Healthcare Strategic Growth Blog

Optimize UX and Marketing Automation for Improved Patient Engagement

By Carly Farlow and Jennifer Keller

Today’s digital savvy healthcare patients know how to do their research when it comes to finding the right care. They are combing the internet for everything from all-natural cold remedies to patient reviews on their local hospital. They are looking for providers and hospitals who can address their unique needs and are willing to commute longer distances, if they must, to get the best care available.

In order to attract the right patients though an optimized online experience, healthcare marketing must continually evolve alongside patients and keep pace with the latest digital marketing trends. A digital marketing strategy can be the key to reaching new prospects in a way that will convert them to satisfied patients. The strategy we use here at Stratasan, and one we highly recommend, is the methodology known as inbound marketing.

Online Marketing Strategies that Connect with Today’s Patient Needs

By Carly Farlow and Jennifer Keller

Today’s healthcare patients are searching the internet to understand medical symptoms, research diagnoses, and find trustworthy health information. They are also looking for providers and hospitals who can meet and address their unique needs and concerns. Rather than simply using the doctor down the street, today’s patient wants customized care over convenience, even if that means a longer commute to their provider of choice.

Healthcare marketing must continually evolve alongside patient needs, attracting patients by providing an online experience that is fresh, relevant, and reliable. A digital marketing strategy can be the key to reaching new prospects in a way that will convert them to satisfied patients. The strategy we use here at Stratasan, and one we highly recommend, is the methodology known as inbound marketing.

Find Inspiration from these Forward-Thinking Marketing Teams

By Jennifer Keller

With so many avenues to interact with patients and prospective patients online, hospitals and health systems are finding new and creative ways to connect every day. In this post, find inspiration from four health systems making impressive and forward-thinking strides in their marketing programs. Each hospital has employed notable marketing, and particularly social media, strategies in an effort to engage their community.

The healthcare marketing landscape has changed in many ways over the past few years. Perhaps the biggest change is that the healthcare consumer is more empowered now than ever before. With an increasing amount of information about healthcare services and providers at their fingertips, consumers are making more educated decisions about how they seek the care they need. To stay competitive, your marketing mix has to evolve.

Here are 5 tips on how to make better use of your healthcare marketing budget: