How Our Purpose, Niche, and Story Are Designed to Help You Succeed
By Jason Moore
We recently held our annual Town Hall, which is a time set aside for reflection and preparation for the new year. Following the pattern of most everything else in 2020, this year’s Town Hall looked different from the past. It was virtual and shorter in length in an effort to be mindful of the taxing nature of multi-hour video meetings.
One consistency from the past was that much of the time was spent reflecting on our purpose, niche, and the ongoing evolution of our company story. This trifecta encompasses what makes our company unique, our “special sauce,” if you will.
