Healthcare Strategic Growth Blog

The Inside Story on State and All-Payer Claims Data

Posted by Tony Camarata on Jun 19, 2018 3:14:18 PM

Why You Need Both for Growth Planning and Physician Relations

By Haley Attridge, Tony Camarata, Rebecca Groner, Lee Ann Lambdin, and Dave Sellers

Every hospital and healthcare system looking to grow could benefit from reliable, clean, and standardized healthcare patient data. It’s critical for strategic planners and physician liaisons, in particular, to have access to data they can trust when looking to expand offerings, build physician relationships, and improve accessibility to care for their service area.

We recently compared state and CMS datasets and discussed how to sort through the complexities of both to extract valuable insights. If you missed that post, we encourage you to check it out, here.

In this post, we’re analyzing state and all-payer claims data. We’ll explore how these datasets differ, why they differ, and how, when armed with insights from both datasets, planners and liaisons can gain a more complete picture of the opportunities within their market.

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Tags: strategic growth, data, data processing, data strategy, health data, healthcare data, healthcare strategic planning, state data, all-payer claims data, apcd

Best Practices in Physician Relations

Posted by Lee Ann Lambdin on Jun 11, 2018 10:41:00 AM

Interviews with: Mitzi Kent and Dustie Maguire

Get an insider look at the organization of a successful physician relations program as shared in this interview with Stratasan and LifePoint Health. Learn about the goals and responsibilities, hiring and leadership, relationship building techniques, intelligence and information, and compliance needed to run a thriving and effective team.

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Tags: Blog, physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, physician tool, strategic growth, strategic positioning, data, health, health care, health strategy, health system, healthcare, healthcare strategy, hospital, hospital strategy, hospitals, medicare, pathways, Physicians, referrals

Quiz: How Strong is your Data QA Process?

Posted by Haley Attridge on Dec 12, 2017 9:07:00 PM

How frequently do you QA your data? Do you check for discrepancies in your data? Do you have a standardized method for identifying outliers in your data?

The value of data-driven decision making may already be apparent to your team. Or, maybe you've never recognized how Data QA can improve your growth planning process. Either way, this quiz will provide valuable insight as to how well your team is doing. 

Take this short quiz and receive:

  • Immediate feedback as to how good your team is with Data QA
  • Tips and best practices for improving your Data QA process
  • Insights about the value of data-driven decision making
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Tags: data, data processing, healthcare data, data qa

5 Ways to Increase Organizational Alignment: It Starts with Data

Posted by Tony Camarata on Nov 22, 2017 8:15:00 AM

By Tony Camarata

Is your healthcare system failing to meet annual strategic goals due to a lack of organizational alignment? Studies show that the highest-performing healthcare organizations have a strategic plan that sets a clear direction for all functional teams. This plan succeeds or fails depending upon organization-wide understanding of the goals, tactics, and measurable outcomes needed to fulfill the strategic goals. Conversely, if your team is unable to establish alignment, your health system risks stagnation and year-over-year frustration about your inability to meet goals and expectations.  
Here’s a look at how to improve your hospital’s organizational alignment from top to bottom and why getting this right could be the key to meeting your annual strategic goals.

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Tags: strategic growth, strategic growth planning, strategic planners, strategic planning, data, healthcare, healthcare strategic growth, alignment

Growth Planning: Track Progress and Measure Success

Posted by Hank Neuhoff on Aug 2, 2017 12:24:03 PM

By Hank Neuhoff

When you’ve invested significant time, capital, and resources in your organization’s growth and expansion, you want to ensure that your efforts are paying off.

You’ve walked through all the right steps for strategic growth planning: you conducted a business and operational analysis, developed a strategic plan, and your team has been executing against it. This planning process can be daunting for any team to manage, but especially so if you are a smaller hospital or one of the many hospital systems trying to maintain a growth mindset in the face of downsizing.

You have now arrived at step 8 of a successful strategic growth process: reviewing your plan’s execution to measure progress. The purpose of this review is to make sure your hard work is paying off and your goals are being achieved.

