Healthcare Strategic Growth Blog

Lee Ann Lambdin

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How to Thrive as an Independent Hospital in Challenging Healthcare Times

Posted by Lee Ann Lambdin on Jul 10, 2018 3:14:38 PM

Why the Benefits of Being Independent Can Outweigh Systemization

By Lee Ann Lambdin

Independent hospitals face undeniable challenges in today’s stressful, competitive healthcare environment. The estimated 1,609 independent hospitals in the U.S. must go at it alone in the world of declining reimbursement, increasing expenses, declining inpatient volume, new competition, and provider shortages. Consider these stats:

In the face of these challenges, a 2011 to 2015 Definitive Healthcare analysis identified a concerning trend: only 143 out of around 1,450 independent hospitals could be classified as “high-performing,” based on a median operating margin of at least four percent.

The benefits of systemization are well touted: increased efficiency, lower costs, increased quality, economies of scale, increased access to capital, greater talent and intellectual resources, increased leverage with payers resulting in increased reimbursement. However, there is debate around how recent megamergers will fail, and on March 16, 2016, Paul B. Ginsberg, lauded economist, testified before the California Senate Committee on Health on fostering competition in consolidated markets and stated, “The research literature on hospital mergers is now substantial and shows that mergers lead to higher prices, although without any measured impact on quality.” In light of his testimony, we want to consider how stand-alone hospitals can succeed in today’s difficult healthcare environment. Being an independent hospital has advantages, and those must be used as the basis of short- and long-term strategic planning for success.

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Tags: healthcare strategic growth, strategic growth plan, hospital growth, independent hospital, community hospital, rural hospital

How-To Guide: Defining Your Service Area

Posted by Lee Ann Lambdin on Jul 3, 2018 12:00:00 PM

By Lee Ann Lambdin and Jason Haley

Refining Your Process for Better Marketing ROI and Growth Planning Success

The first step in any planning or marketing endeavor for a healthcare organization is service area definition. Before demographics or market share can be run, an appropriate service area must be applied.

There is no one-size-fits-all way to define a service area. In fact, there are several ways to do it. Which one is best? The answer is, it depends.  Defining a service area is both art and science.   In our years of working with healthcare strategists, marketers, and planners , we’ve   found that most organizations define their service areas incorrectly, often defining   them larger than th ey should.  
 
 
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Tags: strategic growth, strategic growth planning, healthcare, healthcare strategic growth, analytics partner, healthcare service area, service area growth, data analyst, healthcare analyst

Best Practices in Physician Relations

Posted by Lee Ann Lambdin on Jun 11, 2018 10:41:00 AM

Interviews with: Mitzi Kent and Dustie Maguire

Get an insider look at the organization of a successful physician relations program as shared in this interview with Stratasan and LifePoint Health. Learn about the goals and responsibilities, hiring and leadership, relationship building techniques, intelligence and information, and compliance needed to run a thriving and effective team.

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Tags: Blog, physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, physician tool, strategic growth, strategic positioning, data, health, health care, health strategy, health system, healthcare, healthcare strategy, hospital, hospital strategy, hospitals, medicare, pathways, Physicians, referrals

Quiz: How Strong is Your Strategic Planning Process?

Posted by Lee Ann Lambdin on Feb 27, 2018 3:20:00 PM

Does your hospital have a good strategic planning process in place? How frequently is the plan updated and does it impact your day-to-day work and growth planning? Take this short quiz and find out how your team is doing with strategic planning!

With this quiz, you'll receive:

  • Immediate feedback as to how good your team is at strategic planning
  • Tips and best practices for improving your strategic planning process
  • Insights about the value of strategic planning to meet growth, quality, service, and physician relations goals
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Tags: strategic planning, healthcare strategic planning, hospital strategic planning

A Template for Strategic Growth Planning

Posted by Lee Ann Lambdin on Feb 9, 2018 10:44:28 AM

By Lee Ann Lambdin and Monika O’Clair

Huggins Hospital: A Planning Success Story

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In 2017, Huggins Hospital had a fairly new leadership team and an outdated strategic plan. Given the ever-changing healthcare environment, their plan needed to be updated to reflect the new landscape.

