Healthcare Strategic Growth Blog

Validate Your Market Understanding for More Informed Strategic Planning

By Morgan Atkins and Hank Neuhoff

An Environmental Assessment (EA) is an opportunity to validate your market understanding and can serve as an exposition on your market’s climate. EAs provide a comprehensive baseline for planning and can serve as a year-long reference point for measuring the progress and success of your strategic initiatives.

With so many high-priority outcomes connected to your EA findings, it’s important to get these assessments right. This checklist can serve as a handy guide to completing a successful EA. We’ll outline best practices and provide you with a step-by-step process for the best possible results.

Tags: Blog, strategic growth, health care, healthcare, checklist, environmental assessment, mra, market research analysis

Tags: Blog, physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, physician tool, strategic growth, strategic positioning, data, health, health care, health strategy, health system, healthcare, healthcare strategy, hospital, hospital strategy, hospitals, medicare, pathways, Physicians, referrals

Use the Right Data to Stay Competitive and Optimize Physician Outreach

Whether it proves to be an opportunity or a curse, one thing is certain; today’s healthcare providers are living in interesting times. The US healthcare system is facing a monumental physician shortage due to population growth, an increase in the number of aging Americans, and the retirement of practicing doctors. Additionally, despite increased medical school enrollments over the last half decade, the physician shortfall is projected to grow to 100,000 by the year 2030, according to the Association of American Medical Colleges.

Concurrent to these headaches has been the onslaught of big data—seen by many as a potential elixir to a myriad of problems, and seen by others as merely a new conundrum. 

One thing is certain: hospitals and health systems have never had a more urgent need for accurate, actionable intelligence—especially with regards to fostering and maintaining their physician relations to drive strategic growth.

Tags: Blog, physician liaison, Physician Pathway, physician referral, physician relations, strategic growth, health care, healthcare, physician liaision, white paper

By Jason Haley

One of Stratasan's most powerful assets is our demographic/psychographic data [check out our six-part Tapestry series here]. Using this data in tandem with our state, federal, and proprietary datasets we create actionable healthcare market intelligence from the block group level to the national level. What you might not know is that this annual demographic/psychographic data comes from Esri, the market leader in both GIS software and data. Most of our customers know that we use Esri for our demographic and psychographic data, but not everyone knows why.

Tags: Blog, demographics, Esri, GIS, Psychographics, Tapestry

Time is everything.

Regardless of the size of your organization or your position, it’s a reality in healthcare today that your job will require you to wear many hats and to work smarter, not harder. You may find yourself responsible for multiple departments or teams in several different locations. Maybe your organization has experienced a merger and you are now involved in marketing, business development, and strategic planning. Whatever the case may be, it’s critical now more than ever that you master the skills of productivity and time management, finding resourceful ways to be more effective with your limited time.

Tags: Blog, strategic planning, health care, healthcare, healthcare professional, productivity, time management

We hope it’s been a wonderful year of growth and learning through Stratasan's Strategic Growth blog series. As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2017. These posts received the most hits and seemed to provide the most helpful strategic growth guidance to you, our readers.

If you’re traveling over the holidays, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.

 

Tags: Blog, physician relations, strategic growth, health care, healthcare, healthcare marketing, healthcare strategic growth, marketing, software, healthcare service area, physician recrutiment, service area, 2017

Note: this post is part 3 of a six part series. You can read the first, second, fourth, fifth, and sixth posts or access the whole series here.

Download the Complete Tapestry Segmentation Guide:

As learned in the first and second installments of this blog series, it can be quite useful to use Esri's Tapestry Segmentation to target specific populations that your hospital, system, or physicians serve. Tapestry Segmentation was designed specifically to understand your customer’s lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use Tapestry Segmentation to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

Tags: Blog, physician relations, Stratasan, strategic growth, strategic planning, consumer outreach, data, Engineering, Esri, esri tapestry segmentation, GIS, health care, healthcare, healthcare data, Market Share, marketing, Tapestry, tapestry segmentation

When patients require specialty care, a primary care physician (PCP), referred to as a “gatekeeper” in the healthcare industry, decides what specialist to refer the patient to. More often than not, patients must wait weeks, sometimes months, before being seen by a specialist. Lengthy wait times create frustration for both PCP’s and patients, worrying the delay will worsen the patient’s condition. 

These lengthy wait times can—and should—also drastically affect your physician referral strategy. Tracking physician-to-physician referrals over too short a time period will give you a limited and likely incomplete view of where the physicians in your area are receiving and sending their patients.

Tags: Blog, physician liaison, physician referral, physician referral tool, physician relations, health care, healthcare, healthcare strategy, healthcare physician strategy, physician outreach strategy, physician patterns

We hope it’s been a wonderful year of growth and learning through Stratasan's Strategic Growth blog series. As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2016. These posts received the most hits and seemed to provide the most helpful strategic growth guidance to you, our readers.

If you’re traveling over the holidays, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.

Tags: Blog, physician relations, strategic growth, 2016, demographics, health care, healthcare, healthcare marketing, healthcare strategic growth, marketing, healthcare customer, healthcare patient, healthcare service area, marketing roi, patient population, physician recrutiment, service area

Have you been tasked with the growth of a particular service line or want to reach a larger population with your services?

If so, you don’t want to miss this recorded webinar session!

Tags: Blog, strategic growth, strategic planning, health care, healthcare, healthcare strategic growth, healthcare strategy, webinar, healthcare service area, patient volume, service line growth