Healthcare Strategic Growth Blog

Care-Setting Shifts Indicate It’s Time to Determine “What Next?”

Posted by Michael Shipley on Aug 12, 2022 7:00:00 AM

By Michael Shipley
Senior Product Manager

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Tags: Blog, Stratasan, strategic planning, strategy, data, data analysis, data analytics, data-driven decisions, data strategy, growth, health, health care, health strategist, health strategy, healthcare, healthcare data, healthcare planning, healthcare strategic growth, healthcare strategic planning, healthcare systems, hospital, Market Share, healthcare growth, data analyst, all-payer claims data, decision-driven decisions, data aggregation, payers, Gist

Analyzing COVID’s Impact on Healthcare Data Coding

Posted by Megan Reeves on Aug 24, 2021 3:33:35 PM

How Stratsan’s Data Process has Adapted to Maintain Data Integrity

By Megan Reeves 

New ICD and DRG codes are created every year by CMS. Why and how these codes are created and released is discussed in detail in this post. These diagnosis and procedure codes allow for:

  • Easy storage, retrieval, and analysis of health information for evidence-based decision-making
  • Sharing and comparing health information between hospitals, regions, settings, and countries
  • Data comparisons in the same location across different time periods

They are usually released in the fall, with an announcement at the beginning of Q3. This allows healthcare providers to prepare and plan for any changes to come. Codes then typically go into effect October 1, the beginning of Q4 of that year.  

While there is a standard schedule and process for when and how codes are released, COVID-19 is a unique situation and has triggered the creation of new codes outside the normal process. Creating a new set of codes outside the standard way of doing so, can lead to issues. In this post, we’ll discuss one such issue that our team has noticed—the spike in invalid and ungroupable DRGs—and how we’re addressing this problem for our clients.

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Tags: coding, healthcare data, COVID-19

3 Essential Questions to Ask of Your APCD Provider

Posted by Morgan Atkins on Nov 3, 2020 12:30:00 PM

Uncover the Fundamental Truths Your All-Payer Claims Data Should Deliver

By Morgan Atkins and Daniel Dreaden

Not all all-payer claims data (APCD) is created equally. Depending on the data aggregator and clearinghouse(s) used, the APCD offered by any given analytics company can vary significantly.

When choosing a partner to provide your APCD, it can be difficult to discern what’s most important. Many incentives offered may sound nice to have, but could also be distractions to keep you from noticing more critical features that are lacking. As you consider your options, keep these three questions in mind:

  • Does this APCD provide patient cohort tracking?
  • Will you be able to access submit and remit data?
  • Is there transparency into what is being modeled and how?

Let's discuss in more detail each of these questions and why it’s critical to have these clearly answered before signing on with an APCD provider.

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Tags: data analytics, healthcare data, healthcare analytics partner, healthcare data analytics, all-payer claims data, apcd

Demographic Data: From Commodity to Strategic Planning Asset

Posted by Tony Camarata on Aug 18, 2020 12:39:00 PM

Introducing Demographics for Launch Pathway

By Tony Camarata and Morgan Atkins

Demographic data is one of the oldest forms of strategic planning data available. The inaugural US Census was in 1790, which is relatively recent considering the history of census data. Today, demographic data is a basic commodity with detailed information being available on the Census Bureau's website. You can also get this kind of information from numerous established businesses or from a trade association.

While easy access to demographic data is convenient, simply having the information is often not enough. Businesses and organizations looking to use demographic data to find opportunities for growth will need the data to be filtered and organized in a way that makes it useful. This is especially the case for hospitals and healthcare systems.

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Tags: strategic growth, demographics, healthcare data, healthcare marketing, healthcare strategic growth, healthcare strategic planning, marketing, marketing development, marketing roi, targeted marketing, launch pathway, healthcare data analytics, healthcare demographics

Healthcare Analysts are in Short Supply: How to Overcome the Challenge

Posted by Lee Ann Lambdin on Aug 6, 2020 6:30:00 AM
by Lee Ann Lambdin

I hired a great analyst a few years ago. She was skilled with database programs, understood the complexities of the healthcare market, and had previously been a medical records coderin short, she was very talented. The longer she was in her position, the more our state data was reported accurately and on a reliable schedule. It was a huge win for me and my team!

Recognizing her capabilities, I asked if she could start running "quarterly standard reports" that present key findings which could influence how our planning, marketing, and business development departments would function and what we would focus on in the weeks and months to come. These quarterly updates would be high-level summaries of our market landscape and would cover everything from our hospital’s market share, trended volume, competitor positions, product lines, payor mix, patient migration patterns and more. 

 

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Tags: strategic growth, strategic growth planning, strategic planners, strategic planning, data analysis, data analytics, healthcare, healthcare data, healthcare strategic growth, healthcare analytics partner, healthcare trends

Know Your Customer Like Never Before, Part 6: The Remaining Potpourri of Tapestry LifeModes

Posted by Jason Haley on Oct 27, 2019 8:59:00 AM

By Jason Haley

For the sixth, and final, installment of our tapestry series, we’ll be covering Tapestry Segments in three differing LifeModes. (You can read the first, second, thirdfourth, and fifth posts or access the whole series here.) 

Download the Entire Series Here:

Since this last post is covering three LifeModes that are unrelated, it will be structured a little differently than the first five posts in this series. We’ll cover a large swath of Urbanization Groups, then specifically dive into each of the three LifeModes separately. Each of the LifeModes will utilize healthcare differently than the next, so we’ll look at each section individually,rather than holistically, like we have in the past.

