Healthcare Strategic Growth Blog

Lee Ann Lambdin

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Make the Most of SHSMD 2019: 5 Tips to Maximize Your Time

Posted by Lee Ann Lambdin on Sep 4, 2019 9:25:00 AM

By Lee Ann Lambdin

The Society of Healthcare Strategy & Market Development (SHSMD) annual conference is the biggest healthcare strategy conference nationwide. With the goal of “composing the future of health care strategy,” it’s a must-attend event for healthcare marketing, communications, business development, and strategic planning professionals. Headed into its 23rd year, SHSMD Connections 2019 is taking place September 8 - 11 in our hometown, Nashville, TN.

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Tags: SHSMD, shsmd19

How To Survive and Thrive in an Age of Mergers and Acquisitions

Posted by Lee Ann Lambdin on Jul 31, 2019 10:16:26 AM

Practical Guidance for Marketers and Planners Trying to Navigate Change

By Lee Ann Lambdin

Healthcare mergers and acquisitions across the US continue at a rapid pace. According to Becker's Hospital Review, about $2.35 trillion in deals occurred globally [in 2018], up 57 percent compared to the same period last year. “Whether it’s hospitals buying up independent medical practices, hospital systems swallowing one another, or insurance companies merging with pharmacy chains, the prevailing attitude now is that bigger is better,” Medical Economics.

Gist Healthcare recently shared this graphic, which highlights how consolidated the hospital sector has become. Gist’s graphic displays how health systems account for more than 90 percent of all discharges in the US, with the largest 11 systems accounting for a quarter of discharges, and the largest 67 accounting for half. 

How can healthcare strategic planners and marketers stay focused, yet flexible, during these times of consolidation and change? This post provides practical tips for how to deal with the inevitable challenges that will come during an integration. Key elements include: 

  • Uniting separate strategies
  • Managing and merging multiple brands
  • Using your influence to affect change
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Tags: healthcare mergers and acquisitions, alignment, team work, collaboration, Cross-department collaboration, teamwork, communication

Pairing the Right Questions with the Right Data

Posted by Lee Ann Lambdin on Feb 19, 2019 8:43:09 PM

Effectively Leverage Your Data for Maximum Growth Insights

By Lee Ann Lambdin, Kola Omotade, Tony Camarata

Are you asking the wrong questions of the right data; or the right questions of the wrong data? Most healthcare strategic planners understand the value of using data for informed decision making, but many don’t know how to effectively use data—or when to acquire new data—to find the answers they need.

When looking to assess market share or performance, you may feel the datasets you already have access to will provide the answers you need. But what if you don’t have the right data to answer these particular questions? Using the wrong data, you may miss important segments of your population in your analysis and risk using out-of-date or inconsistent data. A new data set all together may be needed to properly address the issues at hand.

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Tags: data analysis, healthcare data, state data, cms data, all-payer claims data

The Newfound Value of the Community Asset Inventory

Posted by Lee Ann Lambdin on Jan 21, 2019 9:57:01 PM

Execute Your CHNA and Improve Community Health

By Lee Ann Lambdin

One sentence in the Federal Register requirement for CHNAs (page 19, section 6, paragraph E) calls for “a description of the resources potentially available to address the significant health needs identified through the CHNA.” While this one line may seem innocuous at face value, after 9 years of performing CHNAs, I’ve seen this one little sentence take on significant importance in improving the health of communities.

Initially, this requirement was seen as just that, a requirement. However, communities are now seeing how little cross-communication of community resources takes place and how critical this communication is to providing valuable health resources to their residents. Hospitals and communities are beginning to use the Community Asset Inventory as an online catalog for community members who need access to practical, helpful health resources.

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Tags: chna, community health, Community Health Needs Assessment, community outreach

SHSMD 2018 Session Summary: An Agile Strategic Planning Process Inviting Diverse Team Participation, Coalition Building, and Open Collaboration

Posted by Lee Ann Lambdin on Oct 10, 2018 8:51:37 AM

The Huggins Hospital Strategic Planning Success Story

By Monika O’Clair, Huggins Hospital VP of Strategy and Community Relations and Lee Ann Lambdin, Stratasan SVP Healthcare Strategy

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Tags: SHSMD, shsmd18

How to Thrive as an Independent Hospital in Challenging Healthcare Times

Posted by Lee Ann Lambdin on Jul 10, 2018 3:14:38 PM

Why the Benefits of Being Independent Can Outweigh Systemization

By Lee Ann Lambdin

Independent hospitals face undeniable challenges in today’s stressful, competitive healthcare environment. The estimated 1,609 independent hospitals in the U.S. must go at it alone in the world of declining reimbursement, increasing expenses, declining inpatient volume, new competition, and provider shortages. Consider these stats:

In the face of these challenges, a 2011 to 2015 Definitive Healthcare analysis identified a concerning trend: only 143 out of around 1,450 independent hospitals could be classified as “high-performing,” based on a median operating margin of at least four percent.

