Healthcare Strategic Growth Blog

Mapping Software: Find the Right Fit for Your Team

Posted by Jason Haley on Nov 6, 2017 9:09:16 PM

The Pros and Cons of 5 Software Solutions

By Jason Haley

Read More

Tags: data analysis, healthcare data, healthcare mapping, Mapping, maps, healthcare data analytics

Best Practices: Measuring Physician Relations Success

Posted by Jackie DeGroat on Oct 24, 2017 3:01:22 PM

Why the Right Referral Software is Necessary to Ensure Goals Are Being Met

By Jackie DeGroat and Sean Conway

Hospitals depend heavily on their referring physicians for patient volume and revenue, which is why developing and maintaining relationships with these physicians is so important. Physician Liaisons are the face, voice, eyes, and ears of this demanding effort. Physicians have a lot of options for referrals and this competition puts even more pressure on physician relations teams to effectively manage provider relationships.

Physician relations teams are responsible for strengthening relationships between physicians and their hospital or health system, with the goal of driving more referrals in-network. There are many components that make up a quality physician relations program, such as a strategic sales plan, effective encounters, and meaningful conversations. But to ensure program goals are being met, physician relations teams must track and measure their initiatives so they can successfully identify opportunities for improvement.

Read More

Tags: Physician Pathway, physician referral, physician relations, strategic growth, healthcare data, healthcare marketing, healthcare strategic growth, healthcare strategic planning, marketing, healthcare physician strategy, healthcare data analytics

Demographic Data: From Commodity to Strategic Planning Asset

Posted by Tony Camarata on Oct 18, 2017 11:32:41 AM

Introducing Demographics for Launch Pathway

By Tony Camarata, Morgan Atkins, and Rebecca Groner

Demographic data is one of the oldest forms of strategic planning data available. The inaugural US Census was in 1790, which is relatively recent considering the history of census data. Today, demographic data is a basic commodity with detailed information being available on the Census Bureau's website. You can also get this kind of information from numerous established businesses or from a trade association.

While easy access to demographic data is convenient, simply having the information is often not enough. Businesses and organizations looking to use demographic data to find opportunities for growth will need the data to be filtered and organized in a way that makes it useful. This is especially the case for hospitals and healthcare systems.

Read More

Tags: strategic growth, demographics, healthcare data, healthcare marketing, healthcare strategic growth, healthcare strategic planning, marketing, marketing development, marketing roi, targeted marketing, launch pathway, healthcare data analytics, healthcare demographics

Growth Planning: Track Progress and Measure Success

Posted by Hank Neuhoff on Aug 2, 2017 12:24:03 PM

By Hank Neuhoff

When you’ve invested significant time, capital, and resources in your organization’s growth and expansion, you want to ensure that your efforts are paying off.

You’ve walked through all the right steps for strategic growth planning: you conducted a business and operational analysis, developed a strategic plan, and your team has been executing against it. This planning process can be daunting for any team to manage, but especially so if you are a smaller hospital or one of the many hospital systems trying to maintain a growth mindset in the face of downsizing.

You have now arrived at step 8 of a successful strategic growth process: reviewing your plan’s execution to measure progress. The purpose of this review is to make sure your hard work is paying off and your goals are being achieved.

Read More

Tags: strategic growth, strategic growth planning, strategic planners, strategic planning, data, healthcare, healthcare data, healthcare strategic growth, big data

Know Your Customer Like Never Before, Part 6: The Remaining Potpourri of Tapestry LifeModes

Posted by Jason Haley on Jun 27, 2017 8:59:00 AM

By Jason Haley

For the sixth, and final, installment of our tapestry series, we’ll be covering Tapestry Segments in three differing LifeModes. (You can read the first, second, thirdfourth, and fifth posts or access the whole series here.) 

Download the Entire Series Here:

Since this last post is covering three LifeModes that are unrelated, it will be structured a little differently than the first five posts in this series. We’ll cover a large swath of Urbanization Groups, then specifically dive into each of the three LifeModes separately. Each of the LifeModes will utilize healthcare differently than the next, so we’ll look at each section individually,rather than holistically, like we have in the past.

It has been a lot of fun covering Tapestry Segmentation throughout this blog series and our hope is that you not only know more than you did when we started, but also how you can utilize Psychographic data to your advantage within your markets and patient populations! If you have any questions about Tapestry Segmentation that these posts have not answered, you are more than welcome to reach out to me directly at jhaley@stratasan.com.

Before we dive into the last post, here’s a quick Tapestry refresher: Tapestry Segmentation was designed specifically for understanding your customer’s lifestyle choices —what they buy and how they spend their free time. This information gives Stratasan, and you, our clients, insights that help identify a facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use Tapestry Segmentation to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

Read More

Tags: data analysis, esri tapestry segmentation, GIS, healthcare, healthcare data, healthcare gis, Tapestry, tapestry segmentation, healthcare analytics partner, healthcare market data

Why Physician Relations is all about Managing Leakage and Keepage

Posted by Jackie DeGroat on May 16, 2017 2:09:28 PM

Takeaways from the 2017 Healthcare Marketing and Physician Strategies Summit

By Jackie DeGroat

This past week, several members of our team attended the 2017 Healthcare Marketing & Physician Strategies Summit in Austin, TX. The Summit is the leading conference for senior-level marketing, strategy, physician relations, sales, and business development executives from hospitals, health systems, academic medical centers, integrated networks, and medical groups.

