Stratasan Blog

Quiz: How Strong is your Data QA Process?

Posted by Haley Attridge on Dec 12, 2017 9:07:00 PM

How frequently do you QA your data? Do you check for discrepancies in your data? Do you have a standardized method for identifying outliers in your data?

The value of data-driven decision making may already be apparent to your team. Or, maybe you've never recognized how Data QA can improve your growth planning process. Either way, this quiz will provide valuable insight as to how well your team is doing. 

Take this short quiz and receive:

  • Immediate feedback as to how good your team is with Data QA
  • Tips and best practices for improving your Data QA process
  • Insights about the value of data-driven decision making
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Tags: data, data processing, healthcare data, data qa

Mapping Software: Find the Right Fit for Your Team

Posted by Jason Haley on Nov 6, 2017 9:09:16 PM

The Pros and Cons of 5 Software Solutions

By Jason Haley

As you probably know by now, here at Stratasan we LOVE using maps! They are one of our most valuable data visualization tools and resources.

  • You can turn a 200 page spreadsheet into a easy-to-digest one-page map that anyone can intuitively understandand derive great value fromjust by looking at it.
  • Through Launch Pathway’s Storyboard feature, insightful maps of your facility can be added to presentation-ready decks within minutes, providing the setup for more meaningful meeting discussions.
  • We recognize the value that a properly created map can provide when looking to identify patient outmigration, physician loyalties, and service area opportunities for growth.

When an organization decides it’s ready to get into the mapping space, they can quickly become overwhelmed with the various mapping software options and the large price gaps between them. If you are looking for or considering investing in a mapping platform for your team, here’s a list of the options along with our recommendations.

For each of the options below, we outline pros, cons, and pricing. Furthermore, we provide our recommendations for the various platforms based on needs and budgets. So, without further adieu, let’s get mappy!

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Tags: data analysis, healthcare data, healthcare mapping, Mapping, maps, healthcare data analytics

Best Practices: Measuring Physician Relations Success

Posted by Jackie DeGroat on Oct 24, 2017 3:01:22 PM

Why the Right Referral Software is Necessary to Ensure Goals Are Being Met

By Jackie DeGroat and Sean Conway

Hospitals depend heavily on their referring physicians for patient volume and revenue, which is why developing and maintaining relationships with these physicians is so important. Physician Liaisons are the face, voice, eyes, and ears of this demanding effort. Physicians have a lot of options for referrals and this competition puts even more pressure on physician relations teams to effectively manage provider relationships.

Physician relations teams are responsible for strengthening relationships between physicians and their hospital or health system, with the goal of driving more referrals in-network. There are many components that make up a quality physician relations program, such as a strategic sales plan, effective encounters, and meaningful conversations. But to ensure program goals are being met, physician relations teams must track and measure their initiatives so they can successfully identify opportunities for improvement.

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Tags: Physician Pathway, physician referral, physician relations, strategic growth, healthcare data, healthcare marketing, healthcare strategic growth, healthcare strategic planning, marketing, healthcare physician strategy, healthcare data analytics

Demographic Data: From Commodity to Strategic Planning Asset

Posted by Tony Camarata on Oct 18, 2017 11:32:41 AM

Introducing Demographics for Launch Pathway

By Tony Camarata, Morgan Atkins, and Rebecca Groner

Demographic data is one of the oldest forms of strategic planning data available. The inaugural US Census was in 1790, which is relatively recent considering the history of census data. Today, demographic data is a basic commodity with detailed information being available on the Census Bureau's website. You can also get this kind of information from numerous established businesses or from a trade association.

While easy access to demographic data is convenient, simply having the information is often not enough. Businesses and organizations looking to use demographic data to find opportunities for growth will need the data to be filtered and organized in a way that makes it useful. This is especially the case for hospitals and healthcare systems.

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Tags: strategic growth, demographics, healthcare data, healthcare marketing, healthcare strategic growth, healthcare strategic planning, marketing, marketing development, marketing roi, targeted marketing, launch pathway, healthcare data analytics, healthcare demographics

Gain Unprecedented Access to Patient Data: Physician Pathway Update

Posted by Ashley Graham on Aug 9, 2017 9:12:52 AM

An Inside Look and What It Means for Your Growth Strategy

By Ashley Graham

As you may know, Stratasan recently updated our Physician Pathway application with referral relationships based on full-year 2016 Medicare data. This long-awaited update means you will have complete access to the most current patient data, giving your team a major competitive edge over other physician relations outreach programs in your service area.

  • Analysts who regularly work with physician data will enjoy the behind-the-scenes look this post will give into all that was involved in this data update.
  • Those of you who focus on business development and strategic planning will be excited to discover how this data update can positively impact your growth strategy.
  • Physician Relations Reps, data is the foundation upon which your entire outreach strategy lives or dies. You will appreciate how this update will give you the most current patient data available.
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Tags: physician liaisons, Physician Pathway, physician recruitment, physician referral tool, strategic growth, strategic growth planning, strategic planners, strategic planning, data, healthcare, healthcare data, healthcare strategic growth, physician liaision, healthcare physician strategy, physician outreach strategy, big data, vrdc

Annual Growth Planning: Track Progress and Measure Success

Posted by Taylor Smith on Aug 2, 2017 12:24:03 PM

By Taylor Smith

When you’ve invested significant time, capital, and resources into your organization’s growth and expansion, you want to ensure that your efforts are paying off.

