Healthcare Strategic Growth Blog

Lee Ann Lambdin

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Automate Your Busy Work and Make Time for Strategic Thinking

Posted by Lee Ann Lambdin on Jun 16, 2020 9:44:30 PM

Uncovering Opportunities to Increase Productivity

By Lee Ann Lambdin and Morgan Atkins

Especially in times of crisis when demands are filing in from every direction, looking for opportunities to increase productivity through automation is key. Teams must find ways to work smarter, not harder, as the saying goes. 

Today, hospitals are stretched thin by so many varying concerns. Fewer elective surgeries and increased financial pressures. The need to remain vigilant regarding COVID-19. The demand to manage strategic operations with a reduced staff as many have been furloughed. Across the board, the stress of working in the healthcare industry is at an all-time high. 

Automation can help teams keep up. Further, it can make time for more meaningful work—including strategic growth planning and preparation of the future. In this post, we’ll discuss how to activate automation and trigger a shift to more wisdom-focused work.

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Top Methodologies for Determining Physician Need

Posted by Lee Ann Lambdin on Mar 3, 2020 3:48:58 PM

Recruit and Retain the Right Physicians for Your Market

By Lee Ann Lambdin

It’s well documented that there will be a continued shortage of physicians in the U.S. in the years to come. The Association of American Medical Colleges cites that there will be a deficit of between 61,700 and 94,700 physicians by 2025.1 This knowledge highlights the need for hospitals to regularly conduct a community physician and provider demand analysis to continue to meet the needs of their community, grow service lines, and recruit the physicians they need. In this post, we’ll discuss the best way to do this analysis—the different methodologies used and our recommended process.

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Tags: physician needs analysis, physician strategy, physician demand analysis

All Patients are Customers, But Not All Customers are Patients

Posted by Lee Ann Lambdin on Nov 12, 2019 8:14:04 PM

Why a Shift in Terminology is Needed for More Effective Strategic Growth

By Lee Ann Lambdin

The title of this post is inspired by a quote from Dr. John Boornazian, Medical Director for Huggins Hospital. I worked with him and others at Huggins to develop their strategic plan in just six months. During their planning process, the team wrestled with how to describe the people they served—were they customers or patients? The executive team at Huggins was comfortable with the word customer, but the staff wanted to use the term patient. 

In the end, it was Dr. Boornazian who persuaded the staff to use the word customer, a word he had previously detested. His change of heart occurred when he came to terms with the new reality of patient choice and mobility. If a patient determines that better quality or service can be obtained elsewhere, they will travel past your hospital to a provider they deem more worthy of their loyalty. In today’s healthcare world, patients expect to be treated with a certain level of customer service, and a shift in mindset is needed to meet these new patient expectations.

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Tags: happy customer, healthcare customer, healthcare patient, patient experience, customer experience

Make the Most of SHSMD 2019: 5 Tips to Maximize Your Time

Posted by Lee Ann Lambdin on Sep 4, 2019 9:25:00 AM

By Lee Ann Lambdin

The Society of Healthcare Strategy & Market Development (SHSMD) annual conference is the biggest healthcare strategy conference nationwide. With the goal of “composing the future of health care strategy,” it’s a must-attend event for healthcare marketing, communications, business development, and strategic planning professionals. Headed into its 23rd year, SHSMD Connections 2019 is taking place September 8 - 11 in our hometown, Nashville, TN.

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Tags: SHSMD, shsmd19

How To Survive and Thrive in an Age of Mergers and Acquisitions

Posted by Lee Ann Lambdin on Jul 31, 2019 10:16:26 AM

Practical Guidance for Marketers and Planners Trying to Navigate Change

By Lee Ann Lambdin

Healthcare mergers and acquisitions across the US continue at a rapid pace. According to Becker's Hospital Review, about $2.35 trillion in deals occurred globally [in 2018], up 57 percent compared to the same period last year. “Whether it’s hospitals buying up independent medical practices, hospital systems swallowing one another, or insurance companies merging with pharmacy chains, the prevailing attitude now is that bigger is better,” Medical Economics.

Gist Healthcare recently shared this graphic, which highlights how consolidated the hospital sector has become. Gist’s graphic displays how health systems account for more than 90 percent of all discharges in the US, with the largest 11 systems accounting for a quarter of discharges, and the largest 67 accounting for half. 