Attending as sponsors, our group found the experience to be a rewarding mix of networking with peers and gleaning best practices from specialists in various arenas of the healthcare industry. My greatest takeaways came from discussions on physician relations and strategy and below you will find an overview of what I found to be most helpful.

Read More

Tags: physician liaison, Physician Pathway, physician recruitment, healthcare, healthcare data, physician liaision, healthcare analytics partner, healthcare physician strategy, physician outreach strategy, healthcare market data, physician patterns

Know Your Customer Like Never Before, Part 5: Diversity in the City

Posted by Jason Haley on May 2, 2017 3:57:35 PM

By Jason Haley

For the fifth installment of our tapestry series, we’ll be covering Tapestry Segments in the City.

(Note: you can read the first, second, thirdfourth, and sixth posts or access the whole series here.)

Download the Complete Series Here:

This post (as well as the previous post) specifically highlights Tapestry Segments in LifeModes in America’s urban core. This post includes urban LifeModes predominantly made up of Ethnic Enclaves and Next Wave populations. Households in these Segments are made up of young, mobile, and diverse populations living in the most densely populated neighborhoods of the largest cities. As these populations get older and start families, they begin to move to neighborhoods that flank major cities as well as affluent suburbs. They will also begin to utilize health care more and more. By targeting these LifeModes, a healthcare organization can hone in on areas where the growth of healthcare needs can be expected in the future and plan accordingly.

Before we dive into the rest of this post, here’s a quick Tapestry refresher: Tapestry Segmentation was designed specifically for understanding your customer’s lifestyle choices —what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify a facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use Tapestry Segmentation to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

Read More

Tags: data analysis, esri tapestry segmentation, GIS, healthcare, healthcare data, healthcare gis, Tapestry, tapestry segmentation, healthcare analytics partner, healthcare market data

Developing Our New Software: Why We Love React, Redux, and Django

Posted by Scott Burns on Apr 18, 2017 8:00:00 AM

By Scott Burns, and Corey Robertson, and Lisa French

As we’ve approached the release of our newest software, Launch Pathway, we have blogged about how Launch Pathway compares to other business intelligence tools, why data visualization is so important, and why hospitals and health systems should focus on the right data over big data.

 

Now in this post, a few members of our development team are taking the opportunity to share some of what they experienced while building this new software. As developers, this post is partly a love letter to the Stratasan tools and also an opportunity to share our philosophy on iteratively delivering large projects. With that in mind, we hope you enjoy.

Read More

Tags: software development, data visualization, data analysis, developers, Django, healthcare, healthcare data, software, launch pathway, react, Redux, development

Know Your Customer Like Never Before, Part 4: Life in the City

Posted by Jason Haley on Apr 11, 2017 9:06:27 AM

By Jason Haley

For the fourth installment of our tapestry series, we’ll be covering Tapestry Segments in the City.

(Note: you can read the first, secondthird, fifth, and sixth posts  or access the whole series here.)

Download the Complete Tapestry Segmentation Guide:

This post (as well as the next) will specifically highlight Tapestry Segments in LifeModes in America’s urban core. Since there are so many urban segments, we’ll be covering them over two posts. This first post will include urban LifeModes predominantly made up of white and black populations. Households in these Segments are made up of people ages 28-47 years old. As these populations age into their 30s and 40s, they will begin to utilize health care more and more. By targeting these LifeModes, a healthcare organization can hone in on areas where the growth of healthcare needs can be expected in the future and plan accordingly.

Before we dive into the rest of this post, here’s a quick Tapestry refresher: Tapestry Segmentation was designed specifically for understanding your customer’s lifestyle choices —what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify a facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use Tapestry Segmentation to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

Read More

Tags: data analysis, esri tapestry segmentation, GIS, healthcare, healthcare data, healthcare gis, Tapestry, tapestry segmentation, healthcare analytics partner, healthcare market data

Launch Pathway vs. Tableau

Posted by Tony Camarata on Mar 28, 2017 3:45:21 PM

Why Each Platform was Created and the Unique Needs and Goals of Each User

By Tony Camarata, Scott Burns, and Forrest Rich

As we approached the official release date of Launch Pathwaywe found it helpful to consider other platforms on the market that provide a similar set of offerings. We analyzed and researched our customer’s needs and the options previously available to them so we have a more complete understanding of how Launch Pathway will be useful and relevant to our customers. Based on our market research, these are the three primary options available to healthcare marketers and strategists looking to apply data intelligence to strategic growth planning:

  • An in-house DIY approach
  • Tableau
  • Launch Pathway

We won’t cover the details of an in-house DIY approach in this post, but we’ll instead focus on the differences between Tableau and Launch Pathway. Launch Pathway is strategic intelligence platform that transforms complex healthcare market data into straightforward insights. It removes the roadblocks of data crunching for healthcare marketing and strategic planning professionals, allowing users to more quickly progress to the high-value work of growth strategy and planning. Tableau was created to help anyone see and understand their data, whatever that data might be. It connects to almost any database, allowing for the creation of drag and drop to visualizations.

We know both Tableau and Launch Pathway have a lot of great capabilities, so we’re not interested in detailing out every good and bad aspect of each platform. But, we do see value in highlighting the strategy behind why each was created, who the users are of each, and what these users are trying to accomplish.

Read More

Tags: data visualization, data analysis, healthcare, healthcare data, healthcare analytics partner, launch pathway, healthcare market data, tableau

Subscribe to Email Updates

Most Popular Posts