Access the Latest Population Data for Better Strategic Planning
By Megan Reeves
The U.S. Census Bureau recently released the 2020 Census results, triggering conversations among marketers and planners everywhere about changing market demographics. These results track the nation’s diversity and how we’re evolving.
Key takeaways from the 2020 Census include the following:
- The non-Hispanic white population nationwide got smaller, shrinking from 196 million in 2010 to 191 million in 2020
- Almost all of the growth of the past 10 years happened in metropolitan areas
- The share of children in the U.S. declined because of falling birth rates, while it grew for adults, driven by aging baby boomers
- The nation’s 7.4% growth rate over the decade, the smallest since the Great Depression, was largely propelled by a Hispanic boom
- Among all U.S. metro areas, the fastest-growing one was in The Villages, the Florida retirement community built on former cow pastures
For healthcare business development leaders, these population shifts should be a signal that it’s time to reevaluate their own market demographics, to ensure they’re set up to adequately meet the needs of their community.
Stratasan, through the use of Esri's Tapestry Segmentation, is positioned to help in this endeavor.