Stratasan Blog

12 Productivity Tips for Busy Healthcare Professionals

Posted by Lee Ann Lambdin on Jan 2, 2018 4:09:00 PM

Time is everything.

Regardless of the size of your organization or your position, it’s a reality in healthcare today that your job will require you to wear many hats and to work smarter, not harder. You may find yourself responsible for multiple departments or teams in several different locations. Maybe your organization has experienced a merger and you are now involved in marketing, business development, and strategic planning. Whatever the case may be, it’s critical now more than ever that you master the skills of productivity and time management, finding resourceful ways to be more effective with your limited time.

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Tags: Blog, strategic planning, health care, healthcare, healthcare professional, productivity, time management

Top 5 Most Popular Strategic Growth Blog Posts of 2017

Posted by Jennifer Keller on Dec 26, 2017 9:06:57 PM

We hope it’s been a wonderful year of growth and learning through Stratasan's Strategic Growth blog series. As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2017. These posts received the most hits and seemed to provide the most helpful strategic growth guidance to you, our readers.

If you’re traveling over the holidays, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.

 

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Tags: Blog, physician relations, strategic growth, health care, healthcare, healthcare marketing, healthcare strategic growth, marketing, software, healthcare service area, physician recrutiment, service area, 2017

Know Your Customer Like Never Before, Part 3: Tapestry Segmentation and Wealthy Urban and Suburban Populations

Posted by Jason Haley on Jan 16, 2017 4:15:13 PM

Note: this post is part 3 of a six part series. You can read the firstsecondfourthfifth, and sixth posts here.

As learned in the first and second installments of this blog series, it can be quite useful to use Esri's Tapestry Segmentation to target specific populations that your hospital, system, or physicians serve. Tapestry Segmentation was designed specifically to understand your customer’s lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use the Tapestry Segmentation dataset to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

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Tags: Blog, physician relations, Stratasan, strategic growth, strategic planning, consumer outreach, data, Engineering, Esri, esri tapestry segmentation, GIS, health care, healthcare, healthcare data, Market Share, marketing, Tapestry, tapestry segmentation

Tracking Physician Referrals: Why Lengthy Wait Times for Specialist Referrals Should Affect Your Strategy

Posted by Jackie DeGroat on Jan 9, 2017 10:29:19 PM

When patients require specialty care, a primary care physician (PCP), referred to as a “gatekeeper” in the healthcare industry, decides what specialist to refer the patient to. More often than not, patients must wait weeks, sometimes months, before being seen by a specialist. Lengthy wait times create frustration for both PCP’s and patients, worrying the delay will worsen the patient’s condition. 

These lengthy wait times canand shouldalso drastically affect your physician referral strategy. Tracking physician-to-physician referrals over too short a time period will give you a limited and likely incomplete view of where the physicians in your area are receiving and sending their patients.

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Tags: Blog, physician liaison, physician referral, physician referral tool, physician relations, health care, healthcare, healthcare strategy, healthcare physician strategy, physician outreach strategy

Top 5 Popular Strategic Growth Blog Posts from 2016

Posted by Jennifer Keller on Dec 27, 2016 2:09:09 PM

We hope it’s been a wonderful year of growth and learning through Stratasan's Strategic Growth blog series. As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2016. These posts received the most hits and seemed to provide the most helpful strategic growth guidance to you, our readers.

If you’re traveling over the holidays, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.

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Tags: Blog, physician relations, strategic growth, 2016, demographics, health care, healthcare, healthcare marketing, healthcare strategic growth, marketing, healthcare customer, healthcare patient, healthcare service area, marketing roi, patient population, physician recrutiment, service area

A Comprehensive Approach to Service Line Growth: Recorded Webinar

Posted by Jennifer Keller on Dec 19, 2016 2:33:33 PM

Have you been tasked with the growth of a particular service line or want to reach a larger population with your services?

If so, you don’t want to miss this recorded webinar session!

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Tags: Blog, strategic growth, strategic planning, health care, healthcare, healthcare strategic growth, healthcare strategy, webinar, healthcare service area, patient volume, service line growth

Integrating a CHNA into Your Strategy: Recorded Webinar

Posted by Jennifer Keller on Dec 13, 2016 9:57:16 AM

 Are you looking to improve your community relationships while positively impacting the health of the population in your service area?

If so,  you don’t want to miss this recorded webinar session!

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Tags: Blog, chna, strategic growth, strategic planning, community health, health care, healthcare, healthcare strategic growth, healthcare strategy, webinar, population health

Avoid These 4 Pitfalls When Choosing a Healthcare Strategic Growth Partner

Posted by Taylor Smith on Dec 6, 2016 2:10:37 PM

As you are planning for the start of a new year, it may be time to consider bringing on an outside partner or switching to a new one, to help facilitate your 2017 strategic growth plans. As you consider options for a strategic growth partner, there are a variety of factors to consider.

Should you go with a software platform? A consulting firm or services team? Should you keep things simple and go with the partner who could do a little bit of everything, but may not specialize in any one area? Should you hire the company with the fancy website? Or perhaps you could choose a provider that offers just the niche you need.

Ultimately, your best choice depends on your system’s unique needs; but if you find yourself noticing any of the following things as you walk through the evaluation process with a new partner, take note, as it could be a warning sign for a less-than-stellar partnership down the line. Any one of these issues could lead to costly consequences and pitfalls that may not seem important early on but can cause big problems for your health system as the relationship progresses.  

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Tags: Blog, strategic growth, strategic planning, health care, healthcare, healthcare analytics partner, healthcare growth

Seven Ways to Get the Most Out of Your CHNA

Posted by Forrest Rich on Nov 22, 2016 3:07:23 PM

Performing a Community Health Needs Assessment (CHNA) is more than just a practice required by law for certain hospitals. When executed well, it can also dramatically further publicity and marketing initiatives, supporting your annual planning process and enhancing the execution of your strategic growth goals.

CHNAs provide so much beneficial information that one of the nation’s largest for-profit hospitals has brought on Stratasan to execute 17 CHNAs on their behalf. These CHNAs will benefit their community outreach and population health initiatives.

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Tags: Blog, chna, strategic growth, strategic planning, community health, health care, healthcare, healthcare planning, hospital planning, marketing, Population Health Management, Community Health Needs Assessment, community outreach, health needs, healthcare analytics partner, population health

5 Considerations When Vetting Healthcare Analytics Partners

Posted by Drake Jarman on Nov 15, 2016 11:57:35 AM

The planning, strategy, and execution of a strategic growth plan can be daunting for any size healthcare organization. Most healthcare groups need assistance from one or more outside partners for various aspects of the process. Your choice in partner(s) is a big one and is not something to jump into hastily: contracts can make up a significant portion of your budget and onboarding is long and time-consuming.

 

Before you get started, it’s important to know what qualifies a vendor as a good strategic growth partner for your specific needs. We’ve compiled a list of the five most important qualities you should look for and think about when pursuing a vendor partnership:

 

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Tags: Blog, strategic planning, data analytics, health care, healthcare, healthcare strategic growth, analytics partner, growth partnership, healthcare analytics partner, partner, strategic growth plan

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