Healthcare Strategic Growth Blog

Ashley Graham

Ashley Graham
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Your Market Share is Increasing - So What?

Posted by Ashley Graham on Mar 21, 2017 11:36:26 AM

Why It’s Critical to Analyze Multiple Market Factors For True Growth Insight

By Ashley Graham

Imagine this scenario: You’re a strategic planner for a healthcare organization, and you discover that your facility has gained market share in your service area. Excited, you put the trended market share into a colorful graph and show it to your executive team.

“Great! So what?

On the surface, this may seem like an odd question. Increased market share is desirable, right?

Well, probably, but by asking ourselves “so what,” we can see that more than just trended market share is needed to provide true strategic value.

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Tags: healthcare, healthcare data, Market Share, healthcare analytics partner, healthcare market share, market share growth, healthcare market data

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