Key Considerations for Proactive Healthcare Planners
By Gavin ChanceA well-defined service area assists with targeted marketing and physician business development efforts. It can also help identify who your true competitors are by service line.
Market transitions and population shifts can alter your service area. These changes can sometimes be subtle, but still come with noteworthy effects. It’s important to pay attention to the signs that indicate change and be ready to reassess your service area definitions when appropriate. In this post, we’ll discuss three important signs to watch for.