The benefits of systemization are well touted: increased efficiency, lower costs, increased quality, economies of scale, increased access to capital, greater talent and intellectual resources, increased leverage with payers resulting in increased reimbursement. However, there is debate around how recent megamergers will fail, and on March 16, 2016, Paul B. Ginsberg, lauded economist, testified before the California Senate Committee on Health on fostering competition in consolidated markets and stated, “The research literature on hospital mergers is now substantial and shows that mergers lead to higher prices, although without any measured impact on quality.” In light of his testimony, we want to consider how stand-alone hospitals can succeed in today’s difficult healthcare environment. Being an independent hospital has advantages, and those must be used as the basis of short- and long-term strategic planning for success.

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Tags: healthcare strategic growth, strategic growth plan, hospital growth, independent hospital, community hospital, rural hospital

How-To Guide: Defining Your Service Area

Posted by Lee Ann Lambdin on Jul 3, 2018 12:00:00 PM

By Lee Ann Lambdin and Jason Haley

Refining Your Process for Better Marketing ROI and Growth Planning Success

The first step in any planning or marketing endeavor for a healthcare organization is service area definition. Before demographics or market share can be run, an appropriate service area must be applied.

There is no one-size-fits-all way to define a service area. In fact, there are several ways to do it. Which one is best? The answer is, it depends.  Defining a service area is both art and science.   In our years of working with healthcare strategists, marketers, and planners , we’ve   found that most organizations define their service areas incorrectly, often defining   them larger than th ey should.  
 
 
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Tags: strategic growth, strategic growth planning, healthcare, healthcare strategic growth, analytics partner, healthcare service area, service area growth, data analyst, healthcare analyst

Best Practices in Physician Relations

Posted by Lee Ann Lambdin on Jun 11, 2018 10:41:00 AM

Interviews with: Mitzi Kent and Dustie Maguire

Get an insider look at the organization of a successful physician relations program as shared in this interview with Stratasan and LifePoint Health. Learn about the goals and responsibilities, hiring and leadership, relationship building techniques, intelligence and information, and compliance needed to run a thriving and effective team.

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Tags: Blog, physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, physician tool, strategic growth, strategic positioning, data, health, health care, health strategy, health system, healthcare, healthcare strategy, hospital, hospital strategy, hospitals, medicare, pathways, Physicians, referrals

Quiz: How Strong is Your Strategic Planning Process?

Posted by Lee Ann Lambdin on Feb 27, 2018 3:20:00 PM

Does your hospital have a good strategic planning process in place? How frequently is the plan updated and does it impact your day-to-day work and growth planning? Take this short quiz and find out how your team is doing with strategic planning!

With this quiz, you'll receive:

  • Immediate feedback as to how good your team is at strategic planning
  • Tips and best practices for improving your strategic planning process
  • Insights about the value of strategic planning to meet growth, quality, service, and physician relations goals
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Tags: strategic planning, healthcare strategic planning, hospital strategic planning

A Template for Strategic Growth Planning

Posted by Lee Ann Lambdin on Feb 9, 2018 10:44:28 AM

By Lee Ann Lambdin and Monika O’Clair

Huggins Hospital: A Planning Success Story

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In 2017, Huggins Hospital had a fairly new leadership team and an outdated strategic plan. Given the ever-changing healthcare environment, their plan needed to be updated to reflect the new landscape.

Huggins realized it would be valuable to bring in an outside partnersomeone who could bring a fresh perspective and innovative ideasto guide them through the process. They were looking for a nimble planning process and techniques for seeking meaningful, diverse input into the strategic plan—all of which they found in their partnership with Stratasan.

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Tags: strategic growth, strategic growth planning, healthcare, healthcare strategic growth, service area growth, data analyst, healthcare analyst, success story

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