Healthcare Strategic Growth Blog

3 Essential Questions to Ask of Your APCD Provider

Posted by Morgan Atkins on Nov 3, 2020 12:30:00 PM

Uncover the Fundamental Truths Your All-Payer Claims Data Should Deliver

By Morgan Atkins and Daniel Dreaden

Not all all-payer claims data (APCD) is created equally. Depending on the data aggregator and clearinghouse(s) used, the APCD offered by any given analytics company can vary significantly.

When choosing a partner to provide your APCD, it can be difficult to discern what’s most important. Many incentives offered may sound nice to have, but could also be distractions to keep you from noticing more critical features that are lacking. As you consider your options, keep these three questions in mind:

  • Does this APCD provide patient cohort tracking?
  • Will you be able to access submit and remit data?
  • Is there transparency into what is being modeled and how?

Let's discuss in more detail each of these questions and why it’s critical to have these clearly answered before signing on with an APCD provider.

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Tags: data analytics, healthcare data, healthcare analytics partner, healthcare data analytics, all-payer claims data, apcd

Healthcare Analysts are in Short Supply: How to Overcome the Challenge

Posted by Lee Ann Lambdin on Aug 6, 2020 6:30:00 AM
by Lee Ann Lambdin

I hired a great analyst a few years ago. She was skilled with database programs, understood the complexities of the healthcare market, and had previously been a medical records coderin short, she was very talented. The longer she was in her position, the more our state data was reported accurately and on a reliable schedule. It was a huge win for me and my team!

Recognizing her capabilities, I asked if she could start running "quarterly standard reports" that present key findings which could influence how our planning, marketing, and business development departments would function and what we would focus on in the weeks and months to come. These quarterly updates would be high-level summaries of our market landscape and would cover everything from our hospital’s market share, trended volume, competitor positions, product lines, payor mix, patient migration patterns and more. 

 

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Tags: strategic growth, strategic growth planning, strategic planners, strategic planning, data analysis, data analytics, healthcare, healthcare data, healthcare strategic growth, healthcare analytics partner, healthcare trends

Know Your Customer Like Never Before, Part 6: The Remaining Potpourri of Tapestry LifeModes

Posted by Jason Haley on Oct 27, 2019 8:59:00 AM

By Jason Haley

For the sixth, and final, installment of our tapestry series, we’ll be covering Tapestry Segments in three differing LifeModes. (You can read the first, second, thirdfourth, and fifth posts or access the whole series here.) 

Download the Entire Series Here:

Since this last post is covering three LifeModes that are unrelated, it will be structured a little differently than the first five posts in this series. We’ll cover a large swath of Urbanization Groups, then specifically dive into each of the three LifeModes separately. Each of the LifeModes will utilize healthcare differently than the next, so we’ll look at each section individually,rather than holistically, like we have in the past.

It has been a lot of fun covering Tapestry Segmentation throughout this blog series and our hope is that you not only know more than you did when we started, but also how you can utilize Psychographic data to your advantage within your markets and patient populations! If you have any questions about Tapestry Segmentation that these posts have not answered, you are more than welcome to reach out to me directly at jhaley@stratasan.com.

Before we dive into the last post, here’s a quick Tapestry refresher: Tapestry Segmentation was designed specifically for understanding your customer’s lifestyle choices —what they buy and how they spend their free time. This information gives Stratasan, and you, our clients, insights that help identify a facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use Tapestry Segmentation to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

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Tags: data analysis, esri tapestry segmentation, GIS, healthcare, healthcare data, healthcare gis, Tapestry, tapestry segmentation, healthcare analytics partner, healthcare market data

Know Your Customer Like Never Before, Part 5: Diversity in the City

Posted by Jason Haley on Oct 12, 2019 8:30:00 AM

By Jason Haley

For the fifth installment of our tapestry series, we’ll be covering Tapestry Segments in the City.

(Note: you can read the first, second, thirdfourth, and sixth posts or access the whole series here.)

Download the Complete Series Here:

This post (as well as the previous post) specifically highlights Tapestry Segments in LifeModes in America’s urban core. This post includes urban LifeModes predominantly made up of Ethnic Enclaves and Next Wave populations. Households in these Segments are made up of young, mobile, and diverse populations living in the most densely populated neighborhoods of the largest cities. As these populations get older and start families, they begin to move to neighborhoods that flank major cities as well as affluent suburbs. They will also begin to utilize health care more and more. By targeting these LifeModes, a healthcare organization can hone in on areas where the growth of healthcare needs can be expected in the future and plan accordingly.

Before we dive into the rest of this post, here’s a quick Tapestry refresher: Tapestry Segmentation was designed specifically for understanding your customer’s lifestyle choices —what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify a facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use Tapestry Segmentation to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

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Tags: data analysis, esri tapestry segmentation, GIS, healthcare, healthcare data, healthcare gis, Tapestry, tapestry segmentation, healthcare analytics partner, healthcare market data

Know Your Customer Like Never Before, Part 4: Life in the City

Posted by Jason Haley on Oct 5, 2019 6:00:00 AM

By Jason Haley

For the fourth installment of our tapestry series, we’ll be covering Tapestry Segments in the City.

