We hope it’s been an incredible year of growth and learning through Stratasan's Strategic Growth blog series. We’ve learned how to apply the principles of “good strategy” to our annual planning, outlined how to achieve organizational alignment, and discussed how to thrive as an independent hospital in challenging healthcare times.
As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2018. These posts received the most hits and seemed to provide the most helpful growth guidance to you, our readers. If you’re traveling over the holidays or just enjoying some downtime before the new year begins, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.
Interviews with: Mitzi Kent and Dustie Maguire
Get an insider look at the organization of a successful physician relations program. Learn about the goals and responsibilities, hiring and leadership, relationship building techniques, intelligence and information, and compliance needed to run a thriving and effective team.
In this post, we will discuss many program best practices and answer the following questions:
What type of person—background, experience, etc.—do you like to hire for a physician liaison position?
What measurements should be used to evaluate the success of a physician relations rep?
What information do you use to determine service line focus?
How to Create Simple, Actionable Maps that Inform Strategic Growth
By Jason Haley
A well-designed map can be an incredibly valuable tool for healthcare strategy, marketing, and planning. But sometimes, good maps can go bad; and bad maps can easily hurt more than they help.
In this entertaining, educational post, we learn from the cartographic missteps of others and identify the hallmarks of bad maps. With these insights, you'll be better equipped to create maps that can effectively inform data-based decision making to support strategic growth initiatives.
Understand How this Data is Collected and How to Use it for Growth
Healthcare patient data can deliver valuable insight to strategic planners looking to provide the best care possible to expand and better support their service areas. The challenge planners face when trying to extract these insights, particularly from state and CMS (Centers for Medicare and Medicaid Services) databases, resides in the degree of variance that exists in how data is collected, organized, and categorized from state to state. Additionally the sheer availability of data from each state and how it is accessible—be it public, private, or a blend of both—greatly varies across the nation.
In this post, we'll help you make sense of all the available state and CMS data so you can begin to collect insights from it. We'll start by first defining the types of data available and how the data is classified. We’ll then discuss what’s included in this data, how it’s submitted, and how we can use it.
by Lee Ann Lambdin
Strategic growth planning is a useful process for guiding the future of all types of organizations, especially hospitals and healthcare systems.
If your organization is seeking to grow but doesn’t have a strategic growth plan in place, it’s time to start doing the valuable work necessary to create one. Alternatively, if your team already has a plan created, it might be time to ensure it is optimally designed.
In this post, you will:
Learn the steps to creating a strategic growth plan that will allow your organization to successfully grow and increase influence within your service area
Identify growth priorities specific to your organization
Discover a strategic growth vision for what your organization wishes to achieve in the future
Establish a road map of specific actions to transform your organization’s current situation into the desired future situation
With so much competition for patients among healthcare providers, picking a convenient, attractive spot for your new facility is crucial. How can you know for sure that you are choosing well?
Step 1: Make sure you thoroughly understand the demographic group you want to reach. At the end of the day, if you're not targeting the right demographic for your clinic, all other considerations are essentially irrelevant.
Step 2: Follow the example set by retail. Retailers targeting similar groups cluster together to grab the attention of those groups. The same thinking is valid when considering locations for healthcare facilities.
Interested to find out how this is done? Check out this post and see how we take the rules of retail placement and apply them to new urgent and primary care clinic placement.
We hope Stratasan’s Strategic Growth blog series has helped you (and your business!) grow more strategically this year. We have a ton of fantastic content lined up for 2018 that we look forward to sharing.
Until then, Happy Holidays from the team at Stratasan and best wishes for a productive and growth-focused 2018!