By Jason Haley
One of Stratasan's most powerful assets is our demographic/psychographic data [check out our six-part Tapestry series here]. Using this data in tandem with our state, federal, and proprietary datasets we create actionable healthcare market intelligence from the block group level to the national level. What you might not know is that this annual demographic/psychographic data comes from Esri, the market leader in both GIS software and data. Most of our customers know that we use Esri for our demographic and psychographic data, but not everyone knows why.
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Tags:
Blog,
demographics,
Esri,
GIS,
Psychographics,
Tapestry
Introducing Demographics for Launch Pathway
By Tony Camarata, Morgan Atkins, and Rebecca Groner
Demographic data is one of the oldest forms of strategic planning data available. The inaugural US Census was in 1790, which is relatively recent considering the history of census data. Today, demographic data is a basic commodity with detailed information being available on the Census Bureau's website. You can also get this kind of information from numerous established businesses or from a trade association.
While easy access to demographic data is convenient, simply having the information is often not enough. Businesses and organizations looking to use demographic data to find opportunities for growth will need the data to be filtered and organized in a way that makes it useful. This is especially the case for hospitals and healthcare systems.
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Tags:
healthcare marketing,
marketing,
marketing development,
marketing roi,
targeted marketing,
launch pathway,
healthcare strategic growth,
healthcare strategic planning,
strategic growth,
demographics,
healthcare demographics,
healthcare data,
healthcare data analytics
We hope it’s been a wonderful year of growth and learning through Stratasan's Strategic Growth blog series. As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2016. These posts received the most hits and seemed to provide the most helpful strategic growth guidance to you, our readers.
If you’re traveling over the holidays, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.
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Tags:
2016,
Blog,
demographics,
health care,
healthcare,
healthcare customer,
healthcare marketing,
healthcare patient,
healthcare service area,
healthcare strategic growth,
marketing,
marketing roi,
patient population,
physician recrutiment,
physician relations,
service area,
strategic growth
When someone wins the lottery, the income-level demographic data for where they live will be effected. However, depending on the way you look at this effect, there will either be slight changes, if any, or there will be a large change. The reason for this difference is that demographic datasets supply both mean and median household incomes.
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Tags:
data,
demographics,
GIS,
Lottery
At this year’s Esri User Conference in San Diego the biggest psychographic news of the year was finally presented. That’s right, folks, the completely overhauled and revamped Tapestry Segmentation dataset has finally been released into the wild. And nobody was more excited about this than our team at Stratasan!
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Tags:
demographics,
Esri,
GIS,
healthcare,
Inpatient Statistics,
Jason Haley,
LifeModes,
Mapping,
median age,
Population Health Management,
Psychographics,
Tapestries
