Healthcare Strategic Growth Blog

Why a Data Addiction Could Be Good for Hospital Performance

Posted by Jennifer Keller on Jun 11, 2019 2:53:41 PM

How to Foster a Data-Focused Culture

By Jennifer Keller

Gist Healthcare provides a weekly newsletter called the Weekly Gist.  A popular read in our office, we find it to be informative and useful for staying on top of the latest healthcare news.  In this newsletter, they distill the latest healthcare news, trends, and conversations with industry leaders into actionable guidance for CEOs and senior executives.

A recent excerpt from Gist caught our attention. The CMO of a regional health system shared that: “his personal efforts to champion greater performance transparency and tracking of key clinical metrics made a big difference in [his] system’s impressive results in elevating physician performance.” He went on to emphasize that “getting the doctors addicted to data” was a critical element of his system’s success.

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Tags: data analysis, data analytics, data-driven decisions, healthcare data, healthcare data analytics, storyboards

How to Make the Right Data-Driven Decisions

Posted by Jason Moore on Apr 16, 2019 4:55:00 PM

The Secrets of the DIKW Pyramid

By Jason Moore

Have you heard of the DIKW pyramid?  If not, you’re not alone. But if you’re up for a refreshing shift in perspective on how to make data-driven decisions, then read on.

Within the healthcare landscape, change is constant. As a result, growth departments — whether they be strategic planning, marketing, business development, or physician relations — must make informed, data-driven decisions that can keep pace with the rate of change. Stratasan views the DIKW pyramid as the best and most philosophically accurate way for leaders to make these decisions.

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Tags: Blog, strategic planning, data analytics, data-driven decisions, health care, healthcare, hospitals, marketing

How to Create Healthcare Marketing Plans Based on Real-Time Intelligence

Posted by Drake Jarman on Aug 7, 2018 10:29:12 PM

How Tanner Health Has Found Success Through Advanced Market Segmentation

By Kelly Meigs and Drake Jarman

Stratasan's Drake Jarman and Kelly Meigs of Tanner Health System led a breakfast session on “How to Create Planning and Marketing Initiatives Based on Real-Time Intelligence” at this year's GSHMPR Annual Conference. Attendees learned how, by geocoding internal patient data to the block group level, Tanner Health System can assess growth plans in real-time and pivot execution strategies as needed.

Download the slides from their presentation, here.

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Tags: data-driven decisions, healthcare marketing, marketing roi, targeted marketing, hosptial marketing, success story, micro-target marketing

[Infographic] The Crazy Statistics of Fireworks and the 4th of July

Posted by Gavin Chance on Jun 25, 2018 1:20:06 PM

Stay Safe this July 4th by Avoiding these Injury Trends/h3>

By Gavin Chance

Don’t become a statistic - stay safe this July 4th! In an effort to help you prepare for this holiday and avoid the most common accidents, we’ve researched fireworks injury data from the past five years. This is what we found:

  • 72% of fireworks accidents occur at home
  • Men are twice as likely to become injured as women
  • 27.9% of injuries happen to children, ages 0-10 years old

Click-to-Tweet: Did you know? 72% of fireworks accidents occur at home, 11.75% occur in public, and 11% at a sporting event.

Interested in learning more, such as the most common diagnoses and where most injuries occur? Check out our infographic, below.

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Tags: data visualization, data analytics, data-driven decisions, infographic

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