How can healthcare strategic planners and marketers stay focused, yet flexible, during these times of consolidation and change? This post provides practical tips for how to deal with the inevitable challenges that will come during an integration. Key elements include: 

  • Uniting separate strategies
  • Managing and merging multiple brands
  • Using your influence to affect change
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Tags: healthcare mergers and acquisitions, alignment, team work, collaboration, Cross-department collaboration, teamwork, communication

Pairing the Right Questions with the Right Data

Posted by Lee Ann Lambdin on Feb 19, 2019 8:43:09 PM

Effectively Leverage Your Data for Maximum Growth Insights

By Lee Ann Lambdin, Kola Omotade, Tony Camarata

Are you asking the wrong questions of the right data; or the right questions of the wrong data? Most healthcare strategic planners understand the value of using data for informed decision making, but many don’t know how to effectively use data—or when to acquire new data—to find the answers they need.

When looking to assess market share or performance, you may feel the datasets you already have access to will provide the answers you need. But what if you don’t have the right data to answer these particular questions? Using the wrong data, you may miss important segments of your population in your analysis and risk using out-of-date or inconsistent data. A new data set all together may be needed to properly address the issues at hand.

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Tags: data analysis, healthcare data, state data, cms data, all-payer claims data

The Newfound Value of the Community Asset Inventory

Posted by Lee Ann Lambdin on Jan 21, 2019 9:57:01 PM

Execute Your CHNA and Improve Community Health

By Lee Ann Lambdin

One sentence in the Federal Register requirement for CHNAs (page 19, section 6, paragraph E) calls for “a description of the resources potentially available to address the significant health needs identified through the CHNA.” While this one line may seem innocuous at face value, after 9 years of performing CHNAs, I’ve seen this one little sentence take on significant importance in improving the health of communities.

Initially, this requirement was seen as just that, a requirement. However, communities are now seeing how little cross-communication of community resources takes place and how critical this communication is to providing valuable health resources to their residents. Hospitals and communities are beginning to use the Community Asset Inventory as an online catalog for community members who need access to practical, helpful health resources.

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Tags: chna, community health, Community Health Needs Assessment, community outreach

SHSMD 2018 Session Summary: An Agile Strategic Planning Process Inviting Diverse Team Participation, Coalition Building, and Open Collaboration

Posted by Lee Ann Lambdin on Oct 10, 2018 8:51:37 AM

The Huggins Hospital Strategic Planning Success Story

By Monika O’Clair, Huggins Hospital VP of Strategy and Community Relations and Lee Ann Lambdin, Stratasan SVP Healthcare Strategy

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Tags: SHSMD, shsmd18

How to Thrive as an Independent Hospital in Challenging Healthcare Times

Posted by Lee Ann Lambdin on Jul 10, 2018 3:14:38 PM

Why the Benefits of Being Independent Can Outweigh Systemization

By Lee Ann Lambdin

Independent hospitals face undeniable challenges in today’s stressful, competitive healthcare environment. The estimated 1,609 independent hospitals in the U.S. must go at it alone in the world of declining reimbursement, increasing expenses, declining inpatient volume, new competition, and provider shortages. Consider these stats:

In the face of these challenges, a 2011 to 2015 Definitive Healthcare analysis identified a concerning trend: only 143 out of around 1,450 independent hospitals could be classified as “high-performing,” based on a median operating margin of at least four percent.

The benefits of systemization are well touted: increased efficiency, lower costs, increased quality, economies of scale, increased access to capital, greater talent and intellectual resources, increased leverage with payers resulting in increased reimbursement. However, there is debate around how recent megamergers will fail, and on March 16, 2016, Paul B. Ginsberg, lauded economist, testified before the California Senate Committee on Health on fostering competition in consolidated markets and stated, “The research literature on hospital mergers is now substantial and shows that mergers lead to higher prices, although without any measured impact on quality.” In light of his testimony, we want to consider how stand-alone hospitals can succeed in today’s difficult healthcare environment. Being an independent hospital has advantages, and those must be used as the basis of short- and long-term strategic planning for success.

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Tags: healthcare strategic growth, strategic growth plan, hospital growth, independent hospital, community hospital, rural hospital

How-To Guide: Defining Your Service Area

Posted by Lee Ann Lambdin on Jul 3, 2018 12:00:00 PM

By Lee Ann Lambdin and Jason Haley

Refining Your Process for Better Marketing ROI and Growth Planning Success

The first step in any planning or marketing endeavor for a healthcare organization is service area definition. Before demographics or market share can be run, an appropriate service area must be applied.

There is no one-size-fits-all way to define a service area. In fact, there are several ways to do it. Which one is best? The answer is, it depends.  Defining a service area is both art and science.   In our years of working with healthcare strategists, marketers, and planners , we’ve   found that most organizations define their service areas incorrectly, often defining   them larger than th ey should.  
 
 
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Tags: strategic growth, strategic growth planning, healthcare, healthcare strategic growth, analytics partner, healthcare service area, service area growth, data analyst, healthcare analyst

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