Validate Your Market Understanding for More Informed Strategic Planning
By Morgan Atkins and Hank Neuhoff
An Environmental Assessment (EA) is an opportunity to validate your market understanding and can serve as an exposition on your market’s climate. EAs provide a comprehensive baseline for planning and can serve as a year-long reference point for measuring the progress and success of your strategic initiatives.
With so many high-priority outcomes connected to your EA findings, it’s important to get these assessments right. This checklist can serve as a handy guide to completing a successful EA. We’ll outline best practices and provide you with a step-by-step process for the best possible results.
Download this checklist to learn:
- When and how often your EA should be updated along with what insights your EA should deliver
- Why your EA should be closely aligned with your strategic plan and why your EA frequency should be driven by your goals and strategic initiatives
- How to interpret what your EA delivers so you can use these insights for future planning
