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Jackie DeGroat

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Best Practices: Measuring Physician Relations Success

Posted by Jackie DeGroat on Oct 24, 2017 3:01:22 PM

Why the Right Referral Software is Necessary to Ensure Goals Are Being Met

By Jackie DeGroat and Sean Conway

Hospitals depend heavily on their referring physicians for patient volume and revenue, which is why developing and maintaining relationships with these physicians is so important. Physician Liaisons are the face, voice, eyes, and ears of this demanding effort. Physicians have a lot of options for referrals and this competition puts even more pressure on physician relations teams to effectively manage provider relationships.

Physician relations teams are responsible for strengthening relationships between physicians and their hospital or health system, with the goal of driving more referrals in-network. There are many components that make up a quality physician relations program, such as a strategic sales plan, effective encounters, and meaningful conversations. But to ensure program goals are being met, physician relations teams must track and measure their initiatives so they can successfully identify opportunities for improvement.

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Tags: Physician Pathway, physician referral, physician relations, strategic growth, healthcare data, healthcare marketing, healthcare strategic growth, healthcare strategic planning, marketing, healthcare physician strategy, healthcare data analytics

Takeaways from the Healthcare Marketing and Physician Strategies Summit

Posted by Jackie DeGroat on May 16, 2017 2:09:28 PM

Why Physician Relations is all about Managing Leakage and Keepage

By Jackie DeGroat

This past week, several members of our team attended the 2017 Healthcare Marketing & Physician Strategies Summit in Austin, TX. The Summit is the leading conference for senior-level marketing, strategy, physician relations, sales, and business development executives from hospitals, health systems, academic medical centers, integrated networks, and medical groups.

Attending as sponsors, our group found the experience to be a rewarding mix of networking with peers and gleaning best practices from specialists in various arenas of the healthcare industry. My greatest takeaways came from discussions on physician relations and strategy and below you will find an overview of what I found to be most helpful.

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Tags: physician liaison, Physician Pathway, physician recruitment, healthcare, healthcare data, physician liaision, healthcare analytics partner, healthcare physician strategy, physician outreach strategy, healthcare market data

Tracking Physician Referrals: Why Lengthy Wait Times for Specialist Referrals Should Affect Your Strategy

Posted by Jackie DeGroat on Jan 9, 2017 10:29:19 PM

When patients require specialty care, a primary care physician (PCP), referred to as a “gatekeeper” in the healthcare industry, decides what specialist to refer the patient to. More often than not, patients must wait weeks, sometimes months, before being seen by a specialist. Lengthy wait times create frustration for both PCP’s and patients, worrying the delay will worsen the patient’s condition. 

These lengthy wait times canand shouldalso drastically affect your physician referral strategy. Tracking physician-to-physician referrals over too short a time period will give you a limited and likely incomplete view of where the physicians in your area are receiving and sending their patients.

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Tags: Blog, physician liaison, physician referral, physician referral tool, physician relations, health care, healthcare, healthcare strategy, healthcare physician strategy, physician outreach strategy

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