Healthcare Strategic Growth Blog

Increase Marketing ROI: Use Data to Focus Your Outreach

Posted by Lee Ann Lambdin on Aug 10, 2016 8:20:16 AM

*This post is based on information shared in a webinar co-presented by Stratasan’s SVP of Healthcare Strategy, Lee Ann Lambdin and TenAdam’s President, Jon Headlee. For the full presentation, watch the webinar.

Target Practice: Using Data to Focus Your Marketing

Most hospital and health system marketing and planning teams are familiar with the basics of strategic growth planning. This includes ensuring that your mission is favorable to growth, creating measurable goals, and developing a well-planned strategy for execution.

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Tags: Blog, strategic growth, strategic growth planning, data, data analysis, esri tapestry segmentation, growth planning, health systems, healthcare data, healthcare marketing, hospitals, marketing, roi

3 Takeaways on the State of Healthcare in D.C.

Posted by Drake Jarman on Mar 23, 2016 2:00:51 AM

Lessons Learned with Leadership Health Care

 

This past week I attended the Nashville Health Care Council’s Leadership Health Care Delegation in Washington D.C. We heard from members of Congress, administration officials, capitol hill staff, and national thought leaders as they discussed key health care policy issues, federal health care spending priorities, and reform implementation. Below are my top three takeaways from the trip.

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Tags: Blog, congress, data, government, health care, healthcare, interoperability, nashville, washington, healthcare news

Jackpot! Why Winning the Lottery Won’t Change Our Data

Posted by Jason Haley on Jan 14, 2016 2:08:16 PM

When someone wins the lottery, the income-level demographic data for where they live will be effected. However, depending on the way you look at this effect, there will either be slight changes, if any, or there will be a large change. The reason for this difference is that demographic datasets supply both mean and median household incomes.

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Tags: data, demographics, GIS, Lottery

Medicare Provider Utilization and Payment Data: Physician and Other Suppliers

Posted by The Stratasan Team on Apr 22, 2014 10:02:39 AM

Last week when CMS released the public data set, the Medicare Provider Utilization and Payment Data: Physician and Other Supplier Public Use File (PUPD for short), most of the articles primarily focused on the top ten physicians with the highest charges.  The focus was on sensationalism and in general missed the main point of this data.

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Tags: data, health data

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