Healthcare Strategic Growth Blog

4 Steps to Cross-Department Collaboration

Posted by Morgan Atkins on Dec 3, 2019 9:30:42 PM

Increase Productivity and Achieve More as a Team

By Morgan Atkins

For teams looking to create more innovative products and services, it’s key to establish an environment that unites the best thinking from every team. Rather than assigning innovation to one department, open the door for anyone to contribute, especially those with direct access to your customers. Then, for these new ideas to come to life, your organization must also embrace strategies that facilitate cross-department collaboration. 

Here are a few key reasons why cross-department project work is so important:

  • Cross-department collaboration fosters a culture of continuous improvement, where employees take ownership of problems and work together to bring about solutions. (KaiNexus) This mentality lessens the opportunity for finger-pointing as everyone is responsible for resolving issues.  
  • New ideas are more likely to be embraced when there are key shareholders throughout the company involved in the decision-making process.
  • Every team interacts with your customers and product offerings in a unique way, so every perspective is valuable. Feedback from various angles allows for all areas of your company to make ongoing improvements and course corrections.

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Founder's Perspective: Cultivating a Culture of Partnership

Posted by Brian Dailey on Nov 19, 2019 8:40:12 PM

Understanding, Trust, and Transparency are Three Keys to Success

By Brian Dailey

I recently finished David McCullough's "The Path Between The Seas," an overview of the planning and construction of the Panama Canal. The scale of the human effort put into this project is incomprehensible, but there is much to be learned from it about leadership, organizational alignment, and the importance of communication.

One way to think about alignment and communication is partnership. In the lead up to the construction of the canal, William Gorgas was sent to Panama to deal with the problem of malaria and yellow fever. At the turn of the 20th century, many were still skeptical of the connection between these diseases and mosquitoes. When Gorgas tried to advocate for resources to reduce the mosquito population, he was constantly met with resistance and skepticism. Even though it was his job to reduce the tropical diseases that ravaged the canal worker population, he was unable to do so because his peers viewed him as a challenge to be overcome, not a partner in the construction of the canal.

The first Chief Engineer of the canal, John Wallace, saw Gorgas as an annoyance. As an engineer, he was concentrating on "making the dirt fly" and did not consider Gorgas's medical background to be helpful with this effort. It wasn't until John Stevens became Chief Engineer that Gorgas was taken seriously. Stevens viewed Gorgas as a partner in a humanitarian effort. Once Gorgas was given the requested resources he was able to quickly eliminate cases of yellow fever.

Partnership—among individuals, departments, and other organizations—is pivotal to the success of any venture, whether it's placing a new outpatient clinic or connecting the Pacific to the Atlantic over fifty miles of mosquito-infested jungle. So how do we cultivate partnerships?

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Tags: alignment, leadership, healthcare leadership, founder's reflections

All Patients are Customers, But Not All Customers are Patients

Posted by Lee Ann Lambdin on Nov 12, 2019 8:14:04 PM

Why a Shift in Terminology is Needed for More Effective Strategic Growth

By Lee Ann Lambdin

The title of this post is inspired by a quote from Dr. John Boornazian, Medical Director for Huggins Hospital. I worked with him and others at Huggins to develop their strategic plan in just six months. During their planning process, the team wrestled with how to describe the people they served—were they customers or patients? The executive team at Huggins was comfortable with the word customer, but the staff wanted to use the term patient. 

In the end, it was Dr. Boornazian who persuaded the staff to use the word customer, a word he had previously detested. His change of heart occurred when he came to terms with the new reality of patient choice and mobility. If a patient determines that better quality or service can be obtained elsewhere, they will travel past your hospital to a provider they deem more worthy of their loyalty. In today’s healthcare world, patients expect to be treated with a certain level of customer service, and a shift in mindset is needed to meet these new patient expectations.

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Tags: happy customer, healthcare customer, healthcare patient, patient experience, customer experience

Encouraging Diversity in Tech for Future Generations

Posted by Lisa French on Nov 5, 2019 8:34:38 PM

Takeaways from Our Partnership with McKissack Middle School

By Stephanie Johnson and Lisa French

The Stratasan team was honored to partner with McKissack Middle School and the Nashville Technology Council (NTC) for a “Traveling Tech Day.” Pictured below are members of the Stratasan team with the McKissack teachers and students who participated.

During their four hour visit with our team, students were able to engage in the following:

  • Office tour and team introductions
  • Improv icebreaker that demonstrated how better products and services are created when we listen to and build upon the ideas of others
  • Exercise in turning ideas into sellable and supportable products
  • Lunch where members of the Stratasan team joined and shared what they do and how they got to where they are

In this post, we’ll share our key learnings and the takeaways that make us hopeful for a more diverse future in tech.

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Tags: intern, tech, technology, diversity, mentor

3 Reasons Hospitals Need Their State Associations (and Vice Versa!)

Posted by Megan Reeves on Oct 23, 2019 1:12:40 PM

Why This Relationship is Critical for the Success of Both Organizations

By Megan Reeves

Most hospital associations identify as the principal advocate for their respective state's hospitals and healthcare systems. While they exist to serve and support, their essential value is sometimes overlooked or taken for granted. In this post, we’ll cover some of the top reasons hospitals need their state associations and how this partnership can be crucial to growth. We’ll also touch on why hospitals are critical to the associations as well. It’s a symbiotic relationship, and its value increases the more each partner invests in the other.

