Key Takeaways from the Innov8rs Conference
By Stephanie Johnson, Hank Neuhoff, and Morgan Atkins
We understand how difficult it is to keep pace with developing technologies, changing care trends, and evolving patient needs. Yet we also recognize how paramount change is to progress. We strive to be trailblazers in the healthcare space, developing innovative tools and services that address our clients' growth goals. In an effort to support our own continuous improvement and inform how we can more effectively support our clients, a group of us traveled to Miami to attend the 2019 Innov8rs conference.
Reduce Friction and Promote Teamwork
By Carly Farlow and Chris Graffagnino
As mentioned in a previous post, our team at Stratasan strives to be trailblazers in the healthcare space, developing innovative tools and services that address our clients' growth goals. The best way we can effectively lead our clients and provide value is by innovative thinking that challenges the status quo. And the only way to be innovative and develop products and services that truly make an impact is through cross-department collaboration—uniting the best thinking from every team.
Effectively Leverage Your Data for Maximum Growth Insights
By Angelo Vibar, Tony Camarata and Dave Sellers
Are you asking the wrong questions of the right data; or the right questions of the wrong data? Most healthcare strategic planners understand the value of using data for informed decision making, but many don’t know how to effectively use data—or when to acquire new data—to find the answers they need.
When looking to assess market share or performance, you may feel the datasets you already have access to will provide the answers you need. But what if you don’t have the right data to answer these particular questions? Using the wrong data, you may miss important segments of your population in your analysis and risk using out-of-date or inconsistent data. A new data set all together may be needed to properly address the issues at hand.
There is also great value in being able to trust your data so you can be confident in your decision making. As hospital leaders face mounting financial and operational challenges, it’s critical to have tools that can consolidate and visualize healthcare market data—offering a source of common truth—and speed up the data analysis process. A source of common truth can unify departments around growth goals, metrics, and reliable market intelligence.
all-payer claims data
Identify How Stratasan’s Software Can Most Effectively Meet Your Needs
Is your team equipped with the right tools to analyze data and execute your strategic plan? Do you have access to the expertise you need when looking to identify growth opportunities? Take this short quiz and identify which tools and services can improve your team alignment and promote strategic thinking.
With this quiz you'll receive:
- Immediate feedback about which of Stratasan's software and services are the right fit for your needs
- Answers about where to turn for improved data intelligence
- Insights about how to more effectively align your team and see growth results
healthcare strategic planning,
hospital strategic planning
Successfully Execute Your Strategic Planning Initiatives
By Megan Reeves
If you’re like many Americans, you made a few New Year’s Resolutions last month [I’m drinking more water this year, for what it’s worth] and you’re likely still trying to hold onto them. The struggle to keep our resolutions is very real. In fact, 80% of resolutions don’t make it past the second week of February.
With this reality in mind, it may be time to consider a different proposition. Instead of making resolutions, what if, instead we set goals? Goals are much more actionable and specific — which is what makes them more effective — whereas resolutions tend to be broad and vague. The argument for goal setting has its place in our personal life and is entirely transferrable to the work arena as well. Specifically, for hospitals and health systems who have a strategic plan in place for 2019, goal setting will be a vital part of your success.
Execute Your CHNA and Improve Community Health
By Lee Ann Lambdin
One sentence in the Federal Register requirement for CHNAs (page 19, section 6, paragraph E) calls for “a description of the resources potentially available to address the significant health needs identified through the CHNA.” While this one line may seem innocuous at face value, after 9 years of performing CHNAs, I’ve seen this one little sentence take on significant importance in improving the health of communities.
Initially, this requirement was seen as just that, a requirement. However, communities are now seeing how little cross-communication of community resources takes place and how critical this communication is to providing valuable health resources to their residents. Hospitals and communities are beginning to use the Community Asset Inventory as an online catalog for community members who need access to practical, helpful health resources.
Community Health Needs Assessment,
How to Grow and Stay Relevant in the Evolving Healthcare Space
By Morgan Atkins and Daniel Dreaden
It has been predicted that 2019 will be marked by many changes in the healthcare industry. The progression towards more cost effective and convenient healthcare will continue to motivate mergers and acquisitions that will disrupt the status quo and alter the way consumers interface with this industry.
"In overwhelming numbers, consumers are willing to abandon old [healthcare] models for more efficient, convenient care… We are seeing this go far beyond flu shots." Ceci Connolly, managing director of PwC's Health Research Institute, said during a webinar on the study.
The shifting dynamics of healthcare will continue to drive providers of all sizes to remain flexible and open to new possibilities. Here are four ways hospitals can embrace these changes, stay competitive, and see growth in 2019.
healthcare market share,
healthcare mergers and acquisitions
A Look At the Healthiest and Unhealthiest ZIPs in the US
By Gavin Chance
As we begin a new year, health and wellness are top of mind for many. Americans everywhere are setting New Year’s resolutions to amend bad habits and to lead a healthier, happier lifestyle in 2019.
It can be beneficial to understand the current state of our health as we collectively look to the future and make plans for improvement. This infographic shares statistics and trends about our health as a country, focusing on the following information from 2018:
The average amount spent on health
The average number of visits to the doctor
The number of cigarettes smoked
The average amount spent on prescription drugs
We hope it’s been an incredible year of growth and learning through Stratasan's Strategic Growth blog series. We’ve learned how to apply the principles of “good strategy” to our annual planning, outlined how to achieve organizational alignment, and discussed how to thrive as an independent hospital in challenging healthcare times.
As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2018. These posts received the most hits and seemed to provide the most helpful growth guidance to you, our readers. If you’re traveling over the holidays or just enjoying some downtime before the new year begins, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.
healthcare strategic growth,
healthcare service area,
Optimize UX and Marketing Automation for Improved Patient Engagement
By Carly Farlow and Jennifer Keller
Today’s digital savvy healthcare patients know how to do their research when it comes to finding the right care. They are combing the internet for everything from all-natural cold remedies to patient reviews on their local hospital. They are looking for providers and hospitals who can address their unique needs and are willing to commute longer distances, if they must, to get the best care available.
In order to attract the right patients though an optimized online experience, healthcare marketing must continually evolve alongside patients and keep pace with the latest digital marketing trends. A digital marketing strategy can be the key to reaching new prospects in a way that will convert them to satisfied patients. The strategy we use here at Stratasan, and one we highly recommend, is the methodology known as inbound marketing.