It has been a lot of fun covering Tapestry Segmentation throughout this blog series and our hope is that you not only know more than you did when we started, but also how you can utilize Psychographic data to your advantage within your markets and patient populations! If you have any questions about Tapestry Segmentation that these posts have not answered, you are more than welcome to reach out to me directly at jhaley@stratasan.com.

Before we dive into the last post, here’s a quick Tapestry refresher: Tapestry Segmentation was designed specifically for understanding your customer’s lifestyle choices —what they buy and how they spend their free time. This information gives Stratasan, and you, our clients, insights that help identify a facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use Tapestry Segmentation to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

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Tags: data analysis, esri tapestry segmentation, GIS, healthcare, healthcare data, healthcare gis, Tapestry, tapestry segmentation, healthcare analytics partner, healthcare market data

Know Your Customer Like Never Before, Part 5: Diversity in the City

Posted by Jason Haley on Oct 12, 2019 8:30:00 AM

By Jason Haley

For the fifth installment of our tapestry series, we’ll be covering Tapestry Segments in the City.

(Note: you can read the first, second, thirdfourth, and sixth posts or access the whole series here.)

Download the Complete Series Here:

This post (as well as the previous post) specifically highlights Tapestry Segments in LifeModes in America’s urban core. This post includes urban LifeModes predominantly made up of Ethnic Enclaves and Next Wave populations. Households in these Segments are made up of young, mobile, and diverse populations living in the most densely populated neighborhoods of the largest cities. As these populations get older and start families, they begin to move to neighborhoods that flank major cities as well as affluent suburbs. They will also begin to utilize health care more and more. By targeting these LifeModes, a healthcare organization can hone in on areas where the growth of healthcare needs can be expected in the future and plan accordingly.

Before we dive into the rest of this post, here’s a quick Tapestry refresher: Tapestry Segmentation was designed specifically for understanding your customer’s lifestyle choices —what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify a facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use Tapestry Segmentation to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

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Tags: data analysis, esri tapestry segmentation, GIS, healthcare, healthcare data, healthcare gis, Tapestry, tapestry segmentation, healthcare analytics partner, healthcare market data

[Infographic] Raising Breast Cancer Awareness

Posted by Daniel Dreaden on Oct 9, 2019 12:37:45 PM

Facts and Trends You Need to Know

By Daniel Dreaden

October is Breast Cancer Awareness month, providing an opportunity for everyone to become familiar with the facts and prevention methods associated with this disease. Consider this: more than 3.8 million people in the U.S. have been diagnosed with breast cancer and it kills more than 42,000 people each year. How can we all work together to reduce the incidents of this disease in the years to come? 

Extensive research has been done to determine the actual factors that increase risk. (For more information on that research, see Factors That Affect Breast Cancer Risk at Susan G. Komen®.) Some of the risk factors that have been studied include: weight gain, race and ethnicity, inherited gene mutations, menopausal hormone therapy, and exercise.

Take some time this month to learn more, including reviewing and sharing our infographic below. Then consider donating to research efforts aimed at reducing the incidents of this disease.

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Tags: data visualization, data analytics, healthcare data, infographic

Know Your Customer Like Never Before, Part 4: Life in the City

Posted by Jason Haley on Oct 5, 2019 6:00:00 AM

By Jason Haley

For the fourth installment of our tapestry series, we’ll be covering Tapestry Segments in the City.

(Note: you can read the first, secondthird, fifth, and sixth posts  or access the whole series here.)

Download the Complete Tapestry Segmentation Guide:

This post (as well as the next) will specifically highlight Tapestry Segments in LifeModes in America’s urban core. Since there are so many urban segments, we’ll be covering them over two posts. This first post will include urban LifeModes predominantly made up of white and black populations. Households in these Segments are made up of people ages 28-47 years old. As these populations age into their 30s and 40s, they will begin to utilize health care more and more. By targeting these LifeModes, a healthcare organization can hone in on areas where the growth of healthcare needs can be expected in the future and plan accordingly.

Before we dive into the rest of this post, here’s a quick Tapestry refresher: Tapestry Segmentation was designed specifically for understanding your customer’s lifestyle choices —what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify a facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use Tapestry Segmentation to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

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Tags: data analysis, esri tapestry segmentation, GIS, healthcare, healthcare data, healthcare gis, Tapestry, tapestry segmentation, healthcare analytics partner, healthcare market data

Know Your Customer Like Never Before, Part 3: Tapestry Segmentation and Wealthy Urban and Suburban Populations

Posted by Jason Haley on Aug 29, 2019 4:15:00 PM

Note: this post is part 3 of a six part series. You can read the firstsecondfourthfifth, and sixth posts or access the whole series here.

Download the Complete Tapestry Segmentation Guide:

As learned in the first and second installments of this blog series, it can be quite useful to use Esri's Tapestry Segmentation to target specific populations that your hospital, system, or physicians serve. Tapestry Segmentation was designed specifically to understand your customer’s lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use Tapestry Segmentation to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

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Tags: Blog, physician relations, Stratasan, strategic growth, strategic planning, consumer outreach, data, Engineering, Esri, esri tapestry segmentation, GIS, health care, healthcare, healthcare data, Market Share, marketing, Tapestry, tapestry segmentation

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