Stratasan Blog

Tags: data analytics, healthcare, analytics partner, healthcare analytics partner, healthcare data analytics, success story

By Lee Ann Lambdin, Taylor Smith, and Jackie DeGroat

Why It’s Critical for Measuring Progress, Driving Growth, and Meeting Goals

A Playbook for Independent Hospitals and Small Health Systems

Most marketing, strategic planning, and physician relations teams recognize the value of tracking the ROI of their outreach efforts, but it's challenging to do. This is especially true for independent hospitals and small health systems.

But for these smaller healthcare providers, it's especially important that they strategize and track success in tandem, because they don't have the money or bandwidth to duplicate efforts, nor the support of a corporate office or hospital support center.

Tags: strategic growth, strategic growth planning, healthcare, healthcare strategic growth, analytics partner, healthcare service area, service area growth, data analyst, healthcare analyst

By Lee Ann Lambdin

The Society of Healthcare Strategy & Market Development (SHSMD) annual conference is the biggest healthcare strategy conference nationwide. As stated on their website, it is “the premier conference for healthcare marketing, public relations and communications, and strategic planning professionals.” Headed into its 21st year, SHSMD Connections 2017 is taking place September 24 - 27 in Orlando, FL.

With an estimated 1,400+ healthcare marketing, public relations and communications, and strategic planning professionals on-site, 60 sessions to choose from, 8 targeted learning tracks, and more than 4 hours worth of keynote sessions, this conference can easily be an enriching experience for attendees, but it can also feel like you’re drinking from a firehose.

Tags: strategic growth, strategic growth planning, conference, healthcare, healthcare conference, healthcare strategic growth, SHSMD, analytics partner, service area growth, shsmd17

By Lee Ann Lambdin

Strategic growth planning is a useful process for guiding the future of all types of organizations, especially hospitals and healthcare systems.

If your organization is seeking to grow but doesn’t have a strategic growth plan in place, it’s time to start doing the valuable work necessary to create one.

Tags: strategic growth, strategic growth planning, healthcare, healthcare strategic growth, analytics partner, service area growth

By Lee Ann Lambdin and Jason Haley

Refining Your Process for Better Marketing ROI and Growth Planning Success

The first step in any planning or marketing endeavor for a healthcare organization is service area definition. Before demographics or market share can be run, an appropriate service area must be applied.

There is no one-size-fits-all way to define a service area. In fact, there are several ways to do it. Which one is best? The answer is, it depends.  Defining a service area is both art and science.    In our years of working with healthcare strategists, marketers, and planners , we’ve   found that most organizations define their service areas incorrectly, often defining   them larger than th ey should.  

 

 

Tags: strategic growth, strategic growth planning, healthcare, healthcare strategic growth, analytics partner, healthcare service area, service area growth, data analyst, healthcare analyst

By Lee Ann Lambdin

The Challenging Healthcare Analyst Landscape

As the sheer amount of data that healthcare organizations are collecting continues to grow at a rapid rate, the talent pool of individuals needed to analyze this information is having trouble keeping up. The high demand to fill this position has created an environment where health systems have no choice but to be very competitive with their offers.

Talented analysts are hard to find and, if you are lucky enough to have a great analyst, their skills are most likely needed all the way across the organization. Functioning with an overloaded analyst team or having directors learn the skills of a full-time analyst and taking responsibility to run the reports is not asustainable solution. 

Another solution is needed. 

Tags: strategic growth, strategic growth planning, healthcare, healthcare strategic growth, analytics partner, data analyst, healthcare analyst

By Drake Jarman

Tags: strategic growth, strategic growth planning, strategic planners, strategic planning, data processing, healthcare, healthcare strategic growth, analytics partner, healthcare data analytics

The planning, strategy, and execution of a strategic growth plan can be daunting for any size healthcare organization. Most healthcare groups need assistance from one or more outside partners for various aspects of the process. Your choice in partner(s) is a big one and is not something to jump into hastily: contracts can make up a significant portion of your budget and onboarding is long and time-consuming.

 

Before you get started, it’s important to know what qualifies a vendor as a good strategic growth partner for your specific needs. We’ve compiled a list of the five most important qualities you should look for and think about when pursuing a vendor partnership:

 

Tags: Blog, strategic planning, data analytics, health care, healthcare, healthcare strategic growth, analytics partner, growth partnership, healthcare analytics partner, partner, strategic growth plan