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Tags: healthcare data analytics, Star platform, hospital associations, state associations

How Healthcare Marketing and Planning Teams Can Prove Their Value

Posted by Jennifer Keller on Oct 15, 2019 8:00:57 PM

Become Your Own Best Advocate with Trackable, Data-Based Reporting

By Jennifer Keller

As with any area in business, marketers and strategic planners must be able to prove the value of their work to leadership. Yet with their reputation as a cost center, these teams feel more pressure to demonstrate positive financial impact. Essentially, marketers and planners must be adept at marketing their own achievements if they want to gain approval for new initiatives and see their budgets grow year over year. This is particularly true in healthcare, where budgets are tightening and facing closer scrutiny.

In this post, we’ll discuss tools and strategies that healthcare marketers and planners can employ to show they are valuable contributors to growth. We’ll also cover some real-world examples of teams facing common challenges finding success, proving their worth, and driving growth. Let’s dig into two key ways to make your team indispensable.

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Tags: healthcare marketing, healthcare strategic planning, hospital strategic planning, marketing, marketing roi, hosptial marketing

[Infographic] Raising Breast Cancer Awareness

Posted by Daniel Dreaden on Oct 9, 2019 12:37:45 PM

Facts and Trends You Need to Know

By Daniel Dreaden

October is Breast Cancer Awareness month, providing an opportunity for everyone to become familiar with the facts and prevention methods associated with this disease. Consider this: more than 3.8 million people in the U.S. have been diagnosed with breast cancer and it kills more than 42,000 people each year. How can we all work together to reduce the incidents of this disease in the years to come? 

Extensive research has been done to determine the actual factors that increase risk. (For more information on that research, see Factors That Affect Breast Cancer Risk at Susan G. Komen®.) Some of the risk factors that have been studied include: weight gain, race and ethnicity, inherited gene mutations, menopausal hormone therapy, and exercise.

Take some time this month to learn more, including reviewing and sharing our infographic below. Then consider donating to research efforts aimed at reducing the incidents of this disease.

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Tags: data visualization, data analytics, healthcare data, infographic

3 Steps to Patient Connection through Human-to-Human Marketing

Posted by Carly Farlow on Sep 25, 2019 8:39:02 AM

Cultivate Experiences that Inspire Loyalty and Trust

By Carly Farlow

Stratasan team members have been busy attending conferences these last few weeks. In particular, Inbound and SHSMD. A recurring theme at both conferences was an emphasis on creating memorable experiences for current and potential customers through human-to-human (H2H) marketing. Inc. describes H2H marketing in this way:

“Machine learning is giving marketers more insights into what people are doing and searching. Yet, despite the proliferation of software tools, there's a shift back to the good old days of personalization at a 1:1 level. At the end of the day, regardless of whether you're in marketing for a business-to-business (B2B) or business-to-consumer (B2C) organization, it's about creating human-to-human (H2H) connections.” Sangram Vajre, Inc.

Customer success and traditional marketing are blending to create a new category of marketing—one that’s focused on the person on the receiving end of your brand experience. No amount of data, demographics, or psychographics can replace the value of tailored, personable communications.

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Tags: healthcare marketing, marketing development, hosptial marketing, patient experience, digital marketing

Leveraging Continuum of Care Tracking for Value-Based Care

Posted by Jennifer Beck on Sep 18, 2019 9:14:01 AM

Track Your Patient’s Journey for More Informed Growth Planning

By Jennifer Beck

As we countdown the days to the 2020 election, political debate over how to improve the US healthcare system continues. A push for lower cost, higher quality care is a top focus for many candidates. Meanwhile, mergers and acquisitions between hospitals and health-care focused companies continue to transpire. These unions often tout similar goals of better care and reduced expenses, though there is debate, of course, over the likelihood of those results. 

No one truly knows what the future of healthcare in the US will look like. But for the immediate future, the shift by insurers and health systems to a value-based reimbursement methodology is already underway.  

In a value-based reimbursement model, providers are compensated for the quality of the care they provide which is measured by patient health outcomes. They are rewarded for effectively managing the health of individuals and populations. 

As value-based reimbursement models become more common, the need for a more team-oriented approach to patient care is also a must. Care must be coordinated across the continuum to deliver the best health outcomes possible.

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Tags: all-payer claims data, apcd, care continuum, continuum of care

Nashville Trivia Quiz: SHSMD 2019

Posted by Megan Reeves on Sep 10, 2019 11:09:38 AM

Test Your Music City Knowledge With These 10 Questions

By Megan Reeves

The Stratasan team loves trivia. In fact, we have a team that regularly competes in a weekly trivia night in Nashville, TN where we are based. With SHSMD 2019 in our hometown, we saw the perfect opportunity to pair our love for trivia with our love for Nashville.

The following quiz is filled with questions referencing unique and little-known Nashville lore. Take a few minutes to test your Nashville savvy and for those of you attending SHSMD 2019, take away a few conversation starters you can test out with new friends you make during the week.

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Tags: SHSMD, shsmd19

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