You’ve walked through all the right steps for strategic growth planning: you conducted a business and operational analysis, developed a strategic plan, and your team has been executing against it. This planning process can be daunting for any team to manage, but especially so if you are a smaller hospital or one of the many hospital systems trying to maintain a growth mindset in the face of downsizing.

You have now arrived at step 8 of a successful strategic growth process: reviewing your plan’s execution to measure progress. The purpose of this review is to make sure your hard work is paying off and your goals are being achieved.

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Tags: strategic growth, strategic growth planning, strategic planners, strategic planning, data, healthcare, healthcare data, healthcare strategic growth, big data

Know Your Customer Like Never Before, Part 6: The Remaining Potpourri of Tapestry LifeModes

Posted by Jason Haley on Jun 27, 2017 8:59:00 AM

By Jason Haley

For the sixth, and final, installment of our tapestry series, we’ll be covering Tapestry Segments in three differing LifeModes. (You can read the first, second, thirdfourth, and fifth posts here.) 

Since this last post is covering three LifeModes that are unrelated, it will be structured a little differently than the first five posts in this series. We’ll cover a large swath of Urbanization Groups, then specifically dive into each of the three LifeModes separately. Each of the LifeModes will utilize healthcare differently than the next, so we’ll look at each section individually,rather than wholistically, like we have in the past.

It has been a lot of fun covering Tapestry Segmentation throughout this blog series and our hope is that you not only know more than you did when we started, but also how you can utilize Psychographic data to your advantage within your markets and patient populations! If you have any questions about Tapestry Segmentation that these posts have not answered, you are more than welcome to reach out to me directly at jhaley@stratasan.com.

Before we dive into the last post, here’s a quick Tapestry refresher: Tapestry Segmentation was designed specifically for understanding your customer’s lifestyle choices —what they buy and how they spend their free time. This information gives Stratasan, and you, our clients, insights that help identify a facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use the Tapestry Segmentation dataset to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

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Tags: data analysis, esri tapestry segmentation, GIS, healthcare, healthcare data, healthcare gis, Tapestry, tapestry segmentation, healthcare analytics partner, healthcare market data

Takeaways from the Healthcare Marketing and Physician Strategies Summit

Posted by Jackie DeGroat on May 16, 2017 2:09:28 PM

Why Physician Relations is all about Managing Leakage and Keepage

By Jackie DeGroat

This past week, several members of our team attended the 2017 Healthcare Marketing & Physician Strategies Summit in Austin, TX. The Summit is the leading conference for senior-level marketing, strategy, physician relations, sales, and business development executives from hospitals, health systems, academic medical centers, integrated networks, and medical groups.

Attending as sponsors, our group found the experience to be a rewarding mix of networking with peers and gleaning best practices from specialists in various arenas of the healthcare industry. My greatest takeaways came from discussions on physician relations and strategy and below you will find an overview of what I found to be most helpful.

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Tags: physician liaison, Physician Pathway, physician recruitment, healthcare, healthcare data, physician liaision, healthcare analytics partner, healthcare physician strategy, physician outreach strategy, healthcare market data

Know Your Customer Like Never Before, Part 5: Diversity in the City

Posted by Jason Haley on May 2, 2017 3:57:35 PM

By Jason Haley

For the fifth installment of our tapestry series, we’ll be covering Tapestry Segments in the City.

(Note: you can read the first, second, thirdfourth, and sixth posts here.)

This post (as well as the previous post) specifically highlights Tapestry Segments in LifeModes in America’s urban core. This post includes urban LifeModes predominantly made up of Ethnic Enclaves and Next Wave populations. Households in these Segments are made up of young, mobile, and diverse populations living in the most densely populated neighborhoods of the largest cities. As these populations get older and start families, they begin to move to neighborhoods that flank major cities as well as affluent suburbs. They will also begin to utilize health care more and more. By targeting these LifeModes, a healthcare organization can hone in on areas where the growth of healthcare needs can be expected in the future and plan accordingly.

Before we dive into the rest of this post, here’s a quick Tapestry refresher: Tapestry Segmentation was designed specifically for understanding your customer’s lifestyle choices —what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify a facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use the Tapestry Segmentation dataset to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

 

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Tags: data analysis, esri tapestry segmentation, GIS, healthcare, healthcare data, healthcare gis, Tapestry, tapestry segmentation, healthcare analytics partner, healthcare market data

Developing Our New Software: Why We Love React, Redux, and Django

Posted by Scott Burns on Apr 18, 2017 8:00:00 AM

By Scott Burns, and Corey Robertson, and Lisa French

As we’ve approached the release of our newest software, Launch Pathway, we have blogged about how Launch Pathway compares to other business intelligence tools, why data visualization is so important, and why hospitals and health systems should focus on the right data over big data.

 

Now in this post, a few members of our development team are taking the opportunity to share some of what they experienced while building this new software. As developers, this post is partly a love letter to the Stratasan tools and also an opportunity to share our philosophy on iteratively delivering large projects. With that in mind, we hope you enjoy.

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Tags: software development, data visualization, data analysis, developers, Django, healthcare, healthcare data, software, launch pathway, react, Redux, development

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