Healthcare Strategic Growth Blog

Introducing: Hospital Market Share Dominance Maps

Posted by The Stratasan Team on Jan 4, 2014 9:45:58 AM

We are constantly searching for new, effective ways to present intelligence from data. In order to accomplish this, the Stratasan team uses tables, charts, graphs and maps instead of raw data tables alone. Pairing these visual tools with raw data increases the efficacy of our products and adds a necessary element of excitement to the black and white world of data for our customers. The most common requests we fulfill are those around market share. This report specifically benefits from converting the data into visuals. Our goal is to present market share data in a way that clearly displays a hospital’s (and their competitors') presence in a market. We wanted it to be visually interesting while still providing a useful picture of a market area. So, Stratasan is pleased to introduce the Market Dominance Map.

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Tags: GIS, Mapping, Market Share, market share

What Drives Market Share? Distance Matters!

Posted by The Stratasan Team on Dec 31, 2013 2:58:26 PM

Market share is a measure of breadth of services offered, distance to customers, public perception and physician capacity.  Our hypothesis is, all things being equal; people prefer to go to the closest hospital.  It is the "all things being equal" part where we lose patients.  If patients perceive a difference in quality, lack of service available locally, or lack of availability to schedule an appointment with a physician; they will pass the closest hospital for another.

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Tags: strategic planning, Market Share, market share

Can your Smart Phone Manage Chronic Diseases?

Posted by The Stratasan Team on Dec 2, 2013 11:41:03 AM

The Pew Foundation put out a very interesting study last week on Chronic Diseases. It was of interest due to the numbers of people who report living with Chronic Diseases and how they are using the Internet to help manage their own personal care. In this ever increasing world of eHealth, the need for apps to manage Chronic Diseases is increasing at a rapid rate. Pew estimates there are now 45% of American Adults living with 1 or more Chronic Diseases.

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Tags: Chronic Disease, Smart Phones, healthcare trends

Community Health Needs Assessment - Implementation, Monitoring and Evaluation

Posted by The Stratasan Team on Nov 21, 2013 10:00:43 AM

Your Community Health Needs Assessment is complete with lots of community involvement.  Your community has assisted in prioritizing the most important health issues.  Your hospital has selected and prioritized the health issues and goals that it will work on, and has justifications for the issues it will not work on.  There is still one more requirement to be met: an implementation plan with monitoring and evaluation of efforts.  Stratasan suggests creating a Health Issues dashboard containing as much of the following information as possible.

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Tags: chna, Community Health Needs Assessment

Calculating Adjusted Market Share - accounting for services not offered

Posted by The Stratasan Team on Nov 19, 2013 10:52:37 AM

Is 30% market share "good"? 50%? How about 75%?

What should be your target market share?

These are questions that Strategic Planners and Hospital CEOs wrestle with.  With decades of strategic planning expertise, we have gut feelings when we get to know a market what a target should be.  This article outlines both that gut feel and a mathematical model to help select a target.

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Tags: strategic planning, Market Share, healthcare market share, market share growth, Hospital growth plan

Medicare Use Rate Trends by State

Posted by The Stratasan Team on Nov 15, 2013 10:03:35 AM

Recently there have been many concerns regarding the use rate decline of inpatient discharges. In this post we will discuss where and by how much Medicare inpatient use rates are declining across the United States.

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Tags: medicare, healthcare trends

Poverty and Health Insurance Update

Posted by The Stratasan Team on Sep 24, 2013 9:24:48 AM

An important report was released this week just in time for the Marketplace/Health Insurance Exchanges starting October.  Yes that is in only 6 days.  It is here after nearly two years of intensive studying and modeling almost every possible scenario.

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Tags: ACA, Commercial Insurance, Health Insurance, Obamacare, Poverty, Uninsured, healthcare news

2012 Medicare Statistics

Posted by The Stratasan Team on Aug 27, 2013 12:29:57 AM

Medicare accounts for 38.4% of the total U.S. discharges based on the latest Stratasan projection of 38,919,778 inpatient discharges. The ability to understand who, and where your Medicare patients are coming from is critical to all providers who accept Medicare as a payor. Below are some key statistics from the 2012 Medicare Provider Analysis and Review (MedPAR) claims file.

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Tags: community health, service area, healthcare news

The ABC’s of Medicare (and D)

Posted by The Stratasan Team on Aug 25, 2013 7:50:57 PM

Anytime I am asked the same question twice in a week, it tells me our audience is probably thinking about this subject.  So this week, the subject is Medicare Parts A, B, C, and D.

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Tags: population health, healthcare news

Finding Urgent Care Locations

Posted by The Stratasan Team on Aug 1, 2013 9:34:00 AM

We came across a tool (currently in beta as they are growing their database) built by Michael Barber to allow consumers to easily locate Urgent Care locations. It's a straightforward tool with some handy information helping to understanding Urgent Care and when it is appropriate to use them.

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Tags: site placements

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