Healthcare Strategic Growth Blog

Confident Asset Deployments with Webpack & Django, part 2

Posted by Scott Burns on Aug 19, 2016 2:27:58 PM

Project Layout and Webpack Configuration 

In the previous post, we introduced concepts around deploying front-end assets. If you haven't read it and are not knowledgeable in this area, we suggest you read it now.

In this post, we'll describe the basic file structure of our project and dive into our Webpack configuration.

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Tags: app, application, Blog, code, coding, CSS, developer, devolopers, Django, DjangoCon, engineer, Engineering, health care, healthcare, interactive, Javascript, technology, web

Know Your Customer Like Never Before: Stratasan and Tapestry Segmentation

Posted by Jason Haley on Aug 16, 2016 9:38:20 AM

Note: this post is part 1 of a six part series. You can read the secondthirdfourthfifth, and sixth posts, or access the whole series here.

Know your customer. It's marketing and product development 101. In order to fully meet the needs of the consumers in your service area, you must first have a thorough and detailed understanding of who they are. Only then will you be equipped to grow the appropriate services lines to accurately meet their needs. And only then will you be able to target your marketing outreach to let the right consumers know about the services you have developed just for them.

Stratasan, through the use of Esri's Tapestry Segmentation, is positioned to equip your hospital and health system for strategic growth and targeted consumer outreach. This post, and the related post in the series to come, will pull back the curtain, explaining how and why we are equipped to walk your team through the process of getting to know your customer like never before.

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Tags: Blog, Stratasan, strategic growth, consumer outreach, data, Esri, GIS, health care, healthcare, healthcare data, marketing, Tapestry, tapestry segmentation

Increase Marketing ROI: Use Data to Focus Your Outreach

Posted by Lee Ann Lambdin on Aug 10, 2016 8:20:16 AM

*This post is based on information shared in a webinar co-presented by Stratasan’s SVP of Healthcare Strategy, Lee Ann Lambdin and TenAdam’s President, Jon Headlee. For the full presentation, watch the webinar.

Target Practice: Using Data to Focus Your Marketing

Most hospital and health system marketing and planning teams are familiar with the basics of strategic growth planning. This includes ensuring that your mission is favorable to growth, creating measurable goals, and developing a well-planned strategy for execution.

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Tags: Blog, strategic growth, strategic growth planning, data, data analysis, esri tapestry segmentation, growth planning, health systems, healthcare data, healthcare marketing, hospitals, marketing, roi

Confident Asset Deployments with Webpack & Django, Part 1

Posted by Scott Burns on Aug 4, 2016 11:43:17 AM


A few weeks ago I had the pleasure to present to DjangoCon US 2016 about how the technology team at Stratasan delivers front-end assets. We've honed this process over the course of a year and are happy with the flexibility and simplicity it allows us. We believe providing concrete examples taken from our codebase will benefit the community.

You can find my slides here.


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Tags: app, application, Blog, code, coding, CSS, developer, devolopers, Django, DjangoCon, engineer, Engineering, health care, healthcare, interactive, Javascript, technology, web

6 Considerations for New Urgent and Primary Care Clinics

Posted by Morgan Atkins on Aug 2, 2016 2:46:50 PM

Strategic Planning and Site Placements

Picking the right location is a challenge for any hospital or health system looking to grow strategically through a new site placement. Coffee shop locations provide a simple, yet appropriate, illustration: A hip, new coffee shop serving delicious drinks is forced to close their doors after just six months because it was in the wrong geographic location and couldn’t generate enough business. Perhaps people didn’t bother trying it because it was too far “off the beaten path.” Or, potential customers found themselves stuck in traffic created by a line of cars waiting to turn into a popular café parking lot. Or maybe there were four other coffee shops within a square mile. Either way, you see the point: whether it’s coffee or medical care, people tend to make purchase decisions based off of location and convenience.

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Tags: Blog, strategic planning, health care, healthcare, hospital location, medical care, medical clinic, medical needs, primary care, primary care clinics, site placements, urgent care, urgent care clinics

8 Steps to Successful Strategic Growth Planning in Healthcare

Posted by Lee Ann Lambdin on Jul 26, 2016 11:23:30 AM

Strategic growth planning is a useful process for guiding the future of all types of organizations, but especially hospitals and healthcare systems. If your organization is seeking to grow but doesn’t have a strategic growth plan in place, it’s time to start doing the valuable work necessary to create one.

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Tags: Blog, strategic growth, strategic growth planning, strategic plan, strategic planning, healthcare, healthcare systems, hospital

Healthcare Marketing: 5 Tips on How to Make Better Use of Your Marketing Budget

Posted by Jennifer Keller on Jul 11, 2016 7:30:35 AM


The healthcare marketing landscape has changed in many ways over the past few years. Perhaps the biggest change is that the healthcare consumer is more empowered now than ever before. With an increasing amount of information about healthcare services and providers at their fingertips, consumers are making more educated decisions about how they seek the care they need. To stay competitive, your marketing mix has to evolve.


Here are 5 tips on how to make better use of your healthcare marketing budget:

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Tags: Blog, advertising, content marketing, healthcare, healthcare marketing, healthcare strategy, marketing, mobile advertising, social media

Avoid Healthcare Map Missteps by Properly Using Legends, Titles, Scale Bars, and Sources

Posted by Jason Haley on Jun 23, 2016 9:35:57 AM

Most people who see healthcare maps every day don’t give much thought to their content and cartographic execution. Titles display the purpose of a healthcare map, scale bars display distance, sources explain where the data originated, and legends identify the attributes on a map. All of these cartographic elements combined embody the important final touches that make healthcare maps readable and useful. Cartographic elements help those looking at the map understand the various layers and data without having to concentrate, ask questions, or decipher. This is why the choices made on the final touches of healthcare maps are the most essential part of the map-making process.

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Tags: Blog, geographic information systems, GIS, healthcare gis, healthcare map, healthcare mapping, Mapping, maps

Best Practices for Physician Recruitment and Data Sensitivity

Posted by Tony Camarata on Mar 24, 2016 7:06:52 AM

The misuse of physician recruitment data has become big business for the Department of Justice. Since January 2009, the DOJ has recovered a total of more than $25 billion through False Claims Act cases, with more than $16 billion of that amount recovered in cases involving fraud against federal healthcare programs. In the face of this increasing enforcement activity, thoughtful understanding and appropriate implementation of referral and recruitment data is more important than ever.  

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Tags: Blog, physician liaison, physician liaisons, Physician Pathway, physician recruitment, physician referral, physician relations, data sensitivity, department of justice, doctor, health care, healthcare, hospital, Pathway, physician, referral data, physician patterns

3 Takeaways on the State of Healthcare in D.C.

Posted by Drake Jarman on Mar 23, 2016 2:00:51 AM

Lessons Learned with Leadership Health Care


This past week I attended the Nashville Health Care Council’s Leadership Health Care Delegation in Washington D.C. We heard from members of Congress, administration officials, capitol hill staff, and national thought leaders as they discussed key health care policy issues, federal health care spending priorities, and reform implementation. Below are my top three takeaways from the trip.

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Tags: Blog, congress, data, government, health care, healthcare, interoperability, nashville, washington, healthcare news

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