And How the Right Tools Can Help You Know Where to Grow
Our entire Stratasan team knows the importance of deeply understanding the needs and desires of the healthcare strategists, marketers, physician liaisons and other decision-makers we serve. We're constantly working to identify our customers' motivations, challenges and struggles, so we can more effectively support them and better tailor our products and services to capably address their top priorities.
It was with this in mind that we recently brought in outside experts to help bridge knowledge gaps and amplify internal understanding of the always complex, always changing acute care, ancillary and payer spaces. This amazing team - highly skilled at conducting in-depth qualitative research and utilizing simple frameworks to capture a central message - served us well, both confirming what we already knew and uncovering many interesting new insights. In this post, we’ll share some common themes from our research, and how we’re pivoting our outreach to more closely align with the ways we provide value.