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Tags: strategic growth, strategic growth planning, strategic planners, strategic planning, data, healthcare, healthcare data, healthcare strategic growth, big data

Big Data or The Right Data? Why Hospitals and Healthcare Systems Should Focus on Data Relevant for Strategic Growth

Posted by Tony Camarata on Mar 8, 2017 11:43:58 AM

By Tony Camarata

Discussions around “big data” — what it is and why it’s useful — are infiltrating every arena of the healthcare space. Strategic planning, marketing, business development, patient care, and health outcomes are looking to big data for answers.

While the intelligence gained from big data analysis is valuable, there are compelling reasons to believe that working with the right data is far more important than simply having access to, and analysis of, big data.

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Tags: strategic growth, strategic growth planning, strategic planners, strategic planning, data, healthcare, healthcare strategic growth, big data

Pro Tips for Presenting Market Data Visualization to Any Audience

Posted by Morgan Atkins on Feb 28, 2017 4:33:20 PM

By Morgan Atkins

In the healthcare industry, marketing professionals and strategic growth planners are tasked with the important job of creating stories out of datathe art of visualization. You must take rows upon rows of data and transform it into an easily digestible formata skill that when executed properly, is extremely valuable. Anyone can create a bar graph, but the ability to create visualizations that are meaningful and insightful is an art form. 

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Tags: data visualization, data, health data

Know Your Customer Like Never Before, Part 3: Tapestry Segmentation and Wealthy Urban and Suburban Populations

Posted by Jason Haley on Jan 16, 2017 4:15:13 PM

Note: this post is part 3 of a six part series. You can read the firstsecondfourthfifth, and sixth posts or access the whole series here.

Download the Complete Tapestry Segmentation Guide:

As learned in the first and second installments of this blog series, it can be quite useful to use Esri's Tapestry Segmentation to target specific populations that your hospital, system, or physicians serve. Tapestry Segmentation was designed specifically to understand your customer’s lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use Tapestry Segmentation to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

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Tags: Blog, physician relations, Stratasan, strategic growth, strategic planning, consumer outreach, data, Engineering, Esri, esri tapestry segmentation, GIS, health care, healthcare, healthcare data, Market Share, marketing, Tapestry, tapestry segmentation

Know Your Customer Like Never Before, Part 2: Targeting Older (40+) Rural Populations

Posted by Jason Haley on Sep 27, 2016 2:02:59 PM

 

Note: this post is part 2 of a six part series. You can read the firstthirdfourthfifth, and sixth posts here, or access the whole series, here.

As we know from the first post in this series, Esri's Tapestry Segmentation is diverse and quite different depending on the part of the country in which you live. Tapestry was designed specifically to understand customer's lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use the Tapestry Segmentation dataset to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

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Tags: Blog, Stratasan, strategic growth, consumer outreach, data, Esri, esri tapestry segmentation, GIS, health care, healthcare, healthcare data, marketing, Tapestry, tapestry segmentation

Know Your Customer Like Never Before: Stratasan and Tapestry Segmentation

Posted by Jason Haley on Aug 16, 2016 9:38:20 AM

Note: this post is part 1 of a six part series. You can read the secondthirdfourthfifth, and sixth posts, or access the whole series here.

Know your customer. It's marketing and product development 101. In order to fully meet the needs of the consumers in your service area, you must first have a thorough and detailed understanding of who they are. Only then will you be equipped to grow the appropriate services lines to accurately meet their needs. And only then will you be able to target your marketing outreach to let the right consumers know about the services you have developed just for them.

Stratasan, through the use of Esri's Tapestry Segmentation, is positioned to equip your hospital and health system for strategic growth and targeted consumer outreach. This post, and the related post in the series to come, will pull back the curtain, explaining how and why we are equipped to walk your team through the process of getting to know your customer like never before.

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Tags: Blog, Stratasan, strategic growth, consumer outreach, data, Esri, GIS, health care, healthcare, healthcare data, marketing, Tapestry, tapestry segmentation

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