strategy we use here at Stratasan, and one we highly recommend, is the methodology known as inbound marketing.

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Tags: digital marketing, hosptial marketing, targeted marketing, marketing development, marketing, healthcare marketing, content marketing

Founder's Perspective: Applying the Principles of Good Strategy to Our Annual Planning

Posted by Jason Moore on Nov 29, 2018 10:09:49 AM

A Behind the Curtain Look into Stratasan’s Planning Process

By Jason Moore

As we near the end of 2018, goal setting and annual planning are top of mind for all of us. Strategic planning is a useful process for organizations of all shapes and sizes and a well-defined strategic plan is key for companies that want to thrive, grow, and remain competitive. In this post, I want to give you a peek behind the curtain into our process to help you better understand how we think about and plan for the future of our business.

Stratasan’s co-founder and CTO, Brian Dailey, introduced Good Strategy/Bad Strategy: The Difference and Why it Matters by Richard Rumelt to our executive leadership team (ELT)* in late 2017After reading and discussing it as a group, we decided to implement this methodology to our strategic planning process. Starting this process so late in the year though meant our 2018 strategy was not completed until the year had already begun. This limited how effective our 2018 planning could be, but we still recognized that we’d landed on a good process. This year, we were motivated to start earlier and are already seeing positive synergy around our 2019 strategies as a result.

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Tags: strategic planning, annual planning, growth planning, strategic growth planning

[Infographic] The Startling Effects of the Opioid Epidemic

Posted by Dave Sellers on Oct 30, 2018 10:16:46 PM

Statistics and Trends for Healthcare Providers: What to Know and How to Help

By Dave Sellers

What is the U.S. Opioid Epidemic?
(as defined by the U.S. Department of Health and Human Services)

In the late 1990s, pharmaceutical companies reassured the medical community that patients would not become addicted to opioid pain relievers and healthcare providers began to prescribe them at greater rates. Increased prescription of opioid medications led to widespread misuse of both prescription and non-prescription opioids before it became clear that these medications could indeed be highly addictive. In 2017, the U.S. Department of Health and Human Services declared the opioid crisis to be a public health emergency.

Our infographic shares statistics and trends resulting from this crisis and is based on <our all-payer claims data(APCD), highlighting the time period of Q3 2015 to Q2 2018. Many of these trends are both startling and very concerning. For instance, during this nearly three year time frame:

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Tags: infographic, data visualization, data analytics

Top 3 Reasons People Don’t Visit the Doctor

Posted by Daniel Dreaden on Oct 23, 2018 10:31:25 PM

How to Combat the Trends and Get Patients the Care they Need

By Daniel Dreaden

Research shows that regular check-ins with a primary care provider can lead to early detection of major healthcare concerns. It can also keep chronic problems like diabetes, asthma, and congestive heart failure from turning into emergencies and costly hospital stays. So why then does a 2015 Zocdoc survey show that Americans across the board—especially Millennials—are dropping out of healthcare? These stats may surprise you:

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Tags: healthcare trends, healthcare market data, healthcare news, site location, site selection

4 Ways to Identify Service Line Opportunities

Posted by Sara Handa on Oct 16, 2018 10:27:46 PM

Drive Growth and Provide Quality Care to the Right Patients

By Sara Handa

Hospitals have long used service line development to provide easily accessible, quality care to well-defined patient populations. While vital to growth, these development efforts can be risky and often require significant time and financial investment. In order to minimize risk and expand your service offerings more effectively, hospitals need reliable, data-based intelligence to guide their efforts.

In this post, we consider four ways to identify pockets of unmet demand and consider how to add new facilities in these areas that will ultimately grow your market share and meet patient needs. We’ll highlight some common mistakes providers often make and discuss how to get a more detailed understanding of your patient population so you can focus on the right service line growth opportunities.

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Tags: service line growth, service area growth, hospital service area, service area, healthcare service line, healthcare service area, hospital growth, growth planning

Does Your Organization Really Value Physician Relations? A SHSMD 2018 Session Recap

Posted by Stephanie Johnson on Oct 10, 2018 1:27:10 PM

How to Gain Leadership Trust, Support, and Collaboration

By Stephanie Johnson

Many healthcare organizations have a physician relations effort, but the value that c-suite leaders place on this effort can vary significantly. Leading programs establish a system for how to communicate the right information and demonstrate the right value to their leaders.

This session, titled Does Your Organization Really Value Physician Relations? Was led by Kriss Barlow, Principal of Barlow/McCarthy, and Mitzi Kent, Vice President of Strategic Growth and Provider Recruitment/Relations for Lifepoint Health. It had the following key learning objectives:

  • Understand the need for aligning program goals with the organization’s strategic goals
  • Clearly describe the must haves for demonstrating value to the internal stakeholders
  • Create a plan that details the steps to achieve a stronger value with internal leaders
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Tags: shsmd18, SHSMD, physician relations

SHSMD 2018 Session Summary: An Agile Strategic Planning Process Inviting Diverse Team Participation, Coalition Building, and Open Collaboration

Posted by Lee Ann Lambdin on Oct 10, 2018 8:51:37 AM

The Huggins Hospital Strategic Planning Success Story

By Monika O’Clair, Huggins Hospital VP of Strategy and Community Relations and Lee Ann Lambdin, Stratasan SVP Healthcare Strategy

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Tags: shsmd18, SHSMD

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