Healthcare Strategic Growth Blog

Morgan Atkins

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5 Keys to Successful Hospital Expansion

Posted by Morgan Atkins on Jul 16, 2019 3:05:31 PM

Expertly Navigate the Complexity of New Site Placements 

By Morgan Atkins

A complex process that requires financial scrutiny and thorough planning, new site placements are an opportunity to extend service offerings, create new jobs for the community, and improve your hospital’s bottom line. But the fiscal commitment tied to expansion can give many leaders pause. Is it possible to be sure that your new placement is in the right location and effectively meet the needs of the community? How can you be certain it will succeed? In this post, we’ll give you the tools you need to answer these questions and expand your health system with confidence.

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5 Tips for Better Brainstorming

Posted by Morgan Atkins on Feb 13, 2018 5:56:31 PM

By Morgan Atkins

Within healthcare organizations, teams are now a fundamental unit of organization. One study, published in The Harvard Business Review, found that ‘‘the time spent by managers and employees in collaborative activities has ballooned by 50 percent or more’’ over the last two decades and that more than three-quarters of an employee’s day is spent communicating with colleagues at many companies.

With the emphasis on teamwork, it’s important for the practices of these teams to be thoughtfully considered. Particularly, the common and important team effort of brainstorming new ideas together. “Studies show that people working in teams tend to achieve better results and report higher job satisfaction.” The New York Times Magazine reports. Knowing that, we wanted to discuss how brainstorming can be an effective team experience.

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Tags: strategic growth planning, strategic planning, growth planning, team, strategic growth plan, growth mindset, brainstorming

Fostering Innovation: Creating a Workplace Culture Open to Change

Posted by Morgan Atkins on Jan 9, 2018 3:19:16 PM

Practical Tips for Maintaining a Growth Mindset in your Organization

By Morgan Atkins

Stratasan understands how paramount change is to progress. We strive to be trailblazers in the healthcare space, developing innovative tools and services that address our clients' growth goals. The best way we can effectively lead our clients and provide value is by innovative thinking that challenges the status quo. Our goal is to empower our customers with the strategies that will equip them to more effectively face a challenging and ever-evolving healthcare industry.

At the heart of innovation is the ability to reframe your perspective. Henry Ford once said "If I had asked people what they wanted, they would have said faster horses." Often, the question itself limits what you think the possibilities are. If you have an open mind about the possibilities, you maximize your chances of building effective and unexpected solutions.

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Tags: strategic growth planning, strategic planning, strategy, growth, growth planning, healthcare strategy, working smarter, healthcare growth, healthcare trends, leadership, change, healthcare leadership, development, core values, hospital growth

SHSMD 2017 Session Summary: Facilitation Bootcamp for Healthcare Strategists

Posted by Morgan Atkins on Sep 24, 2017 7:20:49 AM

By Morgan Atkins

No surprise for a conference with a primary focus on education, SHSMD Connections 2017 kicked off with a couple of day-long intensive sessions. These focused learning programs are designed specifically to develop key skills identified in SHSMD’s Bridging Worlds: The Future Role of the Healthcare Strategist.

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Tags: strategic growth, conference, healthcare, healthcare conference, healthcare strategic growth, SHSMD, shsmd17, healthcare meetings, meetings

Pro Tips for Presenting Market Data Visualization to Any Audience

Posted by Morgan Atkins on Feb 28, 2017 4:33:20 PM

By Morgan Atkins

In the healthcare industry, marketing professionals and strategic growth planners are tasked with the important job of creating stories out of datathe art of visualization. You must take rows upon rows of data and transform it into an easily digestible formata skill that when executed properly, is extremely valuable. Anyone can create a bar graph, but the ability to create visualizations that are meaningful and insightful is an art form. 

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Tags: data visualization, data, health data

5 Key Considerations for Hospital Service Area Growth

Posted by Morgan Atkins on Oct 25, 2016 12:14:30 PM

The pressure to compete and expand market share is at an all-time high for hospitals and health systems. Providers in many markets are feeling the impact of reduced patient payments, competitor maneuvers, and new market entrants. Looking for new opportunities for service area growth, hospitals and health systems often rely on their instincts, local knowledge, or attempt to draw guidance from raw market data. Too often, these tactics lead to frustrating endsgrowth plans that prove unsuccessful and year-end budget frustration.

 

New, trackable strategies must be enacted for the growth and change that is needed. Consideration of these five key areas will allow your hospital or health system to identify the best potential opportunities within a service area and guide your team toward more productive growth strategy and planning.

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Tags: Blog, strategic planning, demonstration, health care, healthcare, Market Share, market share, healthcare market share, healthcare service area, market share growth, service area growth

Demographics: Key Considerations When Placing Urgent and Primary Care Clinics

Posted by Morgan Atkins on Oct 3, 2016 6:30:20 PM

By Morgan Atkins

With so much competition for patients among healthcare providers, picking a convenient, attractive spot for your new facility is crucial. As covered in an earlier post, we’ve considered six key factors for the successful placement of a new primary care or urgent care clinic. In this post, we’ll take a deeper look at the sixth consideration on that list: demographics. 

If you’re not targeting the right demographic, all other considerations are essentially irrelevant. To look at it another way, all five of the other considerations are dependent upon demographics. It doesn’t matter how good parking is if the patients you're hoping to attract won’t come to that area. If your proposed clinic doesn’t have any competition, that could be because your competition is right in the heart of your target demographic while your location is outside the viable radius (or perhaps it’s the other way around).

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Tags: Blog, strategic planning, health care, healthcare, hospital location, medical care, medical clinic, medical needs, primary care, primary care clinics, site placements, urgent care, urgent care clinics

6 Considerations for New Urgent and Primary Care Clinics

Posted by Morgan Atkins on Aug 2, 2016 2:46:50 PM

Strategic Planning and Site Placements

Picking the right location is a critical challenge for any hospital or health system looking to grow strategically through a new site placement. Coffee shops provide a simple, yet appropriate, illustration. You have likely seen a hip, new coffee shop that serves great drinks close their doors after six months because it was in the wrong geographic location and couldn’t generate enough business. Perhaps visitors didn’t bother going because it was too far “off the beaten path.” Or there was always a line of cars waiting to turn into the parking lot so everyone who visited ended up frustrated or late to their final destination because of the congestion (and thus, never returned). Either way, you hopefully see the point: whether it’s coffee or medical care, people tend to make purchase decisions based off of location and convenience.

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Tags: Blog, strategic planning, health care, healthcare, hospital location, medical care, medical clinic, medical needs, primary care, primary care clinics, site placements, urgent care, urgent care clinics

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