Healthcare Strategic Growth Blog

Brian Dailey

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Data-Driven Marketing: A SHSMD 2018 Recap

Posted by Brian Dailey on Oct 9, 2018 6:27:39 AM

Measure Effectiveness and Communicate Value to Your Organization

By Brian Dailey

One of the great things about attending the Society of Healthcare Strategy & Market Development (SHSMD) annual conference is talking directly with our customers. If one were to build a Venn diagram of SHSMD attendees and Stratasan clientele, the circles would very nearly overlap.

A common thread I've heard in these conversations is that proving the value of planning and marketing to the rest of the business can be very difficult. Businesses want to see a very clear return on investment, and it's on marketing and planning departments to not only do their jobs, but also communicate the value of their jobs to the rest of the organization. This is especially true as the industry continues to do more with less (as has been very succinctly described in SHSMD's "Bridging Worlds.")

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Tags: shsmd18, SHSMD, healthcare marketing, strategic growth planning

[Infographic] Making Meetings Better

Posted by Brian Dailey on Apr 24, 2018 10:35:11 PM

Respect meetings. Your time is valuable.

By Brian Dailey , Haley Devlin , Rebecca Groner , and Louis Joseph

We all would appreciate more effective, productive meetings that lead to happier, more productive teams. Especially as companies grow, managing how often and why meetings are booked is critical, as the tendency can be for the number of meetings to spike alongside the number of employees.

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Tags: healthcare meetings, meetings, core values, customer experience, employee experience

Founder's Perspective: 3 Ways Our Company Culture Ensures “We’ll Figure It Out”

Posted by Brian Dailey on Jan 23, 2018 8:37:08 PM
By Brian Dailey

“We’ll figure it out.”

This is a phrase that has oft been uttered in the conference rooms and offices at Strasasan. Healthcare as an industry may have an image of being old and staid, but as we have discovered, there are new opportunities every day for creative solutions to shine. We have relied heavily on our team’s creativity and innovation (well described in another blog post by Morgan Atkins) to develop new tools and products to serve our customers.

Hence, in the last quarter of 2017, we recognized that this phrase is an important part of our company culture, making it one of our core values.

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Tags: leadership, growth, reflections, founder's reflections, growth mindset, core values

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