Healthcare Strategic Growth Blog

Become Your Own Best Advocate with Trackable, Data-Based Reporting

By Jennifer Keller

As with any area in business, marketers and strategic planners must be able to prove the value of their work to leadership. Yet with their reputation as a cost center, these teams feel more pressure to demonstrate positive financial impact. Essentially, marketers and planners must be adept at marketing their own achievements if they want to gain approval for new initiatives and see their budgets grow year over year. This is particularly true in healthcare, where budgets are tightening and facing closer scrutiny.

In this post, we’ll discuss tools and strategies that healthcare marketers and planners can employ to show they are valuable contributors to growth. We’ll also cover some real-world examples of teams facing common challenges finding success, proving their worth, and driving growth. Let’s dig into two key ways to make your team indispensable.

Tags: healthcare marketing, healthcare strategic planning, hospital strategic planning, marketing, marketing roi, hosptial marketing

How to Foster a Data-Focused Culture

By Jennifer Keller

Gist Healthcare provides a weekly newsletter called the Weekly Gist.  A popular read in our office, we find it to be informative and useful for staying on top of the latest healthcare news.  In this newsletter, they distill the latest healthcare news, trends, and conversations with industry leaders into actionable guidance for CEOs and senior executives.

A recent excerpt from Gist caught our attention. The CMO of a regional health system shared that: “his personal efforts to champion greater performance transparency and tracking of key clinical metrics made a big difference in [his] system’s impressive results in elevating physician performance.” He went on to emphasize that “getting the doctors addicted to data” was a critical element of his system’s success.

Tags: data analysis, data analytics, data-driven decisions, healthcare data, healthcare data analytics, storyboards

We hope it’s been an incredible year of growth and learning through Stratasan's Strategic Growth blog series. We’ve learned how to apply the principles of “good strategy” to our annual planning, outlined how to achieve organizational alignment, and discussed how to thrive as an independent hospital in challenging healthcare times.

As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2018. These posts received the most hits and seemed to provide the most helpful growth guidance to you, our readers. If you’re traveling over the holidays or just enjoying some downtime before the new year begins, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.

 

Tags: Blog, physician relations, strategic growth, health care, healthcare, healthcare marketing, healthcare strategic growth, marketing, software, healthcare service area, physician recrutiment, service area, 2018

We hope it’s been a wonderful year of growth and learning through Stratasan's Strategic Growth blog series. As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2017. These posts received the most hits and seemed to provide the most helpful strategic growth guidance to you, our readers.

If you’re traveling over the holidays, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.

 

Tags: Blog, physician relations, strategic growth, health care, healthcare, healthcare marketing, healthcare strategic growth, marketing, software, healthcare service area, physician recrutiment, service area, 2017

Find Inspiration from these Forward-Thinking Marketing Teams

By Jennifer Keller

With so many avenues to interact with patients and prospective patients online, hospitals and health systems are finding new and creative ways to connect every day. In this post, find inspiration from four health systems making impressive and forward-thinking strides in their marketing programs. Each hospital has employed notable marketing, and particularly social media, strategies in an effort to engage their community.

Tags: content marketing, healthcare marketing, marketing, social media, hosptial marketing

We hope it’s been a wonderful year of growth and learning through Stratasan's Strategic Growth blog series. As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2016. These posts received the most hits and seemed to provide the most helpful strategic growth guidance to you, our readers.

If you’re traveling over the holidays, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.

Tags: Blog, physician relations, strategic growth, 2016, demographics, health care, healthcare, healthcare marketing, healthcare strategic growth, marketing, healthcare customer, healthcare patient, healthcare service area, marketing roi, patient population, physician recrutiment, service area

 Are you looking to improve your community relationships while positively impacting the health of the population in your service area?

If so,  you don’t want to miss this recorded webinar session!

Tags: Blog, chna, strategic growth, strategic planning, community health, health care, healthcare, healthcare strategic growth, healthcare strategy, webinar, population health

Mass marketing, shotgun marketing, spray and pray marketing—call it what you like, but if your marketing strategy can be described in any of these ways, you’re likely wasting valuable money, creating marketing programs with no trackable ROI, alienating large patient groups, and missing opportunities to connect with your preferred population.

Shotgun marketing can be defined as an attempt to raise awareness about a product or service to a large, non-specific group of people, rather than advertising to a specific demographic. There’s a chance that your marketing could hit the right population group, but there’s no guarantee. Not to mention that if you do, there’s likely to be a lot of waste. With this approach, there is no data-based assurance that you’re aiming for patients who actually need the service your hospital is offering.

Tags: Blog, strategic growth, health care, healthcare, healthcare marketing, healthcare strategic growth, hospital strategic growth, marketing, marketing research, service line growth, targeted marketing

It’s no secret that the way consumers interact with the healthcare industry is undergoing an unprecedented change. One of the many new realities for hospitals and healthcare systems is the importance of a positive and active social media presence. Tech-savvy consumers are increasingly aware of the power they hold to influence hospital behavior through social sharing. The online world opens the door for positive or negative expression about a healthcare experience.

 

Tags: Blog, health care, healthcare, healthcare strategy, marketing, social, social media, social outreach

 

The healthcare marketing landscape has changed in many ways over the past few years. Perhaps the biggest change is that the healthcare consumer is more empowered now than ever before. With an increasing amount of information about healthcare services and providers at their fingertips, consumers are making more educated decisions about how they seek the care they need. To stay competitive, your marketing mix has to evolve.

 

Here are 5 tips on how to make better use of your healthcare marketing budget:

Tags: Blog, advertising, content marketing, healthcare, healthcare marketing, healthcare strategy, marketing, mobile advertising, social media