By Lee Ann Lambdin, Taylor Smith, and Jackie DeGroat
Why It’s Critical for Measuring Progress, Driving Growth, and Meeting Goals
A Playbook for Independent Hospitals and Small Health Systems
Most marketing, strategic planning, and physician relations teams recognize the value of tracking the ROI of their outreach efforts, but it's challenging to do. This is especially true for independent hospitals and small health systems.
But for these smaller healthcare providers, it's especially important that they strategize and track success in tandem, because they don't have the money or bandwidth to duplicate efforts, nor the support of a corporate office or hospital support center.
Download this e-book to learn:
- How to build marketing campaigns that are data-driven and tailored to reach the right audience
- How to improve strategic planning by using clean data and strong visualizations that track and showcase progress
- The importance of aligning physician outreach with your hospital's goals for more quality physician interactions