(Note: you can read the first, secondthird, fifth, and sixth posts  or access the whole series here.)

Download the Complete Tapestry Segmentation Guide:

This post (as well as the next) will specifically highlight Tapestry Segments in LifeModes in America’s urban core. Since there are so many urban segments, we’ll be covering them over two posts. This first post will include urban LifeModes predominantly made up of white and black populations. Households in these Segments are made up of people ages 28-47 years old. As these populations age into their 30s and 40s, they will begin to utilize health care more and more. By targeting these LifeModes, a healthcare organization can hone in on areas where the growth of healthcare needs can be expected in the future and plan accordingly.

Before we dive into the rest of this post, here’s a quick Tapestry refresher: Tapestry Segmentation was designed specifically for understanding your customer’s lifestyle choices —what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify a facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use Tapestry Segmentation to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

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Tags: data analysis, esri tapestry segmentation, GIS, healthcare, healthcare data, healthcare gis, Tapestry, tapestry segmentation, healthcare analytics partner, healthcare market data

6 Pitfalls to Avoid When Choosing a Healthcare Analytics Partner

Posted by Sean Conway on Mar 26, 2019 7:55:00 PM

Heed these Warning Signs and Prevent Costly Consequences

By Sean Conway

When signing on with an outside partner for strategic growth insights and support, there are a variety of factors to consider, and a few warning signs to heed. Some examples include:

  • Will your vendor be a good strategic growth partner for your specific needs?

  • Should you choose the partner who can do a little bit of everything, but may not specialize in one area? Or go with multiple partners, each with their own specialty?

  • Is your vendor fully HIPPA compliant in how they use patient data?

While there are many variables to consider, in this post we focus on what to look out for and what to avoid. If you notice any of these red flags as you walk through the evaluation process with a new partner, take note, as it could be a warning sign for a less-than-stellar partnership down the line. Any one of these issues could lead to costly consequences that may not seem important early on, but could cause major (and expensive!) problems for your hospital as the relationship progresses.

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Tags: strategic growth, growth partnership, healthcare analytics partner, healthcare growth

Best Practices in Physician Relations Sales Planning, ROI Measurement, and Results Tracking

Posted by Jackie DeGroat on May 30, 2018 9:11:37 AM

Takeaways from the 2018 Healthcare Marketing and Physician Strategies Summit

By Jackie DeGroat

This month, several members of our team attended the 2018 Healthcare Marketing & Physician Strategies Summit in Salt Lake City, UT. This year, more than 800 executives attended The Summit, which is the leading conference for senior-level marketing, strategy, physician relations, sales, and business development executives from hospitals, health systems, academic medical centers, integrated networks, and medical groups.

Attending as sponsors, our team found the experience to be a rewarding mix of networking with peers and gleaning best practices from specialists in various arenas of the healthcare industry. Here are my key takeaways, summarized as a series of best practices for physician liaisons in the areas of sales planning and tracking and measuring results.

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Tags: physician liaison, Physician Pathway, physician recruitment, healthcare, healthcare data, physician liaision, healthcare analytics partner, healthcare physician strategy, physician outreach strategy, healthcare market data, physician patterns

Helping Hospitals Grow Using Data

Posted by Jason Moore on Mar 14, 2018 9:15:30 AM

A HealthRedesigned Podcast

By Jason Moore

The rapid progression of healthcare means it’s more important than ever for hospitals to understand how they should evolve. The need for the right data to make the best strategic decisions possible has become a critical component to growth.

Through our applications and our services, Stratasan makes it easier for hospitals and healthcare systems to turn their data into intelligence and make data-based decisions that’ll help them grow strategically and stay competitive.

I recently chatted with Jon Lay, Founder at Hanno, and discussed these ideas, which were recorded in this podcast conversation.

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Tags: healthcare analytics partner, healthcare growth, healthcare patient, strategic growth plan, Hospital growth plan, healthcare market data, healthcare data analytics, hospital growth, podcast, growth mindset

A Roadmap to Switching Analytics Partners

Posted by Drake Jarman on Feb 23, 2018 2:51:15 PM

By Drake Jarman

Make it Happen in 60 Days or Less

Download Now

Switching healthcare data analytics partners can be scary. But keeping the status quo could be a costly mistake. Staying associated with a sub-par partner can lead to lost revenue, marketshare, and diminishing physician relationships. In a healthcare ecosystem where change is the only constant, hospital leaders want:

  • A partner who is nimble, creative, and who can scale to meet their evolving needs
  • A robust tool that can equip them with intelligence to adapt and evolve amidst changing healthcare realities
  • Data transparency for more insightful and effective growth planning

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Tags: data analytics, healthcare, analytics partner, healthcare analytics partner, healthcare data analytics, success story

Focusing on the Job to be Done

Posted by Jason Moore on Dec 5, 2017 3:57:09 PM

Health:Further - The Future of Health Podcast

By Jason Moore

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Tags: data analysis, data analytics, healthcare analytics partner, healthcare patient, patient population, big data, podcast

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