Healthcare Strategic Growth Blog

Brian Dailey

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Founder's Perspective: Cultivating a Culture of Partnership

Posted by Brian Dailey on Nov 19, 2019 8:40:12 PM

Understanding, Trust, and Transparency are Three Keys to Success

By Brian Dailey

I recently finished David McCullough's "The Path Between The Seas," an overview of the planning and construction of the Panama Canal. The scale of the human effort put into this project is incomprehensible, but there is much to be learned from it about leadership, organizational alignment, and the importance of communication.

One way to think about alignment and communication is partnership. In the lead up to the construction of the canal, William Gorgas was sent to Panama to deal with the problem of malaria and yellow fever. At the turn of the 20th century, many were still skeptical of the connection between these diseases and mosquitoes. When Gorgas tried to advocate for resources to reduce the mosquito population, he was constantly met with resistance and skepticism. Even though it was his job to reduce the tropical diseases that ravaged the canal worker population, he was unable to do so because his peers viewed him as a challenge to be overcome, not a partner in the construction of the canal.

The first Chief Engineer of the canal, John Wallace, saw Gorgas as an annoyance. As an engineer, he was concentrating on "making the dirt fly" and did not consider Gorgas's medical background to be helpful with this effort. It wasn't until John Stevens became Chief Engineer that Gorgas was taken seriously. Stevens viewed Gorgas as a partner in a humanitarian effort. Once Gorgas was given the requested resources he was able to quickly eliminate cases of yellow fever.

Partnership—among individuals, departments, and other organizations—is pivotal to the success of any venture, whether it's placing a new outpatient clinic or connecting the Pacific to the Atlantic over fifty miles of mosquito-infested jungle. So how do we cultivate partnerships?

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Tags: alignment, leadership, healthcare leadership, founder's reflections

Data-Driven Marketing: A SHSMD 2018 Recap

Posted by Brian Dailey on Oct 9, 2018 6:27:39 AM

Measure Effectiveness and Communicate Value to Your Organization

By Brian Dailey

One of the great things about attending the Society of Healthcare Strategy & Market Development (SHSMD) annual conference is talking directly with our customers. If one were to build a Venn diagram of SHSMD attendees and Stratasan clientele, the circles would very nearly overlap.

A common thread I've heard in these conversations is that proving the value of planning and marketing to the rest of the business can be very difficult. Businesses want to see a very clear return on investment, and it's on marketing and planning departments to not only do their jobs, but also communicate the value of their jobs to the rest of the organization. This is especially true as the industry continues to do more with less (as has been very succinctly described in SHSMD's "Bridging Worlds.")

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Tags: strategic growth planning, healthcare marketing, SHSMD, shsmd18

[Infographic] Making Meetings Better

Posted by Brian Dailey on Apr 24, 2018 10:35:11 PM

Respect meetings. Your time is valuable.

By Brian Dailey , Haley Devlin , Rebecca Groner , and Louis Joseph

We all would appreciate more effective, productive meetings that lead to happier, more productive teams. Especially as companies grow, managing how often and why meetings are booked is critical, as the tendency can be for the number of meetings to spike alongside the number of employees.

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Tags: core values, healthcare meetings, meetings, employee experience, customer experience

Founder's Perspective: 3 Ways Our Company Culture Ensures “We’ll Figure It Out”

Posted by Brian Dailey on Jan 23, 2018 8:37:08 PM
By Brian Dailey

“We’ll figure it out.”

This is a phrase that has oft been uttered in the conference rooms and offices at Strasasan. Healthcare as an industry may have an image of being old and staid, but as we have discovered, there are new opportunities every day for creative solutions to shine. We have relied heavily on our team’s creativity and innovation (well described in another blog post by Morgan Atkins) to develop new tools and products to serve our customers.

Hence, in the last quarter of 2017, we recognized that this phrase is an important part of our company culture, making it one of our core values.

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Tags: growth, leadership, core values, founder's reflections, reflections, growth mindset

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