Healthcare Strategic Growth Blog

The Stratasan Team

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Hospital Service Area: Local Facilities

Posted by The Stratasan Team on Nov 7, 2014 3:48:40 PM

The technology team at Stratasan is on a never-ending mission to make Canvas a better tool for healthcare market researchers, hospital strategists, and other users. Often we release incremental improvements that are pushed out with little fanfare.

So this is a quick note to make sure you don't miss ne of the recent updates.

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Tags: GIS, service area

Stratasan: An Intern Experience - Chelsea Derer

Posted by The Stratasan Team on Aug 27, 2014 12:27:04 PM

 

Chelsea Derer, Vanderbilt Senior and Stratasan Intern (2014)

I am a senior at Vanderbilt University and recently finished a summer internship at Stratasan. In my time there I learned an incredible amount and am so appreciative of the opportunity I had to work at a wonderful company with amazing people. Advice I received prior to my internship was extremely helpful in making it such a great experience for me. After reflecting on my time at Stratasan, I’ve developed this list of my top 6 pieces of advice for interns.

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Tags: Blog

For-Profit Hospital's Medicare Top 100 DRGs - Analyst Study

Posted by The Stratasan Team on Jun 12, 2014 6:54:29 PM

A security analyst recently released a report entitled Hospital Market Share Gains and Losses Medicare Top 100 DRGs on June 10, 2014.  CMS recently released the top 100 DRGs for Medicare beneficiaries. The analyst makes several interesting assumptions and/or conclusions from the data.

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Tags: healthcare trends, data

Medicare Provider Utilization and Payment Data: Physician and Other Suppliers

Posted by The Stratasan Team on Apr 22, 2014 10:02:39 AM

Last week when CMS released the public data set, the Medicare Provider Utilization and Payment Data: Physician and Other Supplier Public Use File (PUPD for short), most of the articles primarily focused on the top ten physicians with the highest charges.  The focus was on sensationalism and in general missed the main point of this data.

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Tags: health data, data

Hospital Market Share: ZIP Code or County?

Posted by The Stratasan Team on Apr 18, 2014 2:16:28 PM

Do you calculate your hospital market share by ZIP Code or by County? Come to find out even if your answer is 'by county'; you are likely using ZIP Codes.

When patients register at a hospital, physician's office, surgery center or outpatient imaging center, their address is provided with ZIP code, not county.  Many state data programs crosswalk the ZIP Codes to counties in order to create an additional view into the data.

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Tags: Market Share, market share

94% of Social Media Users Agree to Share Health Data

Posted by The Stratasan Team on Feb 4, 2014 11:50:23 AM

An interesting discussion paper was recently released by IOM’s Evidence Communication Innovation Collaborative. Below are the key findings listed in the paper and a link to download the full paper.

How will survey results like these affect HIPAA guidelines? Is the patient's opinion taken into consideration in policy? Should there be an "opt-in" function at the individual level

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Tags: ACA, Blog, healthcare data, Healthcare Market Research, Marketplace, Population Health Management

Webinar: Comparative Hospitals

Posted by The Stratasan Team on Feb 3, 2014 12:13:05 PM

Hospital Strategic Planning: Comparative Hospitals
Speaker: Lee Ann Lambdin, VP of Strategic Planning - Stratasan

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Tags: ACA, events, Healthcare Market Research, healthcare strategic planning, hospital strategic planning, hospital strategy, Inpatient Statistics, market share, Marketplace, Population Health Management

Young Invincibles Are No-Show for the Party

Posted by The Stratasan Team on Jan 15, 2014 5:37:17 PM

Based on the HHS's self-reported data on people who actually signed up for the Marketplace, the Young Invincibles (8.8%) did not show up to the party.  Comparing the actual age segments of the population from 2000 to 2012 shows just how quickly our population is aging and straining the Healthcare system already.  The current Marketplace is an inverted pyramid which translates into a very scary fulcrum to keep the balance intact.  The theory of population health management states that if we can get enough young healthy people in the base of the pyramid, it will support the demands of the more senior population.

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Tags: ACA, Age Wave, HiTech Act, Obamacare, Young Invincibles, population health, healthcare trends

Introducing: Hospital Market Share Dominance Maps

Posted by The Stratasan Team on Jan 4, 2014 9:45:58 AM

We are constantly searching for new, effective ways to present intelligence from data. In order to accomplish this, the Stratasan team uses tables, charts, graphs and maps instead of raw data tables alone. Pairing these visual tools with raw data increases the efficacy of our products and adds a necessary element of excitement to the black and white world of data for our customers. The most common requests we fulfill are those around market share. This report specifically benefits from converting the data into visuals. Our goal is to present market share data in a way that clearly displays a hospital’s (and their competitors') presence in a market. We wanted it to be visually interesting while still providing a useful picture of a market area. So, Stratasan is pleased to introduce the Market Dominance Map.

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Tags: GIS, Market Share, Mapping, market share

What Drives Market Share? Distance Matters!

Posted by The Stratasan Team on Dec 31, 2013 2:58:26 PM

Market share is a measure of breadth of services offered, distance to customers, public perception and physician capacity.  Our hypothesis is, all things being equal; people prefer to go to the closest hospital.  It is the "all things being equal" part where we lose patients.  If patients perceive a difference in quality, lack of service available locally, or lack of availability to schedule an appointment with a physician; they will pass the closest hospital for another.

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Tags: market share, strategic planning, Market Share

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