Healthcare Strategic Growth Blog

By Lee Ann Lambdin and Jason Haley

Refining Your Process for Better Marketing ROI and Growth Planning Success

The first step in any planning or marketing endeavor for a healthcare organization is service area definition. Before demographics or market share can be run, an appropriate service area must be applied.

There is no one-size-fits-all way to define a service area. In fact, there are several ways to do it. Which one is best? The answer is, it depends.  Defining a service area is both art and science.   In our years of working with healthcare strategists, marketers, and planners , we’ve   found that most organizations define their service areas incorrectly, often defining   them larger than th ey should.  

 

 

Tags: strategic growth, strategic growth planning, healthcare strategic growth, healthcare, analytics partner, data analyst, healthcare analyst, healthcare service area, service area growth

Validate Your Market Understanding for More Informed Strategic Planning

By Morgan Atkins and Hank Neuhoff

An Environmental Assessment (EA) is an opportunity to validate your market understanding and can serve as an exposition on your market’s climate. EAs provide a comprehensive baseline for planning and can serve as a year-long reference point for measuring the progress and success of your strategic initiatives.

With so many high-priority outcomes connected to your EA findings, it’s important to get these assessments right. This checklist can serve as a handy guide to completing a successful EA. We’ll outline best practices and provide you with a step-by-step process for the best possible results.

Tags: Blog, health care, healthcare, strategic growth, checklist, environmental assessment, mra, market research analysis

Tags: Blog, data, health, health care, health strategy, health system, healthcare, healthcare strategy, hospital, hospital strategy, hospitals, medicare, pathways, physician liaison, Physician Pathway, physician recruitment, physician referral, physician referral tool, physician relations, physician tool, Physicians, referrals, strategic growth, strategic positioning

Use the Right Data to Stay Competitive and Optimize Physician Outreach

Whether it proves to be an opportunity or a curse, one thing is certain; today’s healthcare providers are living in interesting times. The US healthcare system is facing a monumental physician shortage due to population growth, an increase in the number of aging Americans, and the retirement of practicing doctors. Additionally, despite increased medical school enrollments over the last half decade, the physician shortfall is projected to grow to 100,000 by the year 2030, according to the Association of American Medical Colleges.

Concurrent to these headaches has been the onslaught of big data—seen by many as a potential elixir to a myriad of problems, and seen by others as merely a new conundrum. 

One thing is certain: hospitals and health systems have never had a more urgent need for accurate, actionable intelligence—especially with regards to fostering and maintaining their physician relations to drive strategic growth.

Tags: Blog, health care, healthcare, physician liaision, physician liaison, Physician Pathway, physician referral, physician relations, strategic growth, white paper

Takeaways from the 2018 Healthcare Marketing and Physician Strategies Summit

By Jackie DeGroat

This month, several members of our team attended the 2018 Healthcare Marketing & Physician Strategies Summit in Salt Lake City, UT. This year, more than 800 executives attended The Summit, which is the leading conference for senior-level marketing, strategy, physician relations, sales, and business development executives from hospitals, health systems, academic medical centers, integrated networks, and medical groups.

Attending as sponsors, our team found the experience to be a rewarding mix of networking with peers and gleaning best practices from specialists in various arenas of the healthcare industry. Here are my key takeaways, summarized as a series of best practices for physician liaisons in the areas of sales planning and tracking and measuring results.

Tags: healthcare analytics partner, healthcare, healthcare data, healthcare market data, Physician Pathway, healthcare physician strategy, physician liaision, physician liaison, physician recruitment, physician outreach strategy, physician patterns

Tags: healthcare, success story, healthcare data analytics, healthcare analytics partner, analytics partner, data analytics

Tags: strategic growth, strategic growth planning, healthcare strategic growth, healthcare, data analyst, healthcare analyst, service area growth, success story

By Lee Ann Lambdin, Taylor Smith, and Jackie DeGroat

Why It’s Critical for Measuring Progress, Driving Growth, and Meeting Goals

A Playbook for Independent Hospitals and Small Health Systems

Most marketing, strategic planning, and physician relations teams recognize the value of tracking the ROI of their outreach efforts, but it's challenging to do. This is especially true for independent hospitals and small health systems.

But for these smaller healthcare providers, it's especially important that they strategize and track success in tandem, because they don't have the money or bandwidth to duplicate efforts, nor the support of a corporate office or hospital support center.

Tags: strategic growth, strategic growth planning, healthcare strategic growth, healthcare, analytics partner, data analyst, healthcare analyst, healthcare service area, service area growth

Time is everything.

Regardless of the size of your organization or your position, it’s a reality in healthcare today that your job will require you to wear many hats and to work smarter, not harder. You may find yourself responsible for multiple departments or teams in several different locations. Maybe your organization has experienced a merger and you are now involved in marketing, business development, and strategic planning. Whatever the case may be, it’s critical now more than ever that you master the skills of productivity and time management, finding resourceful ways to be more effective with your limited time.

Tags: Blog, health care, healthcare, healthcare professional, productivity, strategic planning, time management

We hope it’s been a wonderful year of growth and learning through Stratasan's Strategic Growth blog series. As we close out the year, we thought it would be helpful to share the 5 most popular blog posts from 2017. These posts received the most hits and seemed to provide the most helpful strategic growth guidance to you, our readers.

If you’re traveling over the holidays, this is a great way to review helpful blog posts that you may have missed or revisit your favorites for fresh insight.

 

Tags: Blog, health care, healthcare, healthcare marketing, healthcare service area, healthcare strategic growth, marketing, physician recrutiment, physician relations, service area, strategic growth, 2017, software