How Tanner Health Has Found Success Through Advanced Market Segmentation
By Kelly Meigs and Drake Jarman
Stratasan's Drake Jarman and Kelly Meigs of Tanner Health System led a breakfast session on “How to Create Planning and Marketing Initiatives Based on Real-Time Intelligence” at this year's GSHMPR Annual Conference. Attendees learned how, by geocoding internal patient data to the block group level, Tanner Health System can assess growth plans in real-time and pivot execution strategies as needed.
Download the slides from their presentation, here.
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Tags:
hosptial marketing,
targeted marketing,
marketing roi,
healthcare marketing,
data-driven decisions,
micro-target marketing,
success story
Year One in Review—A Highlight Reel of Launch Pathway’s Best Content
By Drake Jarman and Sean Conway
It’s been exactly one year since we debuted Launch Pathway on the Stratasan blog. With that anniversary in mind, we saw an opportunity to highlight some of our best content and insights from this first year. Additionally, we’ve created a video which summarizes Launch Pathway’s features and benefits, with a high level explanation of how this tool can revolutionize your strategic planning efforts.
Watch the video here.
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Tags:
launch pathway,
reflections,
data visualization,
video
By Drake Jarman
Tonight is the last night of SHSMD Connections 2017 and you won’t see your conference friends for a year. What better way to end things on a high note than by taking the karaoke stage at the Block Party at Universal Studios City Walk?
Based in Nashville, TN, often referred to as “Music City,” we at Stratasan love our karaoke. While we may not be nearly as talented as our neighbors in “the biz,” we never miss an opportunity to channel our inner Taylor Swift.
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Tags:
healthcare,
SHSMD,
shsmd17,
healthcare conference,
conference,
meetings,
healthcare meetings,
nightlife,
orlando,
karaoke
The planning, strategy, and execution of a strategic growth plan can be daunting for any size healthcare organization. Most healthcare groups need assistance from one or more outside partners for various aspects of the process. Your choice in partner(s) is a big one and is not something to jump into hastily: contracts can make up a significant portion of your budget and onboarding is long and time-consuming.
Before you get started, it’s important to know what qualifies a vendor as a good strategic growth partner for your specific needs. We’ve compiled a list of the five most important qualities you should look for and think about when pursuing a vendor partnership:
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Tags:
analytics partner,
Blog,
data analytics,
growth partnership,
health care,
healthcare,
healthcare analytics partner,
healthcare strategic growth,
partner,
strategic growth plan,
strategic planning
SHSMD Connections 2016 was held in Chicago from September 11-14. As we introduced in our previous post, the Society of Healthcare Strategy & Market Development (SHSMD) Connections is a tremendous opportunity to network with an estimated 1,400+ healthcare marketing, public relations and communications, and strategic planning professionals while taking in more than four hours of keynote sessions and choosing from 60 sessions and eight targeted learning tracks.
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2016,
Blog,
conference,
events,
health care,
healthcare,
healthcare conference,
SHSMD,
shsmd16,
strategic growth,
training
Lessons Learned with Leadership Health Care
This past week I attended the Nashville Health Care Council’s Leadership Health Care Delegation in Washington D.C. We heard from members of Congress, administration officials, capitol hill staff, and national thought leaders as they discussed key health care policy issues, federal health care spending priorities, and reform implementation. Below are my top three takeaways from the trip.
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Tags:
Blog,
congress,
data,
government,
health care,
healthcare,
interoperability,
nashville,
washington,
healthcare news
