Healthcare Strategic Growth Blog

Stratasan's Demographic Data: [The Many Reasons] Why We Use Esri

Posted by Jason Haley on Mar 16, 2018 10:00:00 AM

By Jason Haley

One of Stratasan's most powerful assets is our demographic/psychographic data [check out our six-part Tapestry series here]. Using this data in tandem with our state, federal, and proprietary datasets we create actionable healthcare market intelligence from the block group level to the national level. What you might not know is that this annual demographic/psychographic data comes from Esri, the market leader in both GIS software and data. Most of our customers know that we use Esri for our demographic and psychographic data, but not everyone knows why.

Read More

Tags: Blog, demographics, Esri, GIS, Psychographics, Tapestry

Know Your Customer Like Never Before, Part 3: Tapestry Segmentation and Wealthy Urban and Suburban Populations

Posted by Jason Haley on Jan 16, 2017 4:15:13 PM

Note: this post is part 3 of a six part series. You can read the firstsecondfourthfifth, and sixth posts or access the whole series here.

Download the Complete Tapestry Segmentation Guide:

As learned in the first and second installments of this blog series, it can be quite useful to use Esri's Tapestry Segmentation to target specific populations that your hospital, system, or physicians serve. Tapestry Segmentation was designed specifically to understand your customer’s lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use Tapestry Segmentation to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

Read More

Tags: Blog, physician relations, Stratasan, strategic growth, strategic planning, consumer outreach, data, Engineering, Esri, esri tapestry segmentation, GIS, health care, healthcare, healthcare data, Market Share, marketing, Tapestry, tapestry segmentation

Know Your Customer Like Never Before, Part 2: Targeting Older (40+) Rural Populations

Posted by Jason Haley on Sep 27, 2016 2:02:59 PM

 

Note: this post is part 2 of a six part series. You can read the firstthirdfourthfifth, and sixth posts here, or access the whole series, here.

As we know from the first post in this series, Esri's Tapestry Segmentation is diverse and quite different depending on the part of the country in which you live. Tapestry was designed specifically to understand customer's lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use the Tapestry Segmentation dataset to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

Read More

Tags: Blog, Stratasan, strategic growth, consumer outreach, data, Esri, esri tapestry segmentation, GIS, health care, healthcare, healthcare data, marketing, Tapestry, tapestry segmentation

Know Your Customer Like Never Before: Stratasan and Tapestry Segmentation

Posted by Jason Haley on Aug 16, 2016 9:38:20 AM

Note: this post is part 1 of a six part series. You can read the secondthirdfourthfifth, and sixth posts, or access the whole series here.

Know your customer. It's marketing and product development 101. In order to fully meet the needs of the consumers in your service area, you must first have a thorough and detailed understanding of who they are. Only then will you be equipped to grow the appropriate services lines to accurately meet their needs. And only then will you be able to target your marketing outreach to let the right consumers know about the services you have developed just for them.

Stratasan, through the use of Esri's Tapestry Segmentation, is positioned to equip your hospital and health system for strategic growth and targeted consumer outreach. This post, and the related post in the series to come, will pull back the curtain, explaining how and why we are equipped to walk your team through the process of getting to know your customer like never before.

Read More

Tags: Blog, Stratasan, strategic growth, consumer outreach, data, Esri, GIS, health care, healthcare, healthcare data, marketing, Tapestry, tapestry segmentation

A Glance at Tapestry's New Look

Posted by Jason Haley on Jan 22, 2015 4:11:28 PM

As you know, the psychographic Tapestry Segmentation system Stratasan utilizes had a major overhaul when Esri released their 2014 datasets [You can find the specifics on these changes here]. The look and feel of the updated tapestries is better in every way. This superiority is true for both aesthetic and format. Let's look at an example of both of these below:

Read More

Tags: Esri, esri tapestry segmentation, GIS

2014 Tapestry Segmentation Data: Why We're Excited

Posted by Jason Haley on Aug 4, 2014 11:42:12 AM

At this year’s Esri User Conference in San Diego the biggest psychographic news of the year was finally presented. That’s right, folks, the completely overhauled and revamped Tapestry Segmentation dataset has finally been released into the wild. And nobody was more excited about this than our team at Stratasan!

Read More

Tags: demographics, Esri, GIS, healthcare, Inpatient Statistics, Jason Haley, LifeModes, Mapping, median age, Population Health Management, Psychographics, Tapestries

Subscribe to Email Updates

Most Popular Posts