Healthcare Strategic Growth Blog

Why Physician Relations is all about Managing Leakage and Keepage

Posted by Jackie DeGroat on May 16, 2017 2:09:28 PM

Takeaways from the 2017 Healthcare Marketing and Physician Strategies Summit

By Jackie DeGroat

This past week, several members of our team attended the 2017 Healthcare Marketing & Physician Strategies Summit in Austin, TX. The Summit is the leading conference for senior-level marketing, strategy, physician relations, sales, and business development executives from hospitals, health systems, academic medical centers, integrated networks, and medical groups.

Attending as sponsors, our group found the experience to be a rewarding mix of networking with peers and gleaning best practices from specialists in various arenas of the healthcare industry. My greatest takeaways came from discussions on physician relations and strategy and below you will find an overview of what I found to be most helpful.

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Tags: physician liaison, Physician Pathway, physician recruitment, healthcare, healthcare data, physician liaision, healthcare analytics partner, healthcare physician strategy, physician outreach strategy, healthcare market data, physician patterns

Know Your Customer Like Never Before, Part 5: Diversity in the City

Posted by Jason Haley on May 2, 2017 3:57:35 PM

By Jason Haley

For the fifth installment of our tapestry series, we’ll be covering Tapestry Segments in the City.

(Note: you can read the first, second, thirdfourth, and sixth posts or access the whole series here.)

Download the Complete Series Here:

This post (as well as the previous post) specifically highlights Tapestry Segments in LifeModes in America’s urban core. This post includes urban LifeModes predominantly made up of Ethnic Enclaves and Next Wave populations. Households in these Segments are made up of young, mobile, and diverse populations living in the most densely populated neighborhoods of the largest cities. As these populations get older and start families, they begin to move to neighborhoods that flank major cities as well as affluent suburbs. They will also begin to utilize health care more and more. By targeting these LifeModes, a healthcare organization can hone in on areas where the growth of healthcare needs can be expected in the future and plan accordingly.

Before we dive into the rest of this post, here’s a quick Tapestry refresher: Tapestry Segmentation was designed specifically for understanding your customer’s lifestyle choices —what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify a facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use Tapestry Segmentation to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

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Tags: data analysis, esri tapestry segmentation, GIS, healthcare, healthcare data, healthcare gis, Tapestry, tapestry segmentation, healthcare analytics partner, healthcare market data

Developing Our New Software: Why We Love React, Redux, and Django

Posted by Scott Burns on Apr 18, 2017 8:00:00 AM

By Scott Burns, and Corey Robertson, and Lisa French

As we’ve approached the release of our newest software, Launch Pathway, we have blogged about how Launch Pathway compares to other business intelligence tools, why data visualization is so important, and why hospitals and health systems should focus on the right data over big data.

 

Now in this post, a few members of our development team are taking the opportunity to share some of what they experienced while building this new software. As developers, this post is partly a love letter to the Stratasan tools and also an opportunity to share our philosophy on iteratively delivering large projects. With that in mind, we hope you enjoy.

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Tags: software development, data visualization, data analysis, developers, Django, healthcare, healthcare data, software, launch pathway, react, Redux, development

Know Your Customer Like Never Before, Part 4: Life in the City

Posted by Jason Haley on Apr 11, 2017 9:06:27 AM

By Jason Haley

For the fourth installment of our tapestry series, we’ll be covering Tapestry Segments in the City.

(Note: you can read the first, secondthird, fifth, and sixth posts  or access the whole series here.)

Download the Complete Tapestry Segmentation Guide:

This post (as well as the next) will specifically highlight Tapestry Segments in LifeModes in America’s urban core. Since there are so many urban segments, we’ll be covering them over two posts. This first post will include urban LifeModes predominantly made up of white and black populations. Households in these Segments are made up of people ages 28-47 years old. As these populations age into their 30s and 40s, they will begin to utilize health care more and more. By targeting these LifeModes, a healthcare organization can hone in on areas where the growth of healthcare needs can be expected in the future and plan accordingly.

Before we dive into the rest of this post, here’s a quick Tapestry refresher: Tapestry Segmentation was designed specifically for understanding your customer’s lifestyle choices —what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify a facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use Tapestry Segmentation to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

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Tags: data analysis, esri tapestry segmentation, GIS, healthcare, healthcare data, healthcare gis, Tapestry, tapestry segmentation, healthcare analytics partner, healthcare market data

Launch Pathway vs. Tableau

Posted by Tony Camarata on Mar 28, 2017 3:45:21 PM

Why Each Platform was Created and the Unique Needs and Goals of Each User

By Tony Camarata, Scott Burns, and Forrest Rich

As we approached the official release date of Launch Pathwaywe found it helpful to consider other platforms on the market that provide a similar set of offerings. We analyzed and researched our customer’s needs and the options previously available to them so we have a more complete understanding of how Launch Pathway will be useful and relevant to our customers. Based on our market research, these are the three primary options available to healthcare marketers and strategists looking to apply data intelligence to strategic growth planning:

  • An in-house DIY approach
  • Tableau
  • Launch Pathway

We won’t cover the details of an in-house DIY approach in this post, but we’ll instead focus on the differences between Tableau and Launch Pathway. Launch Pathway is strategic intelligence platform that transforms complex healthcare market data into straightforward insights. It removes the roadblocks of data crunching for healthcare marketing and strategic planning professionals, allowing users to more quickly progress to the high-value work of growth strategy and planning. Tableau was created to help anyone see and understand their data, whatever that data might be. It connects to almost any database, allowing for the creation of drag and drop to visualizations.

