Healthcare Strategic Growth Blog

Why You Need Both for Growth Planning and Physician Relations

By Haley Attridge, Tony Camarata, Rebecca Groner, Lee Ann Lambdin, and Dave Sellers

Every hospital and healthcare system looking to grow could benefit from reliable, clean, and standardized healthcare patient data. It’s critical for strategic planners and physician liaisons, in particular, to have access to data they can trust when looking to expand offerings, build physician relationships, and improve accessibility to care for their service area.

We recently compared state and CMS datasets and discussed how to sort through the complexities of both to extract valuable insights. If you missed that post, we encourage you to check it out, here.

In this post, we’re analyzing state and all-payer claims data. We’ll explore how these datasets differ, why they differ, and how, when armed with insights from both datasets, planners and liaisons can gain a more complete picture of the opportunities within their market.

Tags: strategic growth, data, data processing, data strategy, health data, healthcare data, healthcare strategic planning, state data, all-payer claims data, apcd

Validate Your Market Understanding for More Informed Strategic Planning

By Morgan Atkins and Hank Neuhoff

An Environmental Assessment (EA) is an opportunity to validate your market understanding and can serve as an exposition on your market’s climate. EAs provide a comprehensive baseline for planning and can serve as a year-long reference point for measuring the progress and success of your strategic initiatives.

With so many high-priority outcomes connected to your EA findings, it’s important to get these assessments right. This checklist can serve as a handy guide to completing a successful EA. We’ll outline best practices and provide you with a step-by-step process for the best possible results.

Tags: Blog, strategic growth, health care, healthcare, checklist, environmental assessment, mra, market research analysis

Tags: Blog, physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, physician tool, strategic growth, strategic positioning, data, health, health care, health strategy, health system, healthcare, healthcare strategy, hospital, hospital strategy, hospitals, medicare, pathways, Physicians, referrals

Understand How this Data is Collected and How to Use it for Growth

By Haley Attridge, Mike McDonald, and Megan Reeves

Tags: data analysis, data analytics, data strategy, medicare, state data, cms data

Use the Right Data to Stay Competitive and Optimize Physician Outreach

Whether it proves to be an opportunity or a curse, one thing is certain; today’s healthcare providers are living in interesting times. The US healthcare system is facing a monumental physician shortage due to population growth, an increase in the number of aging Americans, and the retirement of practicing doctors. Additionally, despite increased medical school enrollments over the last half decade, the physician shortfall is projected to grow to 100,000 by the year 2030, according to the Association of American Medical Colleges.

Concurrent to these headaches has been the onslaught of big data—seen by many as a potential elixir to a myriad of problems, and seen by others as merely a new conundrum. 

One thing is certain: hospitals and health systems have never had a more urgent need for accurate, actionable intelligence—especially with regards to fostering and maintaining their physician relations to drive strategic growth.

Tags: Blog, physician liaison, Physician Pathway, physician referral, physician relations, strategic growth, health care, healthcare, physician liaision, white paper

Takeaways from the 2018 Healthcare Marketing and Physician Strategies Summit

By Jackie DeGroat

This month, several members of our team attended the 2018 Healthcare Marketing & Physician Strategies Summit in Salt Lake City, UT. This year, more than 800 executives attended The Summit, which is the leading conference for senior-level marketing, strategy, physician relations, sales, and business development executives from hospitals, health systems, academic medical centers, integrated networks, and medical groups.

Attending as sponsors, our team found the experience to be a rewarding mix of networking with peers and gleaning best practices from specialists in various arenas of the healthcare industry. Here are my key takeaways, summarized as a series of best practices for physician liaisons in the areas of sales planning and tracking and measuring results.

Tags: physician liaison, Physician Pathway, physician recruitment, healthcare, healthcare data, physician liaision, healthcare analytics partner, healthcare physician strategy, physician outreach strategy, healthcare market data, physician patterns

Benefits of a Diverse and Inclusive Student Training Strategy

By Stephanie Johnson

For the past several years, Stratasan has welcomed summer interns into our organization with great results. Past interns have come from colleges all over the country and proven to be highly capable and skilled contributors. This year, we wanted to take Stratasan’s internship opportunity a step further by developing a program that targets local colleges and students with an eye towards diversity and inclusion.  

Stratasan has always maintained a culture of curiosity, teaching, and learning which has contributed to our innovation and growth. Every team member is excited about what they do and we love to discuss our ideas with other team members. We've often found there to be new opportunities for creative solutions to shine when we work together. Our team’s collective creativity and innovation has led to the development of new tools and products to serve our customers. As the saying goes, curiosity never killed the cat at Stratasan. This is truly a place where there is no wrong or dumb question and if someone is facing a challenge, our team will rally to “figure it out!”

Tags: intern, interns of nashville, internship, growth mindset, innovation

Stratasan’s Physician Patterns to Offer Expanded Physician Referral Insights

By Dave Sellers and Jason Haley

As you may have heard, CMS Administrator Seema Verma announced that The Centers for Medicare and Medicaid Services is making Medicare Advantage encounter data, which covers provider identifiers, diagnoses and date and type of service, available for the first time to researchers.

This new effort is part of the CMS and White House patient data collaboration, known as MyHealtheData. CMS also plans to encourage Medicare Advantage programs to use release platforms that meet the capabilities of CMS' Blue Button 2.0 feature, which allows patients to access their own claims data. A patient-centered system requires focus on "data, quality data, cost data, a patient's own data," Vema shared.

How does this update affect Stratasan customers, and particularly, those in Medicare-only states: Alabama, Arkansas, South Dakota, Idaho, and Hawaii?

Tags: physician referral, data analysis, data analytics, healthcare data, medicare, healthcare market data, healthcare data analytics, physician patterns

Design Thinking, Authentic Demand, and More

By Hank Neuhoff, Stephanie Johnson, and Morgan Atkins

Opioid addiction apps, acuity-adaptable rooms to insertable cardiac monitors, and virtual reality for pediatric patients are among the technology-related issues that healthcare leaders should pay close attention to this year, according to the ECRI Institute's 2018 Top 10 Hospital C-suite Watch List. With the rapidly changing healthcare landscape, it's getting harder to anticipate what’s next. We understand the challenges that come with keeping pace with developing technologies, changing care trends, and evolving patient needs. Yet we also recognize how paramount change is to progress. We strive to be trailblazers in the healthcare space, developing innovative tools and services that address our clients' growth goals.

Tags: healthcare trends, conferences, innovation

Respect meetings. Your time is valuable.

By Brian Dailey , Haley Devlin , Rebecca Groner , and Louis Joseph

We all would appreciate more effective, productive meetings that lead to happier, more productive teams. Especially as companies grow, managing how often and why meetings are booked is critical, as the tendency can be for the number of meetings to spike alongside the number of employees.

Tags: core values, healthcare meetings, meetings, employee experience, customer experience