Optimize UX and Marketing Automation for Improved Patient Engagement
By Carly Farlow and Jennifer Keller
Today’s digital savvy healthcare patients know how to do their research when it comes to finding the right care. They are combing the internet for everything from all-natural cold remedies to patient reviews on their local hospital. They are looking for providers and hospitals who can address their unique needs and are willing to commute longer distances, if they must, to get the best care available.
In order to attract the right patients though an optimized online experience, healthcare marketing must continually evolve alongside patients and keep pace with the latest digital marketing trends. A digital marketing strategy can be the key to reaching new prospects in a way that will convert them to satisfied patients. The strategy we use here at Stratasan, and one we highly recommend, is the methodology known as inbound marketing.
