Healthcare Strategic Growth Blog

Top 5 Popular Strategic Growth Blog Posts from 2016

Posted by Jennifer Keller on Dec 27, 2016 2:09:09 PM

We hope it’s been a wonderful year of growth and learning through Stratasan's Strategic Growth blog series. As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2016. These posts received the most hits and seemed to provide the most helpful strategic growth guidance to you, our readers.

If you’re traveling over the holidays, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.

Read More

Tags: Blog, physician relations, strategic growth, 2016, demographics, health care, healthcare, healthcare marketing, healthcare strategic growth, marketing, healthcare customer, healthcare patient, healthcare service area, marketing roi, patient population, physician recrutiment, service area

A Comprehensive Approach to Service Line Growth: Recorded Webinar

Posted by Jennifer Keller on Dec 19, 2016 2:33:33 PM

Have you been tasked with the growth of a particular service line or want to reach a larger population with your services?

If so, you don’t want to miss this recorded webinar session!

Read More

Tags: Blog, strategic growth, strategic planning, health care, healthcare, healthcare strategic growth, healthcare strategy, webinar, healthcare service area, patient volume, service line growth

Integrating a CHNA into Your Strategy: Recorded Webinar

Posted by Jennifer Keller on Dec 13, 2016 9:57:16 AM

 Are you looking to improve your community relationships while positively impacting the health of the population in your service area?

If so,  you don’t want to miss this recorded webinar session!

Read More

Tags: Blog, chna, strategic growth, strategic planning, community health, health care, healthcare, healthcare strategic growth, healthcare strategy, webinar, population health

Seven Ways to Get the Most Out of Your CHNA

Posted by Forrest Rich on Nov 22, 2016 3:07:23 PM

Performing a Community Health Needs Assessment (CHNA) is more than just a practice required by law for certain hospitals. When executed well, it can also dramatically further publicity and marketing initiatives, supporting your annual planning process and enhancing the execution of your strategic growth goals.

CHNAs provide so much beneficial information that one of the nation’s largest for-profit hospitals has brought on Stratasan to execute 17 CHNAs on their behalf. These CHNAs will benefit their community outreach and population health initiatives.

Read More

Tags: Blog, chna, strategic growth, strategic planning, community health, health care, healthcare, healthcare planning, hospital planning, marketing, Population Health Management, Community Health Needs Assessment, community outreach, health needs, healthcare analytics partner, population health

5 Considerations When Vetting Healthcare Analytics Partners

Posted by Drake Jarman on Nov 15, 2016 11:57:35 AM

The planning, strategy, and execution of a strategic growth plan can be daunting for any size healthcare organization. Most healthcare groups need assistance from one or more outside partners for various aspects of the process. Your choice in partner(s) is a big one and is not something to jump into hastily: contracts can make up a significant portion of your budget and onboarding is long and time-consuming.

 

Before you get started, it’s important to know what qualifies a vendor as a good strategic growth partner for your specific needs. We’ve compiled a list of the five most important qualities you should look for and think about when pursuing a vendor partnership:

 

Read More

Tags: Blog, strategic planning, data analytics, health care, healthcare, healthcare strategic growth, analytics partner, growth partnership, healthcare analytics partner, partner, strategic growth plan

A Comprehensive Approach to Service Line Growth: Product Line Toolkit Webinar

Posted by Jennifer Keller on Nov 1, 2016 11:14:41 AM

Without reliable, data-based intelligence, it is difficult to create actionable and measurable strategies for growing a service line.

In this webinar, Drake and Sean cover the various challenges to growing a service line and potential solutions, as well as looking at how Stratasan's Product Line Toolkit can help in these efforts.

Read More

Tags: Blog, strategic growth, strategic growth planning, strategic planning, growth, health care, healthcare, marketing, training, webinar, healthcare growth, healthcare service line, service line growth

5 Key Considerations for Hospital Service Area Growth

Posted by Morgan Atkins on Oct 25, 2016 12:14:30 PM

The pressure to compete and expand market share is at an all-time high for hospitals and health systems. Providers in many markets are feeling the impact of reduced patient payments, competitor maneuvers, and new market entrants. Looking for new opportunities for service area growth, hospitals and health systems often rely on their instincts, local knowledge, or attempt to draw guidance from raw market data. Too often, these tactics lead to frustrating endsgrowth plans that prove unsuccessful and year-end budget frustration.

 

New, trackable strategies must be enacted for the growth and change that is needed. Consideration of these five key areas will allow your hospital or health system to identify the best potential opportunities within a service area and guide your team toward more productive growth strategy and planning.

Read More

Tags: Blog, strategic planning, demonstration, health care, healthcare, Market Share, market share, healthcare market share, healthcare service area, market share growth, service area growth

How to Drive ROI: Creating Marketing Campaigns that Work

Posted by Jennifer Keller on Oct 17, 2016 10:28:15 PM

Mass marketing, shotgun marketing, spray and pray marketingcall it what you like, but if your marketing strategy can be described in any of these ways, you’re likely wasting valuable money, creating marketing programs with no trackable ROI, alienating large patient groups, and missing opportunities to connect with your preferred population.

Shotgun marketing can be defined as an attempt to raise awareness about a product or service to a large, non-specific group of people, rather than advertising to a specific demographic. There’s a chance that your marketing could hit the right population group, but there’s no guarantee. Not to mention that if you do, there’s likely to be a lot of waste. With this approach, there is no data-based assurance that you’re aiming for patients who actually need the service your hospital is offering.

Read More

Tags: Blog, strategic growth, health care, healthcare, healthcare marketing, healthcare strategic growth, hospital strategic growth, marketing, marketing research, service line growth, targeted marketing

The Data Doesn't Lie: Things Data Will Tell You That Doctors Won't

Posted by Sean Conway on Oct 10, 2016 8:03:37 PM

As a Physician Relations Rep, data is the foundation upon which your entire outreach strategy lives or dies. Without a reliable data source, a trustworthy physician referral tool, and a system for tracking and measuring initiatives, your strategy will lack the full depth of understanding needed to meet your annual growth goals.

The goals of a Physician Relations program are to:

  • Promote physician engagement in order to grow volume in alignment with the hospital's strategic plan.
  • Engage and connect physicians to other physicians and to support key hospital services.
  • Unearth any quality, customer service, or access issues physicians may be experiencing.
Read More

Tags: Blog, physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, strategic growth, strategic planning, health care, health system, healthcare, healthcare strategy, hospital strategy, Physicians, physician patterns

Demographics: Key Considerations When Placing Urgent and Primary Care Clinics

Posted by Morgan Atkins on Oct 3, 2016 6:30:20 PM

 

With so much competition for patients among healthcare providers, picking a convenient, attractive spot for your new facility is crucial. As covered in an earlier post, we’ve considered six key factors for the successful placement of a new primary care or urgent care clinic. In this post, we will take a deeper look at the sixth consideration: demographics. 

If you are not targeting the right demographic for your clinic, all other considerations are essentially irrelevant. To look at it another way, all five of the other considerations are dependent upon demographics. It doesn’t matter how good parking is if the patients you are hoping to attract won’t come to that area. If your proposed clinic doesn’t have any competition, that could be because your competition is right in the heart of your target demographic while your location is outside the viable radius (or perhaps it’s the other way around).

Read More

Tags: Blog, strategic planning, health care, healthcare, hospital location, medical care, medical clinic, medical needs, primary care, primary care clinics, site placements, urgent care, urgent care clinics

Subscribe to Email Updates

Most Popular Posts