Why Healthcare Marketing is Worth the Investment
By Taylor Burke
Healthcare marketing is often overlooked. Since healthcare is a service we all need, it’s often placed into a lackluster stereotype in which it’s assumed either no or very dry marketing tactics will work to win-over new patients.
But that stereotype is inaccurate for a couple of reasons. First, because healthcare is interesting. It’s about science, personal relationships, and self-care—all incredibly powerful topics. Second, despite the need for healthcare, not every provider is guaranteed patients.
The industry is expected to see massive growth in the coming decade, healthcare startups are booming and taking up market, and our most powerful consumer group, millennials, are less likely than any other generation to visit the doctor. With these factors at play, it’s critical that healthcare providers make intelligent marketing decisions that will help them stand out. The content is there, it’s what you do with it that counts. Here are seven marketing tactics healthcare providers should test out in the coming year to ensure continued patient growth and retention.