Healthcare Strategic Growth Blog

Forrest Rich

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Hospital, Meet Your Community. Community, Meet Your Hospital.

Posted by Forrest Rich on Jun 25, 2019 12:32:00 PM

How to See the Greatest Impact from Your CHNA

By Forrest Rich

A Community Health Needs Assessment (CHNA) will allow you to assess the health and needs of your community and create a coalition to address those needs. Required by law for non-profits, it’s a practice that can benefit a hospital or health system of any size or tax standing. A CHNA can dramatically further publicity and marketing initiatives, while simultaneously improving community health. 

Consider these benefits; by executing a CHNA you will:

  • Understand the demographics of your population
  • Examine the psychographics and spending habits of your community 
  • Learn the values and viewpoints of the residents in your service area and what unmet health needs they have
  • Collaborate with community stakeholders to prioritize solutions
  • Integrate a Market Research Analysis and align your CHNA with your strategic plan
  • Meet IRS requirements (for not-for-profit hospitals)
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Tags: chna, community health, Community Health Needs Assessment, community outreach

Seven Ways to Get the Most Out of Your CHNA

Posted by Forrest Rich on Nov 22, 2016 3:07:23 PM

Performing a Community Health Needs Assessment (CHNA) is more than just a practice required by law for certain hospitals. When executed well, it can also dramatically further publicity and marketing initiatives, supporting your annual planning process and enhancing the execution of your strategic growth goals.

CHNAs provide so much beneficial information that one of the nation’s largest for-profit hospitals has brought on Stratasan to execute 17 CHNAs on their behalf. These CHNAs will benefit their community outreach and population health initiatives.

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Tags: Blog, chna, strategic growth, strategic planning, community health, health care, healthcare, healthcare planning, hospital planning, marketing, Population Health Management, Community Health Needs Assessment, community outreach, health needs, healthcare analytics partner, population health

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