By Jason Haley
One of Stratasan's most powerful assets is our demographic/psychographic data [check out our six-part Tapestry series here]. Using this data in tandem with our state, federal, and proprietary datasets we create actionable healthcare market intelligence from the block group level to the national level. What you might not know is that this annual demographic/psychographic data comes from Esri, the market leader in both GIS software and data. Most of our customers know that we use Esri for our demographic and psychographic data, but not everyone knows why.
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Blog,
demographics,
Esri,
GIS,
Psychographics,
Tapestry
Note: this post is part 3 of a six part series. You can read the first, second, fourth, fifth, and sixth posts here.
As learned in the first and second installments of this blog series, it can be quite useful to use Esri's Tapestry Segmentation to target specific populations that your hospital, system, or physicians serve. Tapestry Segmentation was designed specifically to understand your customer’s lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use the Tapestry Segmentation dataset to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.
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Blog,
physician relations,
Stratasan,
strategic growth,
strategic planning,
consumer outreach,
data,
Engineering,
Esri,
esri tapestry segmentation,
GIS,
health care,
healthcare,
healthcare data,
Market Share,
marketing,
Tapestry,
tapestry segmentation
Note: this post is part 2 of a six part series. You can read the first, third, fourth, fifth, and sixth posts here.
As we know from the first post in this series, Esri's Tapestry Segmentation is diverse and quite different depending on the part of the country in which you live. Tapestry was designed specifically to understand customer's lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use the Tapestry Segmentation dataset to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.
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Tags:
Blog,
Stratasan,
strategic growth,
consumer outreach,
data,
Esri,
esri tapestry segmentation,
GIS,
health care,
healthcare,
healthcare data,
marketing,
Tapestry,
tapestry segmentation
Note: this post is part 1 of a six part series. You can read the second, third, fourth, fifth, and sixth posts here.
Know thy customer. It's marketing and product development 101. In order to fully meet the needs of the consumers in your service area, you must first have a thorough and detailed understanding of who they are. Only then will you be equipped to grow the appropriate services lines to accurately meet their needs. And only then will you be able to target your marketing outreach to let the right consumers know about the services you have developed just for them.
Stratasan, through the use of Esri's Tapestry Segmentation, is positioned to equip your hospital and health system for strategic growth and targeted consumer outreach. This post, and the related post in the series to come, will pull back the curtain, explaining how and why we are equipped to walk your team through the process of getting to know your customer like never before.
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Blog,
Stratasan,
strategic growth,
consumer outreach,
data,
Esri,
GIS,
health care,
healthcare,
healthcare data,
marketing,
Tapestry,
tapestry segmentation
As you know, the psychographic Tapestry Segmentation system Stratasan utilizes had a major overhaul when Esri released their 2014 datasets [You can find the specifics on these changes here]. The look and feel of the updated tapestries is better in every way. This superiority is true for both aesthetic and format. Let's look at an example of both of these below:
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Esri,
esri tapestry segmentation,
GIS
At this year’s Esri User Conference in San Diego the biggest psychographic news of the year was finally presented. That’s right, folks, the completely overhauled and revamped Tapestry Segmentation dataset has finally been released into the wild. And nobody was more excited about this than our team at Stratasan!
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Tags:
demographics,
Esri,
GIS,
healthcare,
Inpatient Statistics,
Jason Haley,
LifeModes,
Mapping,
median age,
Population Health Management,
Psychographics,
Tapestries
