Stratasan Blog

Year One in Review—A Highlight Reel of Launch Pathway’s Best Content

By Drake Jarman and Sean Conway

It’s been exactly one year since we debuted Launch Pathway on the Stratasan blog. With that anniversary in mind, we saw an opportunity to highlight some of our best content and insights from this first year. Additionally, we’ve created a video which summarizes Launch Pathway’s features and benefits, with a high level explanation of how this tool can revolutionize your strategic planning efforts.

Watch the video here.

By Tony Camarata

Has this ever happened to you? You walk into a strategy meeting with your strategic plan, ready to plan for the future, but walk out with long list of to-dos instead? The meeting that was supposed to be used to chart your future growth strategy is spent asking and atempting to answer questions about past performance. Your organization’s key stakeholders need to know more insight into certain figures and also have requested intelligence that wasn’t prepared in advance, but they are not the right audience to jump into Excel pivot tables.

Launch Pathway’s Storyboards will eliminate this problem with live meeting facilitations.

Launch Pathway is a data visualization tool that lives on top of state data. The Storyboards feature enables you to take snapshots of market share, service lines, payor mix, and maps of your facility and add them to presentation-ready decks within minutes, all within the application.

By Scott Burns

When our product team originally conceived Launch Pathway, the benefits stemming from the feature now  known as Storyboards was at the forefront. As we have learned in our 6 years at Stratasan, often times product design is improved when starting with the end in mind. Our basic goals for Storyboards were to be able to save snapshots of data and visualizations, edit your story or presentation, and have each storyboard presentation automatically refresh with each new data release.

More specifically, the main model of Storyboards is an ordered collections of snapshots, each of which can exist in multiple storyboards at a time (referred to as a many-to-many relationship). As we worked through a variety of design and functionality ideas, we came to the point where we knew if the end user could not save a snapshot quickly and efficiently all other functions would be moot. A breakthrough occurred when our Product Captain, Morgan Atkins, suggested Pinterest as a place for inspiration for this functionality.

By Scott Burns, and Corey Robertson, and Lisa French

As we’ve approached the release of our newest software, Launch Pathway, we have blogged about how Launch Pathway compares to other business intelligence tools, why data visualization is so important, and why hospitals and health systems should focus on the right data over big data.

Now in this post, a few members of our development team are taking the opportunity to share some of what they experienced while building this new software. As developers, this post is partly a love letter to the Stratasan tools and also an opportunity to share our philosophy on iteratively delivering large projects. With that in mind, we hope you enjoy.

Why Each Platform was Created and the Unique Needs and Goals of Each User

By Tony Camarata, Scott Burns, and Forrest Rich

As we approached the official release date of Launch Pathway, we found it helpful to consider other platforms on the market that provide a similar set of offerings. We analyzed and researched our customer’s needs and the options previously available to them so we have a more complete understanding of how Launch Pathway will be useful and relevant to our customers. Based on our market research, these are the three primary options available to healthcare marketers and strategists looking to apply data intelligence to strategic growth planning:

• An in-house DIY approach
• Tableau
• Launch Pathway

We won’t cover the details of an in-house DIY approach in this post, but we’ll instead focus on the differences between Tableau and Launch Pathway. Launch Pathway is strategic intelligence platform that transforms complex healthcare market data into straightforward insights. It removes the roadblocks of data crunching for healthcare marketing and strategic planning professionals, allowing users to more quickly progress to the high-value work of growth strategy and planning. Tableau was created to help anyone see and understand their data, whatever that data might be. It connects to almost any database, allowing for the creation of drag and drop to visualizations.

We know both Tableau and Launch Pathway have a lot of great capabilities, so we’re not interested in detailing out every good and bad aspect of each platform. But, we do see value in highlighting the strategy behind why each was created, who the users are of each, and what these users are trying to accomplish.

By Morgan Atkins

In the healthcare industry, marketing professionals and strategic growth planners are tasked with the important job of creating stories out of data—the art of visualization. You must take rows upon rows of data and transform it into an easily digestible format—a skill that when executed properly, is extremely valuable. Anyone can create a bar graph, but the ability to create visualizations that are meaningful and insightful is an art form. 

This post is the fourth in a five-part series (I. Projection, II. Base Maps, III. Color Selection, IV. Symbology, and V. Legends) which will look at various GIS tools and methodologies utilized by Stratasan.

In this post we will discuss different types and styles of symbologies used in our maps at Stratasan. Symbology is the combination of the color, shape, and size of attributes on a map. It is critically important in polygon, line, and point layers. Symbology is quintessential in making a map readable and in helping the information on the map be interpreted both easily and quickly. The symbology of attribute labels helps the map reader understand what locations are important and which locations are  most significant.  Without proper symbology, a great map can become completely useless.

This post is the third in a five-part series (I. Projection, II. Base Maps, III. Color Selection, IV. Symbology, and V. Legends) which will look at various GIS tools and methodologies utilized by Stratasan.

In this post we will discuss the colors and color schemes we use in our maps at Stratasan. Color is an important part of any map.  It helps the map reader understand what is being presented, helps separate and organize different attributes, and draws the reader into the cartographic presentation.