Healthcare Strategic Growth Blog

How to Create Healthcare Marketing Plans Based on Real-Time Intelligence

Posted by Drake Jarman on Aug 7, 2018 10:29:12 PM

How Tanner Health Has Found Success Through Advanced Market Segmentation

By Kelly Meigs and Drake Jarman

Stratasan's Drake Jarman and Kelly Meigs of Tanner Health System led a breakfast session on “How to Create Planning and Marketing Initiatives Based on Real-Time Intelligence” at this year's GSHMPR Annual Conference. Attendees learned how, by geocoding internal patient data to the block group level, Tanner Health System can assess growth plans in real-time and pivot execution strategies as needed.

Download the slides from their presentation, here.

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Tags: hosptial marketing, targeted marketing, marketing roi, healthcare marketing, data-driven decisions, micro-target marketing, success story

[Infographic] The Crazy Statistics of Fireworks and the 4th of July

Posted by Gavin Chance on Jun 25, 2018 1:20:06 PM

Stay Safe this July 4th by Avoiding these Injury Trends/h3>

By Gavin Chance

Don’t become a statistic - stay safe this July 4th! In an effort to help you prepare for this holiday and avoid the most common accidents, we’ve researched fireworks injury data from the past five years. This is what we found:

  • 72% of fireworks accidents occur at home
  • Men are twice as likely to become injured as women
  • 27.9% of injuries happen to children, ages 0-10 years old

Click-to-Tweet: Did you know? 72% of fireworks accidents occur at home, 11.75% occur in public, and 11% at a sporting event.

Interested in learning more, such as the most common diagnoses and where most injuries occur? Check out our infographic, below.

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Tags: infographic, data visualization, data-driven decisions, data analytics

How to Make the Right Data-Driven Decisions: The Secrets of the DIKW Pyramid

Posted by Jason Moore on Jun 20, 2016 5:34:51 AM

Have you ever heard of the DIKW pyramid?  If not, you’re not alone. If you’re up for a refreshing shift in perspective on how to make data-driven decisions, read on...

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Tags: Blog, data analytics, data-driven decisions, health care, healthcare, hospitals, marketing, strategic planning

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