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Lee Ann Lambdin

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12 Productivity Tips for Busy Healthcare Professionals

Posted by Lee Ann Lambdin on Jan 2, 2018 4:09:00 PM

Time is everything.

Regardless of the size of your organization or your position, it’s a reality in healthcare today that your job will require you to wear many hats and to work smarter, not harder. You may find yourself responsible for multiple departments or teams in several different locations. Maybe your organization has experienced a merger and you are now involved in marketing, business development, and strategic planning. Whatever the case may be, it’s critical now more than ever that you master the skills of productivity and time management, finding resourceful ways to be more effective with your limited time.

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Tags: Blog, strategic planning, health care, healthcare, healthcare professional, productivity, time management

True or False: Patients Go to The Hospital Closest to Them

Posted by Lee Ann Lambdin on Nov 14, 2017 9:35:19 PM

Overcome Market Share Myths and Kickstart Growth

By Lee Ann Lambdin

It is true that patients will go to the hospital closest to them IF all other factors are equal.  But the reality is — all other factors are typically not equal. This is why hospitals must focus on distance, along with several other factors, when they work toward driving growth.

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Tags: hospital strategic growth, hospital strategic planning, hospital strategy, Hospital growth plan, hospital service area, hospital volume, hospital growth

3 Things Healthcare Strategic Planners Need to STOP Doing, ASAP!

Posted by Lee Ann Lambdin on Oct 31, 2017 3:27:38 PM

By Lee Ann Lambdin

As a healthcare strategic planner, your time is both limited and valuable. Planning departments are shrinking with the evolution of decision support departments. Strategic planners and marketers alike are facing a new reality that requires them to do more with less. Many who have planning and strategy in their title are responsible for marketing as well. This is due to one of two things:

  • Either there was never a planning position at all or strategy has increasingly become a more important function for the hospital or health system so this job was given to the department that made the most sense: marketing.
  • Or, the planning position was eliminated over time and the function was consolidated with the marketing function. This is often the case in small systems and independent hospitals, where one person is faced with juggling multiple roles.
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Tags: strategic planners, data analysis, growth planning, healthcare planning, healthcare strategic planning, Hospital growth plan

SHSMD 2017 Session Summary: Successful Implementation of your Ambulatory Strategic Plan

Posted by Lee Ann Lambdin on Sep 29, 2017 4:48:03 PM

By Lee Ann Lambdin

In 2013, Centura Health was a four-hospital system in the Denver area on the verge of becoming irrelevant in their market. Solely hospital-centric and expecting people to come to them, they had no ambulatory presence. In search of some fresh ideas and guidance on how to implement change, they engaged Health System Advisors to increase their ambulatory services in the market.

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Tags: conference, healthcare conference, healthcare strategic growth, healthcare strategic planning, SHSMD, shsmd17, exhibit booth, Ambulatory

The Best Exhibit Booths at SHSMD 2017

Posted by Lee Ann Lambdin on Sep 26, 2017 2:27:01 PM

By Lee Ann Lambdin

While there is definitely a focus on education at SHSMD Connections 2017, this conference also presents an opening for more than 100 companies from across the country to connect with knowledgeable healthcare professionals and discuss opportunities for partnership. For companies looking to gain visibility, establish vital relationships, and position their products and services in front of healthcare strategy leaders, SHSMD is known as the place make it happen.

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Tags: conference, healthcare conference, SHSMD, shsmd17, exhibit booth

Make the Most of SHSMD 2017: 5 Tips to Maximize Your Time

Posted by Lee Ann Lambdin on Sep 19, 2017 10:28:06 PM

By Lee Ann Lambdin

The Society of Healthcare Strategy & Market Development (SHSMD) annual conference is the biggest healthcare strategy conference nationwide. As stated on their website, it is “the premier conference for healthcare marketing, public relations and communications, and strategic planning professionals.” Headed into its 21st year, SHSMD Connections 2017 is taking place September 24 - 27 in Orlando, FL.

With an estimated 1,400+ healthcare marketing, public relations and communications, and strategic planning professionals on-site, 60 sessions to choose from, 8 targeted learning tracks, and more than 4 hours worth of keynote sessions, this conference can easily be an enriching experience for attendees, but it can also feel like you’re drinking from a firehose.

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Tags: strategic growth, strategic growth planning, conference, healthcare, healthcare conference, healthcare strategic growth, SHSMD, analytics partner, service area growth, shsmd17

8 Steps to Successful Strategic Growth Planning

Posted by Lee Ann Lambdin on Sep 6, 2017 4:08:15 PM

By Lee Ann Lambdin

Strategic growth planning is a useful process for guiding the future of all types of organizations, especially hospitals and healthcare systems.

If your organization is seeking to grow but doesn’t have a strategic growth plan in place, it’s time to start doing the valuable work necessary to create one.

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Tags: strategic growth, strategic growth planning, healthcare, healthcare strategic growth, analytics partner, service area growth

How to Achieve Maximum Patient Retention

Posted by Lee Ann Lambdin on Aug 29, 2017 9:11:53 PM

Why Patient Loss is More than a Calculation of Supply and Demand

By Lee Ann Lambdin and Jackie DeGroat

As you read in a previous blog, a Community Physician and Provider Demand Analysis is essentially a math problemdetermine supply, determine demand, and subtract. Your facility’s growth or decline in market share is closely tied to the physicians who are available in your service area. If you don’t have the right number of physicians to support the number of patients in your service area, they will likely go elsewhere to receive care.

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Tags: physician liaison, physician recruitment, physician tool, healthcare strategic growth, healthcare strategic planning, healthcare strategy, physician liaision, healthcare physician strategy, physician outreach strategy, healthcare data analytics, patient loss, physician retention

Avoid the Consequences of a CHNA Failure

Posted by Lee Ann Lambdin on Aug 18, 2017 2:40:11 PM

Stay IRS Compliant and Improve the Health of Your Community

By Lee Ann Lambdin

The August 17th issue of Becker’s Hospital CFO Report details how the IRS has revoked an unnamed hospital’s tax exempt status for failing to conduct a community health needs assessment (CHNA), adopt an implementation strategy, and make it widely available to the public. This punishment is beyond the standard $50,000 excise tax penalty typically issued for failure to meet the CHNA requirements. The article states the IRS referred to "egregious failures when reviewed in the context of [section] 501(r)."

When asked why they failed to fulfill the CHNA expectations, officials at the small rural hospital said they lacked the staffing to comply with 501(r) requirements. While this is the first revocation of tax exempt status that I’m aware of, I know that having your tax exempt status revoked can financially devastate a hospital.  

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Tags: chna, community health, healthcare, Community Health Needs Assessment

How-To Guide: Defining Your Service Area

Posted by Lee Ann Lambdin on Aug 15, 2017 3:11:27 PM

By Lee Ann Lambdin and Jason Haley

Refining Your Process for Better Marketing ROI and Growth Planning Success

The first step in any planning or marketing endeavor for a healthcare organization is service area definition. Before demographics or market share can be run, an appropriate service area must be applied.

There is no one-size-fits-all way to define a service area. In fact, there are several ways to do it. Which one is best? The answer is, it depends.  Defining a service area is both art and science.    In our years of working with healthcare strategists, marketers, and planners , we’ve   found that most organizations define their service areas incorrectly, often defining   them larger than th ey should.  
 
 
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Tags: strategic growth, strategic growth planning, healthcare, healthcare strategic growth, analytics partner, healthcare service area, service area growth, data analyst, healthcare analyst

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