Healthcare Strategic Growth Blog

Hank Neuhoff

Recent Posts

Tackle the Same Workload as a Large System, but with Fewer Resources

Posted by Hank Neuhoff on Jun 4, 2019 1:15:02 PM

How Small Hospital Planners and Marketers can Manage Multiple Responsibilities within One Role

By Hank Neuhoff

For planners and marketers at small or independent hospital systems, prioritization can be one of the greatest challenges. Many who have “Marketing” in their title are also responsible for planning and strategy as well, and it’s apparent that this phenomenon is due to one of two things:

  • Strategy has increasingly become a more important function for the hospital or health system so this job was given to the department that made the most sense: marketing.
  • Or, the planning position was eliminated over time and the function was consolidated with the marketing function.

Regardless of why or how things progressed in the way they did, one thing is certain; planners and marketers in these situations must be strategic in their efforts and find ways to accomplish more work with fewer resources. In this post, we’ll offer some tips and suggestions on how this can be done.

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Tags: healthcare planning, hospital planning, planning, healthcare trends, teamwork, prioritization, consolidation

The Top 3 Mistakes Healthcare Analysts Make

Posted by Hank Neuhoff on Jul 24, 2018 3:25:51 PM

What They Are, How to Address Them, and How to Avoid Them

By Hank Neuhoff

Many hospitals and healthcare systems are challenged with having too many analyst needs and too few analysts to complete the work. The massive increase in available healthcare data and our insatiable desire to extract value from that data are both going to continue to grow.

With the increased need for analyst expertise and the shortage of analysts to do the work, we simply cannot afford the cost, time, or trauma of repeating classic analyst missteps. The purpose of this post is to highlight some of the common mistakes analysts make and address how to avoid them.

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Tags: data analysis, data strategy, data analyst, healthcare analyst, data overwhelm

Environmental Assessment Checklist

Posted by Hank Neuhoff on Jun 13, 2018 2:20:40 PM

Validate Your Market Understanding for More Informed Strategic Planning

By Morgan Atkins and Hank Neuhoff

An Environmental Assessment (EA) is an opportunity to validate your market understanding and can serve as an exposition on your market’s climate. EAs provide a comprehensive baseline for planning and can serve as a year-long reference point for measuring the progress and success of your strategic initiatives.

With so many high-priority outcomes connected to your EA findings, it’s important to get these assessments right. This checklist can serve as a handy guide to completing a successful EA. We’ll outline best practices and provide you with a step-by-step process for the best possible results.

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Tags: Blog, strategic growth, health care, healthcare, checklist, environmental assessment, mra, market research analysis

Growth Planning: Track Progress and Measure Success

Posted by Hank Neuhoff on Aug 2, 2017 12:24:03 PM

By Hank Neuhoff

When you’ve invested significant time, capital, and resources in your organization’s growth and expansion, you want to ensure that your efforts are paying off.

You’ve walked through all the right steps for strategic growth planning: you conducted a business and operational analysis, developed a strategic plan, and your team has been executing against it. This planning process can be daunting for any team to manage, but especially so if you are a smaller hospital or one of the many hospital systems trying to maintain a growth mindset in the face of downsizing.

You have now arrived at step 8 of a successful strategic growth process: reviewing your plan’s execution to measure progress. The purpose of this review is to make sure your hard work is paying off and your goals are being achieved.

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Tags: strategic growth, strategic growth planning, strategic planners, strategic planning, data, healthcare, healthcare data, healthcare strategic growth, big data

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