Why It's Time to Reconsider Your Source
Whether it proves to be an opportunity or a curse, one thing is certain; today’s healthcare providers are living in interesting times. With the U.S. healthcare system facing a monumental physician shortage, as millions of new patients flood the market, hospitals and health systems have never had a more urgent need for accurate, actionable intelligence—especially with regard to fostering and maintaining their physician referrals to drive strategic growth as they move into the latter half of 2016, and beyond.
To aid in the process of providing actionable intelligence, Stratasan has broken down some of the most powerful datasets and strategies available—explaining the benefits and caveats associated with each (as well as debunking some misconceptions) in addition to illustrating ways in which they might be better used and supplemented to drive strategic growth.
We’ve outlined our analysis in a white paper, pointing to the various resources and strategies to best leverage data in driving productive physician referral networks.
With a deeper understanding of the various datasets and resources available, hospitals and health systems can gain valuable insights—not only into their physician referral strategies but also their overall competitive landscapes. By harnessing those insights they can, in turn, develop targeted strategies to maximize operational efficacy in their respective markets.