Huggins realized it would be valuable to bring in an outside partnersomeone who could bring a fresh perspective and innovative ideasto guide them through the process. They were looking for a nimble planning process and techniques for seeking meaningful, diverse input into the strategic plan—all of which they found in their partnership with Stratasan.

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Tags: strategic growth, strategic growth planning, healthcare, healthcare strategic growth, service area growth, data analyst, healthcare analyst, success story

Recognize the Impact of Your Growth Strategies in Real Time

Posted by Lee Ann Lambdin on Jan 17, 2018 10:49:16 AM

By Lee Ann LambdinTaylor Smith, and Jackie DeGroat

Why It’s Critical for Measuring Progress, Driving Growth, and Meeting Goals

A Playbook for Independent Hospitals and Small Health Systems

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Most marketing, strategic planning, and physician relations teams recognize the value of tracking the ROI of their outreach efforts, but it's challenging to do. This is especially true for independent hospitals and small health systems.

But for these smaller healthcare providers, it's especially important that they strategize and track success in tandem, because they don't have the money or bandwidth to duplicate efforts, nor the support of a corporate office or hospital support center.

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Tags: strategic growth, strategic growth planning, healthcare, healthcare strategic growth, analytics partner, healthcare service area, service area growth, data analyst, healthcare analyst

12 Productivity Tips for Busy Healthcare Professionals

Posted by Lee Ann Lambdin on Jan 2, 2018 4:09:00 PM

Time is everything.

Regardless of the size of your organization or your position, it’s a reality in healthcare today that your job will require you to wear many hats and to work smarter, not harder. You may find yourself responsible for multiple departments or teams in several different locations. Maybe your organization has experienced a merger and you are now involved in marketing, business development, and strategic planning. Whatever the case may be, it’s critical now more than ever that you master the skills of productivity and time management, finding resourceful ways to be more effective with your limited time.

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Tags: Blog, strategic planning, health care, healthcare, healthcare professional, productivity, time management

True or False: Patients Go to The Hospital Closest to Them

Posted by Lee Ann Lambdin on Nov 14, 2017 9:35:19 PM

Overcome Market Share Myths and Kickstart Growth

By Lee Ann Lambdin

It is true that patients will go to the hospital closest to them IF all other factors are equal.  But the reality is — all other factors are typically not equal. Here’s what we’ve found to be true when it comes to driving hospital volume:

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Tags: hospital strategic growth, hospital strategic planning, hospital strategy, Hospital growth plan, hospital service area, hospital volume, hospital growth

3 Things Healthcare Strategic Planners Need to STOP Doing, ASAP!

Posted by Lee Ann Lambdin on Oct 31, 2017 3:27:38 PM

By Lee Ann Lambdin

As a healthcare strategic planner, your time is both limited and valuable. Planning departments are shrinking with the evolution of decision support departments. Strategic planners and marketers alike are facing a new reality that requires them to do more with less. Many who have planning and strategy in their title are responsible for marketing as well. This is due to one of two things:

  • Either there was never a planning position at all or strategy has increasingly become a more important function for the hospital or health system so this job was given to the department that made the most sense: marketing.
  • Or, the planning position was eliminated over time and the function was consolidated with the marketing function. This is often the case in small systems and independent hospitals, where one person is faced with juggling multiple roles.
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Tags: strategic planners, data analysis, growth planning, healthcare planning, healthcare strategic planning, Hospital growth plan

SHSMD 2017 Session Summary: Successful Implementation of your Ambulatory Strategic Plan

Posted by Lee Ann Lambdin on Sep 29, 2017 4:48:03 PM

By Lee Ann Lambdin

In 2013, Centura Health was a four-hospital system in the Denver area on the verge of becoming irrelevant in their market. Solely hospital-centric and expecting people to come to them, they had no ambulatory presence. In search of some fresh ideas and guidance on how to implement change, they engaged Health System Advisors to increase their ambulatory services in the market.

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Tags: conference, healthcare conference, healthcare strategic growth, healthcare strategic planning, SHSMD, shsmd17, exhibit booth, Ambulatory

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