Top 5 Most Popular Strategic Growth Blog Posts of 2017

Top 5 Most Popular Strategic Growth Blog Posts of 2017

We hope it’s been a wonderful year of growth and learning through Stratasan's Strategic Growth blog series. As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2017. These posts received the most hits and seemed to provide the most helpful strategic growth guidance to you, our readers.

If you’re traveling over the holidays, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.


The Art (and Science) of Defining a Service Area

by Lee Ann Lambdin and Jason Haley

The first step in any planning or marketing endeavor for a healthcare organization is service area definition. Before demographics or market share can be run, an appropriate service area must be applied.

There is no one-size-fits-all way to define a service area. In fact, there are several ways to do it. In this post, we will discuss best practices and highlight the pros and cons of different methods of defining a service area.

Read more.



Developing Our New Software: Why We Love React, Redux, and Django

Why We Love React, Redux, and Django

By Scott Burns, and Corey Robertson, and Lisa French

As we approached the release of, Launch Pathway, we blogged about how Launch Pathway compares to other business intelligence tools, why data visualization is so important, and why hospitals and health systems should focus on the right data over big data.

For this post, a few members of our development team took the opportunity to share some of what they experienced while building this software. As developers, this post is partly a love letter to the Stratasan tools but also an opportunity to share our philosophy on iteratively delivering large projects.

Read more.



4 Health Systems with Exceptional Marketing and Social Media

Find Inspiration from these Forward-Thinking Marketing Teams

By Jennifer Keller

With so many avenues to interact with patients and prospective patients online, hospitals and health systems are finding new and creative ways to connect every day. In this post, find inspiration from four health systems making impressive and forward-thinking strides in their marketing programs.

Read more.



Pro Tips for Presenting Market Data Visualization to Any Audience

By Morgan Atkins

In the healthcare industry, marketing professionals and strategic growth planners are tasked with the important job of creating stories out of data—the art of visualization. You must take rows upon rows of data and transform it into an easily digestible format—a skill that when executed properly, is extremely valuable.

Creating presentations that visually convey healthcare market data requires a thorough understanding of your audience and thoughtful planning about how to present your main points. By following the pro tips outlined in this post, you'll learn to more effectively present your visualizations and recognize where to make adjustments when necessary.

Read more.



Tracking Physician Referrals: Why Lengthy Wait Times for Specialist Referrals Should Affect Your Strategy

By Jackie DeGroat

When patients require specialty care, they often wait weeks, sometimes months, before being seen by a specialist. Lengthy wait times create patient frustration and worry that the delay will worsen the their condition.

These lengthy wait times can—and should—also drastically affect your physician referral strategy. In this post, we'll explore the factors that impact wait times and how this should factor into your physician referral strategy.

Read more.



We hope Stratasan’s Strategic Growth blog series has helped you (and your business!) grow more strategically this year. We have a ton of fantastic content lined up for 2018 that we look forward to sharing.

Until then, Happy Holidays from the team at Stratasan and best wishes for a productive and growth-focused 2018!


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