Healthcare Strategic Growth Blog

The Stratasan Team

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Hospital Service Area: Local Facilities

Posted by The Stratasan Team on Nov 7, 2014 3:48:40 PM

The technology team at Stratasan is on a never-ending mission to make Canvas a better tool for healthcare market researchers, hospital strategists, and other users. Often we release incremental improvements that are pushed out with little fanfare.

So this is a quick note to make sure you don't miss ne of the recent updates.

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Tags: GIS, service area

Stratasan: An Intern Experience - Chelsea Derer

Posted by The Stratasan Team on Aug 27, 2014 12:27:04 PM

 

Chelsea Derer, Vanderbilt Senior and Stratasan Intern (2014)

I am a senior at Vanderbilt University and recently finished a summer internship at Stratasan. In my time there I learned an incredible amount and am so appreciative of the opportunity I had to work at a wonderful company with amazing people. Advice I received prior to my internship was extremely helpful in making it such a great experience for me. After reflecting on my time at Stratasan, I’ve developed this list of my top 6 pieces of advice for interns.

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Tags: Blog

For-Profit Hospital's Medicare Top 100 DRGs - Analyst Study

Posted by The Stratasan Team on Jun 12, 2014 6:54:29 PM

A security analyst recently released a report entitled Hospital Market Share Gains and Losses Medicare Top 100 DRGs on June 10, 2014.  CMS recently released the top 100 DRGs for Medicare beneficiaries. The analyst makes several interesting assumptions and/or conclusions from the data.

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Tags: data, healthcare trends

Medicare Provider Utilization and Payment Data: Physician and Other Suppliers

Posted by The Stratasan Team on Apr 22, 2014 10:02:39 AM

Last week when CMS released the public data set, the Medicare Provider Utilization and Payment Data: Physician and Other Supplier Public Use File (PUPD for short), most of the articles primarily focused on the top ten physicians with the highest charges.  The focus was on sensationalism and in general missed the main point of this data.

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Tags: data, health data

Hospital Market Share: ZIP Code or County?

Posted by The Stratasan Team on Apr 18, 2014 2:16:28 PM

Do you calculate your hospital market share by ZIP Code or by County? Come to find out even if your answer is 'by county'; you are likely using ZIP Codes.

When patients register at a hospital, physician's office, surgery center or outpatient imaging center, their address is provided with ZIP code, not county.  Many state data programs crosswalk the ZIP Codes to counties in order to create an additional view into the data.

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Tags: Market Share, market share

94% of Social Media Users Agree to Share Health Data

Posted by The Stratasan Team on Feb 4, 2014 11:50:23 AM

An interesting discussion paper was recently released by IOM’s Evidence Communication Innovation Collaborative. Below are the key findings listed in the paper and a link to download the full paper.

How will survey results like these affect HIPAA guidelines? Is the patient's opinion taken into consideration in policy? Should there be an "opt-in" function at the individual level

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Tags: Blog, ACA, healthcare data, Healthcare Market Research, Marketplace, Population Health Management

Introducing: Hospital Market Share Dominance Maps

Posted by The Stratasan Team on Jan 4, 2014 9:45:58 AM

We are constantly searching for new, effective ways to present intelligence from data. In order to accomplish this, the Stratasan team uses tables, charts, graphs and maps instead of raw data tables alone. Pairing these visual tools with raw data increases the efficacy of our products and adds a necessary element of excitement to the black and white world of data for our customers. The most common requests we fulfill are those around market share. This report specifically benefits from converting the data into visuals. Our goal is to present market share data in a way that clearly displays a hospital’s (and their competitors') presence in a market. We wanted it to be visually interesting while still providing a useful picture of a market area. So, Stratasan is pleased to introduce the Market Dominance Map.

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Tags: GIS, Mapping, Market Share, market share

What Drives Market Share? Distance Matters!

Posted by The Stratasan Team on Dec 31, 2013 2:58:26 PM

Market share is a measure of breadth of services offered, distance to customers, public perception and physician capacity.  Our hypothesis is, all things being equal; people prefer to go to the closest hospital.  It is the "all things being equal" part where we lose patients.  If patients perceive a difference in quality, lack of service available locally, or lack of availability to schedule an appointment with a physician; they will pass the closest hospital for another.

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Tags: strategic planning, Market Share, market share

Community Health Needs Assessment - Implementation, Monitoring and Evaluation

Posted by The Stratasan Team on Nov 21, 2013 10:00:43 AM

Your Community Health Needs Assessment is complete with lots of community involvement.  Your community has assisted in prioritizing the most important health issues.  Your hospital has selected and prioritized the health issues and goals that it will work on, and has justifications for the issues it will not work on.  There is still one more requirement to be met: an implementation plan with monitoring and evaluation of efforts.  Stratasan suggests creating a Health Issues dashboard containing as much of the following information as possible.

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Tags: chna, Community Health Needs Assessment

Calculating Adjusted Market Share - accounting for services not offered

Posted by The Stratasan Team on Nov 19, 2013 10:52:37 AM

Is 30% market share "good"? 50%? How about 75%?

What should be your target market share?

These are questions that Strategic Planners and Hospital CEOs wrestle with.  With decades of strategic planning expertise, we have gut feelings when we get to know a market what a target should be.  This article outlines both that gut feel and a mathematical model to help select a target.

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Tags: strategic planning, Market Share, healthcare market share, market share growth, Hospital growth plan

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