We know both Tableau and Launch Pathway have a lot of great capabilities, so we’re not interested in detailing out every good and bad aspect of each platform. But, we do see value in highlighting the strategy behind why each was created, who the users are of each, and what these users are trying to accomplish.

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Tags: data visualization, data analysis, healthcare, healthcare data, healthcare analytics partner, launch pathway, healthcare market data, tableau

Your Market Share is Increasing - So What?

Posted by Ashley Graham on Mar 21, 2017 11:36:26 AM

Why It’s Critical to Analyze Multiple Market Factors For True Growth Insight

By Ashley Graham

Imagine this scenario: You’re a strategic planner for a healthcare organization, and you discover that your facility has gained market share in your service area. Excited, you put the trended market share into a colorful graph and show it to your executive team.

“Great! So what?

On the surface, this may seem like an odd question. Increased market share is desirable, right?

Well, probably, but by asking ourselves “so what,” we can see that more than just trended market share is needed to provide true strategic value.

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Tags: healthcare, healthcare data, Market Share, healthcare analytics partner, healthcare market share, market share growth, healthcare market data

How to Strategically Manage Analyst Overload and Master Your Work Queue

Posted by Taylor Smith on Feb 21, 2017 11:39:21 AM

By Taylor Smith and Anusha Achukola

As we saw in last week’s blog post, many hospitals and healthcare systems are challenged with having too many analyst needs and too few analysts to complete all the work. As an in-house analyst—working on your own or as a part of a team—you are likely facing a long queue of requests and wishing you could somehow find a better solution to keep up with the demand.

As the amount of data that healthcare organizations collect continues to grow at a rapid rate, the volume of information you and your team will be tasked with analyzing will only continue to grow as well. Without the right tools and workflows, you will continue to struggle to balance it all. 

In last week’s post we outlined a few suggestions for how to overcome the ongoing healthcare analyst shortage. In this post, we’ll address this same issue—but from your perspective.

Specifically, if you are an analyst buried under a pile of reports to be done, we’ve got some practical ways you can update your workflow and manage your work queue—getting more done in less time and with fewer errors.

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Tags: data analysis, healthcare data, data analyst, healthcare trends, launch pathway, healthcare analyst

Healthcare Analysts are in Short Supply: How to Overcome the Challenge

Posted by Lee Ann Lambdin on Feb 14, 2017 1:33:49 PM
by Lee Ann Lambdin

I hired a great analyst a few years ago. She was skilled with database programs, understood the complexities of the healthcare market, and had previously been a medical records coderin short, she was very talented. The longer she was in her position, the more our state data was reported accurately and on a reliable schedule. It was a huge win for me and my team!

Recognizing her capabilities, I asked if she could start running "quarterly standard reports" that present key findings which could influence how our planning, marketing, and business development departments would function and what we would focus on in the weeks and months to come. These quarterly updates would be high-level summaries of our market landscape and would cover everything from our hospital’s market share, trended volume, competitor positions, product lines, payor mix, patient migration patterns and more. 

 

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Tags: strategic growth, strategic growth planning, strategic planners, strategic planning, data analysis, data analytics, healthcare, healthcare data, healthcare strategic growth, healthcare analytics partner, healthcare trends

Know Your Customer Like Never Before, Part 3: Tapestry Segmentation and Wealthy Urban and Suburban Populations

Posted by Jason Haley on Jan 16, 2017 4:15:13 PM

Note: this post is part 3 of a six part series. You can read the firstsecondfourthfifth, and sixth posts or access the whole series here.

Download the Complete Tapestry Segmentation Guide:

As learned in the first and second installments of this blog series, it can be quite useful to use Esri's Tapestry Segmentation to target specific populations that your hospital, system, or physicians serve. Tapestry Segmentation was designed specifically to understand your customer’s lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use Tapestry Segmentation to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

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Tags: Blog, physician relations, Stratasan, strategic growth, strategic planning, consumer outreach, data, Engineering, Esri, esri tapestry segmentation, GIS, health care, healthcare, healthcare data, Market Share, marketing, Tapestry, tapestry segmentation

Know Your Customer Like Never Before, Part 2: Targeting Older (40+) Rural Populations

Posted by Jason Haley on Sep 27, 2016 2:02:59 PM

 

Note: this post is part 2 of a six part series. You can read the firstthirdfourthfifth, and sixth posts here, or access the whole series, here.

As we know from the first post in this series, Esri's Tapestry Segmentation is diverse and quite different depending on the part of the country in which you live. Tapestry was designed specifically to understand customer's lifestyle choices – what they buy and how they spend their free time. This information gives Stratasan, and our clients, insights that help identify facility’s patient types, optimal sites for hospitals, physician offices, FSERS, and urgent care locations. We use the Tapestry Segmentation dataset to help our clients get higher response rates, focus on the most profitable growth opportunities, and invest their resources in the best ways possible.

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Tags: Blog, Stratasan, strategic growth, consumer outreach, data, Esri, esri tapestry segmentation, GIS, health care, healthcare, healthcare data, marketing, Tapestry, tapestry segmentation

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